Growing Your Business With Facebook Ads -...
Transcript of Growing Your Business With Facebook Ads -...
Growing Your Business With Facebook AdsHow advertisers and agencies can maximize their online advertising investment with Facebook Ads.
Simple, Sophisticated and Profitable™
December 2010
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Simple, Sophisticated and Profitable™
This Clickable White Paper addresses:
• TheBasicsofSocialMediaAdvertising• BestPracticesforFacebookPages• BestPracticesforFacebookPaidAdvertising
• StructuringFacebookAdsAccounts
• BuildingFacebookAds
• TargetingFacebookUsers
• UsingClickableSolutionstoSimplifyFacebookAdsSuccess
Growing Your Business With Facebook AdsHow advertisers and agencies can maximize their online advertising investment with Facebook Ads.
Authored by
Jordan FranklinClickable Solutions Team Leader
Hanny HindiClickable Search Marketing Guru
Max KalehoffClickable Vice President of Marketing
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Introduction: Connect with More Than 500 Million Users with Facebook AdsFacebookisamongtheworld’slargestWebsites,andithasitsownproprietary,bid-based
advertisingplatform—asignificantnewwaytoconnectwithcurrentandpotentialcustomers.
Thisisexcitingfordirectresponseadvertisers:Facebookisarguablythefirstdifferentiated
self-serviceCPCadsystemtocomealongafterGoogleAdWords,YahooSearchMarketing
andMicrosoftAdvertisingadCenter(Bing)thathastheabilitytodeliverqualitytrafficona
comparablescale.
What Are Social Networks? Socialnetworksareonlinemediathatfacilitatesocialinteraction.Theyrepresentoneofthe
mostimportantinnovationsinonlineadvertisingsincetheintroductionofsearchengines.
SocialnetworksareasoldastheInternetandtheWorldWideWeb.Inthebeginning,they
wererepresentedbythousandsofsmallbulletinboardsystems(BBS),butthesewere
eventuallysupplantedbymajornetworkslikeProdigy,MSNandAmericaOnline(AOL).
Web-basedsocialnetworkshavebecomemuchmoreprominentinrecentyears—beginning
withFriendster,andprogressingthroughMySpace,TwitterandFacebook.Today,majorsocial
networkshavehundredsofmillionsofmembers:
• Facebook:500million+members
• Twitter:100million+users
• LinkedIn:75million+members
Thisscalerepresentsahugenewopportunityforadvertisers.Thisisespeciallytruesincethe
introductionofproprietary,auction-basedadvertisingonsocialnetworksinrecentyears.Earned
socialmediatacticshavebeenaconsistentpartoftheonlinelandscape.Paidsocialmediaad-
vertisingisnew.Asmoreandmoreonlinecustomersmigratetosocialnetworks,itiscriticalfor
advertisingdollarstofollowthemthere.
TMProgression of Social Media Marketing
Earned Social Media Tactics
Social Advertising
Social Network Membership
•Facebook:500million+•Twitter:100million+•LinkedIn:75million+
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“Effective Word-of-Mouth Advertising at Scale”WhatsetsFacebookAdsapartfromeveryotheradvertisingchannelistheabilitytoengagein
“word-of-mouth”advertisinginascalableandmeasurableway.AsFacebookCOOSherylSand-
bergtoldtheWallStreetJournalin2010,“Weenableeffectiveword-of-mouthadvertisingatscale
forthefirsttime.”Facebookdoesthisbypluggingyouintoanetworkofoverahalf-billionusers.
Everyoneofthoseusersprovidesahugeamountofdemographicinformationaboutthemselves.
Mostimportantly,theyconnectwithoneanotherbydiscussingtheirinterests,“likes”and
dislikes.
Inthiswhitepaper,we’llshowyouthefundamentalsofbuildingyourbusinesswith
FacebookAds.
