Growing Your Business With Inbound MarketingYou’ve probably heard the term Inbound Markeng, but what is Inbound? Is it just the latest markeng fad or can it actually help your business grow?

By creang content designed to appeal to your dream customers, inbound aracts qualified prospects to your business and keeps them coming back for more.

Inbound is about making markeng people love.

Inbound is about creang & sharing content with the world.

Forms: To convert you need to get some informaon. Opmize your form to make this step of the conversion process as easy as possible.

Calls-to-Acon: These are buons that direct users to take acon. More calls-to-acon, that are encing, will help you generate leads.

Landing Landing Pages: landing page is where the offer in the call-to-acon is fulfilled, and where the prospect submits informaon

Contacts: Keep track of the leads you're converng in a centralized markeng database.

48% of offers have mulple

offers built in. (Marke

ngSherpa)

60% of all organic clicks go to

the organic top 3 search results.

(Business2Community)

Convert

According

to Search

Engine

Journal, inboun

d leads co

st

60% less t

han outbound leads

.

AttractYou don’t want just any traffic to your site, youwant the right traffic. The ones who are most likely to become leads, and, ulmately, happy customers.

Website: You site is your digital storefront. Have a site your users want to use is a must. SEO: Most of your leads begin the buying process using search engines.SSo you need to make sure you can be found.

Blogging: This is the best way to aract new visits and nurture repeat visitors. Create and publish content that keep them coming back.

Social: Once you have a great site and and awesome content, it’s me to tell the world!

Once you’ve aracted website visitors, the next step is to convert those visitors

into leads by gathering their contact informaon.

CloseAer aracng the right visitors and converng the right leads, now you need to transform those leads

into customers.

CRM: Keep track of the details about all the contacts, companies, & deals. Thishelps keep you intouch with your bestleads.

Closed-loop Reporng: This let’s you know which markeng efforts are bringing in the best leads.bringing in the best leads.

Email: A series of emails focused on useful content can build trust with a prospect and help them become more ready to buy.

Markeng Automaon: This process involves creang email markeng and lead nurturing tailolead nurturing tailored to the needs and lifecycle stage of each lead.

Personalized emails improve

click-through rates by 14%,

and conversion rates by 10%.

(Aberdeen Group)

DelightThe Inbound way is all about providing remarkable content to our users, whether

they be visitors, leads, or exisng customers.

Surveys: The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you give them what they want!

Smart Calls-to-Acon: These present different users with offers that change based on buyer persona and lilifecycle stage.

Smart Text: Provide your exisng customers with remarkable content tailored to their interests and challenges.

Social Monitoring: Keep track of the social conversaons that maer to you most. Listen out for your customers’ quesons, quesons, comments, likes, and dislikes.

54% More leads are generated by inbound taccs than tradional paid markeng.

In closing...

Stats & Info via Hubspot, Search Engine Journal, Aberdeen Group, Markeng Sherpa, Business2Community.