“We enable effec-tive word-of-mouth advertising at scale for the first time.”Sheryl Sandberg,Facebook COO
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Integrating Facebook Ads Into Your Overall Marketing PlanNothingmatterswithoutpurpose--andthat’sespeciallytrueofmediaandadvertising.What
isthepurposeoftelevisionadvertising?Awareness.Thepurposeofprintmedia?In-depthand
qualitativecommunication.Thepurposeofradioadvertising?Toconnectwithshoppers.The
purposeofoutdooradvertising?Toremindpeoplewhoareinapositiontoshop.Thepurposeof
searchadvertising?Tocaptureshopperintent.Fordecades,theseassumptionsofpurposehave
guidedtrillionsofdollarsinmarketingandadvertisingspend.
ButwhataboutthepurposeofFacebookadvertising?
Searchmarketershavealwaystargetedindividualswithwell-definedintentionsbyusingkey-
word-basedadvertising.Socialadvertisingintroducesnewopportunitiestoconnectwithinterest-
andrelationship-basedtargeting.Ineffect,Facebookenablescompaniestogeneratepurchase
intentbytappingintointerestsandsocialpreferences.Successliesinmatchingtherightoffers
andmessagewiththerightcombinationofinterestsanddemographics.Asaresult,Facebook
Adsareparticularlyeffectiveatthetopandmiddleofthefunnel:establishingbrandrecognition,
generatinginterest,andmaintainingloyalty.
Aswithothernewmediachannels,theearliestsuccessonFacebookhascomewithB2Cadvertis-
ing.(Facebook-nativeofferingsthatkeepusersonthesitehavebeenparticularlysuccessful.)
SmallconsumerbrandspioneeredFacebookadvertising,butlargerbrandshavegrownmore
comfortableasthechannelhasmatured.
Giventhesizeofthetotalaudience,allmarketersarelikelytofindtheircustomersonthe
network.Asaresult,largeradvertisershavebegunto
experimentwithB2BmarketingonFacebook.
Itisimportanttorememberthatallofthisisstillverynew;
everystatementaboutthe“purpose”ofFacebookAdsisnec-
essarilyvariable.Asmoremarketersmoveadvertisingdollarsto
Facebook,moredatawillbegeneratedandwhatmostsuccessful
marketingobjectivesservedbyFacebookAdswillbemoreclearly
defined.
While“generatingintent”istheover-archingpurposeofFacebook
Ads,specificmarketingcampaignscanbedividedintothree
categories.
Awareness & Acquisition: Getting Customers“Generatingintent”meansbuildingawarenessaboutyourbrandand
connectingwithtargetaudiences.Leadsgeneratedbytheseeffortscanresult
in“Likes”ofyouradorFacebookPage,ortraffictoexternallandingpages.
Awareness &Acquisition
Engagement &Community
DirectResponse
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Engagement & Community: Building Fans and Maintaining LoyaltyIfyourgoalistodriveengagementandmanagecommunities,youshoulddirecttraffictointernal
FacebookPages.Thisallowsyoutoconnectwithandcommunicatewithfansanddrivecustomer
loyalty.Themoreusers“Like”yourpage,thestrongeryourvoiceintheFacebookconversation.
Managinganengagedcommunityisparticularlyimportantforsmallorlocaladvertisers.While
amajorbrandlikeStarbucksmightspendmillionsofdollarsbuildingaFacebookcommunity,a
localcoffeeshopcandothesamefor its customer basewithasignificantlysmallerinvestment.
Afewgroupsoffriendsmightbeenoughforalocaladvertisertobuildasubstantialnumberof
committedfans.
Direct Response: Performance AdvertisingIfyourgoalistogeneratespecificconversions,youwillprobablydirecttraffictoanexternal
landingpage.WhilethiscanbeanimportantcomponentofanoverallFacebookmarketing
strategy,westronglysuggestthatadvertiserscoordinatedirectresponseeffortstoalignwithand
complementacquisitionandengagementefforts.
Whatevercategory,orcategories,yourFacebookmarketingfallsinto,youhavetwotoolsatyour
disposal:FacebookPagesandFacebookAds.Inthefollowingsection,wediscussbestpractices
forboth.
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Best Practices for Facebook Fan Pages“Awareness”onFacebookisverycloselytiedto“Engagement&CommunityBuilding.”Thebest
waytokeepcustomersawareofyourofferingsonFacebookisbyturningthemintoconnections,
otherwiseknownas“Fans.”Todoso,you’llneedtocreateaFacebookPage.
Introduction to Facebook PagesFacebookPagescanbethoughtofasmini-websiteswithinFacebook.Theyallowyouto“connect
withyouraudience,shareyourstoryandparticipateinreal-timeconversationsquicklyandeasily
onFacebook.”WithaFacebookPage,youcaneasilycommunicateinformationaboutyourbusi-
ness—fromhoursandpricestolocationsandmenus.FacebookPagesalsoallowuserstoengage
withyouby“liking”yourpage,whichcreatesanexplicitconnectionbetweenyourpageandthe
user.Thisconnectionisavaluableconversionwhichallowsyoutoremarkettotheuser(andher
friends!)viaPageupdatesor“posts”andviatargetedadvertising.
BuildingaFacebookPageiseasy—youcanhaveoneupandrunninginminutes.Butbuildinga
pagethatuserswillwanttoengageandreturnto,likeanyworthwhilemarketingeffort,requires
additionaleffort.
Best Practices for Facebook PagesWithhundredsofmillionsofusersonthesiteeveryday,nothavingaFacebookPagecanbea
significantmissedopportunity.ButthereisonethingworsethannothavingaFacebookPage:
havingablank,out-of-date,oruglyone.
YoushouldonlycreateaFacebookPageifyou,orsomeonewithinyourorganization,can
updateitregularlywithauthentic,engagingandfreshcontent.Thiscanincludenewsabout
yourbusiness(“SaleThisWeekOnly!”)orafeedfromyourofficialblog.Ifyoudecidetoallow
customercomments,youwilllikelywanttomoderatethem.
IfyoudecidetocreateaFacebookpage,you’llgiveyourcustomersahip,casualwayto
interactwithyouandeachother.Atthesametime,you’llgiveyourselfasophisticatedtool
tolearnaboutandcommunicatewithsomeofyourbestandmosthighly-engagedcustomers.
Youcansendthemtargetedmessagesandbuildadvertisementsspecificallyforself-identified
fans.Itwillbeoneofthemostimportantmarketingchannelsinyourorganization.
Top 5 Tips forFacebook Pages
1. Don’tleaveitblank!
2. Includedynamiccontent.
3. Moderatecomments.
4. Buildafeedfromyourblog.
5. Reviewyourpageeveryday.
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The Structure of Facebook Advertising AccountsFacebookAdaccountsdifferfromsearchmarketingaccountsinseveralimportantways.
SearchAdvertisingaccountsaredividedintocampaigns,whereyoucansetbudgetsandtarget-
ingparameters.Eachcampaigncontainsmultipleadgroups,andeveryadgroupiscomposedof
adcreatives,keywords,andplacements.Thoughthisstructuremaysoundcomplextoadvertisers
whoarenewtoonlineadvertising,itactuallymakesitmuchsimplertotargetadswithprecision.
Forinstance,anadvertiserpromotingarestaurantcancreateseparateadgroupsfor“pizza,”
“hamburgers”and“subs,”andincludetherelevantkeywordsandadcreativesineachadgroup.
Thisallowsmarketerstoshowadsrelatedto“pizza”onlytousersperformingqueriesonrelated
terms.If,bycontrast,everyadandkeywordisincludedinthesameadgroup,asearchfor“piz-
za”mighttriggeranadfor“subs,”asearchfor“hamburgers”couldtriggeranadfor“pizza,”etc.
Thiswouldresultinlowerclick-throughrates,fewerconversions,andlesseffectiveadvertising.
SEM Account Structure
Keywords: SetBid
• pizza
• pizzadelivery
• orderpizza
• pizzaonline
• cheappizza
Ad Group 1: SetTargeting(Keyword) Ad Group 2:
Ad Group 3:
Campaign: SetBudget&Targeting(Geo)
Ads: Ads
Ads
Keywords
Keywords
FacebookAdsaccountsalsohavecampaigns,wherebudgetscanbeset.But,unlikesearchcam-
paigns,targetingissetattheindividualadlevel,ratherthanthecampaignlevel.(Inotherwords,
Facebookadcampaignsarecollectionsofindividualadcreative,eachwithpotentiallyunique
targeting.)
ThemostimportantdifferencebetweensearchandFacebookAdvertisingisthatthereareno
keywordsinFacebookAds.Insteadofaspecificsearchquery(keyword)triggeringanadtobe
shownonaSearchEngineresultspage,Facebookadsaredeliveredtouserswhomatchthe
targetingsetinthead,like“18-25year-oldmalesinrelationshipsinMontanawithaninterest
inFootballandSoccer.”Eachtargetingparameterisrelatedtoasinglead.Whilethiscanmake
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managementofFacebookAdsmoretime-consumingthanmanagingsearchmarketingads,it
alsoforcesmarketerstomatchtheirmessagetotheiraudience—abestpracticethat’sconsistent
acrossalladvertisingchannels.
Targeting Parameters
• NYUStudent
• Manhattan
• 18–22
Single Ad Creative
Ad 1: SetBid&Targeting(Geo,Demographic,Likes&Interests,etc.)
Campaign: SetBudget
Targeting Parameters
• ColumbiaStudent
• Manhattan
• 18–22
Single Ad Creative
Ad 2: SetBid&Targeting(Geo,Demographic,Likes&Interests,etc.)
Social Ad Account Structure
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Cost-Per-Click (CPC) Bidding for Social MediaFacebookAdsarecomparableto“contentnetwork”adsonmajorsearchnetworkslikeGoogle
AdWordsorMicrosoftAdvertisingadCenter(Bing),withcomparableclick-through(CTR)andcon-
versionrates.
ThereisasignificantdifferencebetweenFacebookAdsandsearchnetworkcontentads.“Content
Network”adsappearonpageswithrelatedcontent.Forinstance,anadfor“earphones”might
appearonablogwithproductreviews,oramusicsite.Therefore,a“25-30year-oldmalefrom
BaltimoreattendingJohnsHopkins”willonlyseeadsrelatedtothatdemographic:localfastfood
delivery,apartmentlistings,gymmemberships.Itdoesn’tmatterifthey’reonaBaltimoreOrioles
fanpage,orapagepromotingthefilm“EatPrayLove.”Theadswillalwaysberelatedtouser
profilesratherthanpagecontent.
FacebookAdsareonlytriggeredbyuserprofiles.
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Hyper-Targeting Your Audience with Facebook AdsSearchenginessucceedbyidentifyingagoodmatchbetweenauser’squeryandarelevantad,
whichattractsaclick.Extendedtodisplayadvertisingonpublishersites,searchengines’content
networkssucceedbysemanticallyprocessingthecontentofthepageandmatchingitwithads
thatarerelevanttothe“meaning”ofthepage.TheeffectivenessofaprogramlikeGoogle’s
contentnetworkistrulyanimpressivealgorithmicfeat.
Incontrast,Facebookdoesnothavetosolvethisdifficultthematiccomputationalproblemin
ordertotargettheiradseffectively.ThisisbecauseFacebookusersbuildandmaintainauthentic,
data-richprofileswhichincludeawealthoftargetableinformation.
SocialnetworkslikeFacebookcollectawealthofdetailedinformationabouttheirusers—the
verypurposeofasocialnetworkprofileistoserveasarepositoryofusers’personalinforma-
tion.Whileusersmayusethisinformationtoconnectwithfriends,advertiserscanusethis
informationtounderstandandtargettheiraudience.
There’saverysimpleruleforsuccesswithFacebookAds:Takeadvantageofallthetargetingop-
tions,notjustoneortwo.Ifyoutrytoputoutanadwithbroad,sweepingtargetingcriteria,like
“everyoneunder18inNewYork,”or“allmenwhohaveacollegeeducationandlikeFootball,”
you’relikelytohavepoorclick-throughrates,andyouradswillstopgettingimpressions.Instead,
trytoidentifyasmanysub-groupsaspossible,andcreatedifferentadsforeachsub-group.
Geographical Location üAge üGender/Sex üLanguage üCultural Interest/Hobby/Fan Status üEducation Level üRelationship/Marital Status üWorkplace/Employer üSexual Orientation üCollege/Alma Mater üCollege Major üBirthday ü
Facebook Targeting Options
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Forexample,ifyouareachiropractorwithofficesinDallas,youmightwanttocreatetendiffer-
entadstargetedtomenaged25-55inDallas,eachtargetedtointerestinoneoftendifferent
sports,withadcopylike“NaggingFootballInjury—SeeAChiropractor,”“NaggingBasketball
Injury—SeeAChiropractor,”andsoon,forsoccer,hockey,baseball,tennis,etc.
Evenifyoufeelthatyourcustomersarenoteasilyhyper-targeted,considerthepossibilityof
targetingasubsetofyourcustomers.Forexample,anonlineDVDretailermightfindthatoverall,
theiraudienceisverybroad,buttheymightwanttoindividuallyhyper-targetasingleadfor
theDVDRudytomenwhoarebetweentheagesof22and40,list“NotreDame”astheiralma
mater,andinclude“Football”amongtheirinterests.
Whilesocialnetworkhyper-targetingisanawesomecapability,hyper-targetedsocialnetworkads
canbemoretime-intensivetomanagethansearchengineCPCads.Someadvertisershavelong
waitedforthiscapability.They’llreviewthetargetingoptionsonFacebook,andsay,“I’vebeen
wishingIcouldservemyadsonlytofemalefootballfansinMassachusettstosellthesepink
Patriotsjerseys.”Ifyou’reoneofthoseadvertisers,hyper-targetingisabsolutelyworththeeffort.
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Building Effective Facebook AdsSoyou’reskilledatwritingadsforGoogleAdWordsandMicrosoftadCenter,butnowyou’re
expandingyouronlineadvertisingtoFacebook.Whatisdifferentaboutadsonsocialnet-
works?HowshouldyouradcopybewrittenforFacebook?Dodifferentbestpracticesapply?
Theydo:whilesomeofthemethodsandrestrictionsofsocialmediaadsaredifferent,the
sameprinciplesapplyforsearchandsocialadcreatives.
Letusfirsttrytounderstandthebestpracticesofsearchadcopywritinginageneralway.
Skilledsearchmarketersknowthatwhensomeonesearchesfor“attorneys”,youshouldgive
themanadfor“Attorneys”;whensomeonesearchesfor“lawyers”,youshouldshowthema
differentadfor“Lawyers.”Theadcopyshouldbeasrelevanttothequeryaspossible.
Anadvertisingmediumwithadvancedtargetingcapabilities,ontheotherhand,allowsmarket-
erstocreatespecializedadsthatarespecificallyrelevanttoparticularniches.Adsaremore
effectivewhentheyaremorespecificallyrelevanttotheindividualwhoseesthem.Thesame
istrueonsocialnetworks,whereinsteadoftargetingyouradsbykeyword,youtargetby
demographicandsocialniche.Socialnetworkadsprovideyouwithauniqueopportunityto
showpeopleanadthatisobviouslywellmatchedtotheirindividualinterestsandtraits—even
beforetheyenterakeywordintoasearchengine.
Facebook Ad Creative ParametersBeforediscussingspecifictips,it’simportanttoreviewtherestrictionsandparametersof
FacebookAds.Evenifyou’reveryfamiliarwithsearchmarketingads,thereareimportant
differencesyouneedtobeawareof.
FacebookAdshavethreecomponents:
1. Title
Aswithsearchmarketingads,Facebookheadlinescanhaveamaximumof25characters.
Theyappearinbold,aboveimagesanddescriptivetext.
2. Body Copy
DescriptiontextonFacebookAdscanbeupto135characters,whichisnearlydoublethe
70yougetonmajorsearchnetworks.
3. Thumbnail Image
UnliketypicalPPCads,Facebookadsrequireimages.Ifyoudon’thaveanyother
appropriateimage,youcanuseyourlogoasalastresort.
Sample Facebook Ad
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TechnicalrequirementsforFacebookadimageryaredetailedintheboxtotheright.Inaddition,
allpay-per-clickFacebookadsmustadheretoFacebook’sAdvertisingGuidelines:
• Imagesmustberelevantandappropriatetothead.
• Overlysuggestiveandgraphicimagesareprohibited.
• Anytextintheimagemustadheretothesamepoliciesthatapplytoregulartextads.
(FormoreinformationaboutFacebook’sguidelinesandrestrictions,pleasevisit:
http://www.facebook.com/ad_guidelines.php)
Grouping Facebook AdsSeparatecampaignsintoadditionaltargetinggroups,soyoucanmakeyouradsmoreperson-
alized.Yourbusinessmayservetwosegmentsequally,butyoucanstillmakeseparateads
foreachniche.Considerthesetwoadcopies:“Seattle’sTopDivorceLawyer.Don’tletyour
soon-to-be-ex-wifetakeallyourstuff”vs.“Seattle’sTopDivorceLawyer.Don’tletyourfuture
soon-to-be-ex-husbandtakeallyourstuff”Anequalnumberofmenandwomengetdivorce
lawyers,butifyoutargetbygenderyoucanspecificallyaddresswhetherthepotentialclientis
divorcingawifeorahusband.OrconsidertheseadsforabarinCambridge,Massachusetts:
“Joe’sBarinCentralSquare,Cambridge.ThursdaydrinkspecialswithyourMITIDcard”vs.
“Joe’sBarinCentralSquare,Cambridge.ThursdaydrinkspecialswithyourHarvardIDcard”.
Eventhoughthedrinkspecialisavailabletoallcollegestudents,makingdifferentadsfor
eachofCambridge’suniversitiesgiveseachadamorepersonaltouch.
Address Your DemographicMentionordirectlyaddressthetargetaudienceinyouradcopy.IfyouradtargetsfemaleBoston
Celticsfans,includeaphraselike“Celticsgirls”inyourad.Ifyouareurging35+marriedmento
buyvacationpackagestotakewiththeirwives,tryanadcopylike“TakeyourwifetotheCarib-
beanforValentine’sday”—youknowthey’remarried,sogoaheadandsaysointheadcopy.
Mention Related InterestsConsideraddinganadditionalinterestthatisnotdirectlyrelatedtoyourproductjusttograb
attention,liketargetingfansofdifferentcelebritiesforadsforahairsalon.“VavoomSalon.
GetyourhairstyledlikeBritneySpears.”vs.“VavoomSalon.GetyourhairstyledlikeWhoopi
Goldberg.”vs.“VavoomSalon.GetyourhairstyledlikeCatherineZeta-Jones.”Samesalon,but
differentaudiences,differentidols,anddifferenthairstyles—whynothavedifferentads?
Include the Right ImageIncludeanimagethatwillappealtoyournicheaudience.Ifyou’readvertisingaretailproduct,
includeaphotooftheproductthatwillresonatewiththemorcatchtheirattention.Afemale
CelticsfanislikelytofindapinkCelticsjerseyrathereyecatching,andanNYUstudentislikely
tonoticetheNYUlogoinyourad.Whenpossible,includeimagesofhumanfaces.Usersare
morelikelytoengagewithimagesofotherhumans.
Facebook Ad Technical Requirements
Dimensions:allimageswillbe
resizedto110pxby80px
Aspect Ratio:4:3or16:9
File Size:5MBorless
Supported Formats:GIF,JPG
andPNG
Format Restriction:NoFlash/
NoAnimatedimages
110px
80px
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Measuring the Success of Your Facebook AdsDon’trunpaidadsonsocialnetworksifyou’renotmeasuringconversions—evenifyourprimary
goalistogenerateconnectionsor“likes.”
Tracking Conversions Within FacebookForadsthathavealandingpagewithinFacebook,trackingperformanceissimple.Facebookwill
automaticallyprovideyouwithbasictrackingmetrics,suchasimpressions,clicks,click-through
rate(CTR),fansign-ups,and“likes.”
Recently,Facebookintroducedanewsetof“SocialContext”metrics.Ifyou’reafrequentuserof
Facebook–andifyou’readvertisingthere,youshouldbe!–you’veprobablyseenadsthat
includeinformationaboutyourdirectnetworkbelowthem.(Suchasthemessage“JaneSmith
likesthis.”)Ifyouclickthelinkto“Like”ofanad,you’llbecomepartofthe“socialcontext”
yourself.
“SocialContext”metricsinclude:
• Social impressions:Adimpressionsthatincludesocialendorsements.
• Social %:Thepercentageofadimpressionsthatweredeliveredwithsocial
endorsements.
• Social clicks:Clicksonadsthatoriginatedfromanadwithsocialendorsements(e.g.a
socialimpression)
• Social CTR:Socialclicksdividedbysocialimpressions.
Becausethesemetricsarenew,thereisnodatayetregardingtheimpactof“socialcontext”
onadvertisingperformance.Asmoreadvertiserstrackthesefigures,we’lllearnmoreabout
“socialcontext,”andhowtotakeadvantageofittoimproveperformance.
Tracking Conversions Outside of FacebookTotrackconversionstopagesoutsideofFacebook,you’llneedtohaveaccesstoathird-party
solution.ClickableConversionTracking,forinstance,isapowerfulintelligencesystemthatal-
lowsyoutotrackandreportonconversionsonyourwebsitefromFacebook,aswellasother
networkslikeGoogleAdWords,YahooSearchMarketingandBing--allwithasingletagonyour
website.ClickableConversionTrackingalsointroducespowerfulcustomreportingcapabilitiesfor
yourbusiness.
“Social Context” Facebook Ad
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SummaryFacebookAdsrepresentanexcitingopportunityforawide-varietyofadvertisers.Ifyou’restill
unsureaboutwhetherFacebookAdsarerightforyou,herearethreemajorpointstoconsider:
DotryFacebookAds,ifyoucandescribeyourtargetaudienceintermsofitssocial,cultural,demographicorpsychographiccharacteristics.
DotryFacebookAds,ifyourgoalsincludeAwareness&Acquisition,Engagement&CommunityBuilding,orDirectResponse.
DotryFacebookAds,ifyoucandefineyourgoalsandimplementpropertrackingandsuccessmeasures.
Asyoucanseeabove,FacebookAdsarerightforalmosteverymarketeradvertisingonlinetoday.
Byemployingbestpracticesandtools,youcansignificantlyimprovethelikelihoodofachieving
yourmarketingobjectives.
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Grow Your Business on Facebook with Clickable SolutionsClickable’sadvertisingsolutionintegratessearchandsocialmediaadvertisingintoasingle
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Get Started Now To Ensure Your SuccessCall877-775-6699totalktoaClickableSolutionsLeaderandbuildacomplete,customprogramtoensureyouradvertisingsuccessacrossFacebook,GoogleandSearchAlliance.