Growing Your Business Through Recycling Your Existing Work
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Transcript of Growing Your Business Through Recycling Your Existing Work
WHY ARE YOU HERE?
SMALL BUSINESSOWNER
MAKER
SERVICEINDUSTRY
BLUE COLLARSERVICE
AGENCYOWNER
ENTHUSIASTIC FOUNDER OF HATCH HOST OF BUSINESS TV SHOW RECOGNIZED INFLUENCER OFSTARTUP COMMUNITY
Free Content
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1 What are they learning from you?
Free Content can be an intro-duction from someone, a blog piece you wrote, a webinar, an email, social media post, etc.
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Free Content
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1Mutual Data Point
To initiate a 1:to:1 conversation.
Connect with them in some way.
Facebook friend request, LinkedIn connection, business card swap, etc.
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Free Content
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1Mutual Data Point
Supplemental Info
An additional relevant educational piece.
Info on topic of discussion or a search result.
Provide the person with some sort of value.
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Free Content
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1Mutual Data Point
Supplemental Info
Dig Deep
Get data on a true pain point.
Still have not pitched a sale to this point.
Analyze date, figure out how you can help.
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Free Content
23456
1Mutual Data Point
Supplemental Info
Dig Deep
Hard Sell
Recap all the info you’ve pro-vided them with
+ more useful info
+ testimonials/case studies that shows what you’ve done that has turned into a specific metric.
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Free Content
23456
1Mutual Data Point
Supplemental Info
Dig Deep
Hard Sell
24 Hr. Follow-up
If the person responds before 24 hours, skip this step.
If not, follow-up with them and ask if they have any ad-ditional questions or feed-back for you about what you’re offering.
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Free Content
23456
1Mutual Data Point
Supplemental Info
Dig Deep
Hard Sell
24 Hr. Follow-up
Follow-up with them to make sure they’re happy with the transaction.
Make sure everything hap-pened the way they hoped.
A happy customer is extremely valuable.
7 Post-Sale
Create relationships with reporters
• Find the person on your beat• Follow and engage with them on social • Then reach out to them via email (usually pretty easy to find)• Help them out with a story idea or a lead
NOTHING TO DO WITH YOUR BUSINESS, YET.
local business
business
Create a relationship with them
Not a match.com kind of relationship
Engage with them on social, but as you would with a friend, not pushing your business or your own agenda
Let it happen organically
Reporters are nosey, they’ll broach the subject
Don’t go in blind
Start local and branch out from there
We have dozens of templates like this one to help you along the way
Add an “As Seen In” section on your site
And link to the posts!
Email your lists
Schedule social posts every month or so
Use as collateral
- Email signature
Zack MillerHatchDid you see us in Entrepreneur mag?
Use as collateral
- Cover photo
Connects reporters with people in specialized fields to be featured in mutually beneficial way.
They need content and leads, You need exposure.
helpareporter.com
#1: Have a portfolio page that includes all of the work you’ve done in the past.
Include:- What the company does- What you did for them- How it helped- Show numbers whenever possible
Schedule social posts
Press Release
Try to get a link on their site
I was able to use 1000 Four to teach my team how to maintain a business. That way, I could focus on growing it, rather
than working on the day-to-day.
Xerxes NabongFounder, Escape Room Virginia Beach
Since joining 1000 Four, not only have measurable things like sales and web traffic increased, but my determination and confidence have grown as well.
Jeanne FioccaFounder, Cookie Text
I was able to get honest criticism and feedback by being surrounding by entre-preneurs and business owners who can
understand the struggles I was going through. I would never have been able to
reach my goal without 1000 Four
Nathan TschohlFounder, Swim Nerd
Not just the “Big Boys”
Get testimonials from companies of all different styles & sizes
You want to appeal to everyone possible
Schedule social posts
Create a simple graphic to share
In the posts:- Tag the person or company- Promotes engagement- They’ll share on their channels and grant you more exposure
Press Release
Hey client,
It's been a blast working with you and seeing your product/ser-vice grow. We'd love to feature you on our site and throughout our channels. Can you provide a sentence or two about the expe-rience you had with us?
That's it, we will do the rest of the work.
Thanks,Name
One challenge to this is the amount of time it can take for you to get a quote from them.
So during the working process, during phone calls or email ex-changes, keep your eyes and ears open for anything they say that could qualify as a testimonial, and write it down when they say it.
Then afterwards, you can go back and say “You said this, can I use it as a testimonial”
Much easier for them to just say yes than to think up a quote themselves.
No matter what kind of review they leave, always follow up and ask why.
Good or bad, this info will provide useful insight into what you’re doing well, and what you could be doing better.
You can also incentivize people to write a review with some sort of value exchange
Hey client or fans,
We love you and we love being able to help you. We are working on increasing our exposure on Facebook/Yelp/Google and would love if you could go to this link and provide a review of our company. It would mean the word to us. + we just gave you a series of reviews as well. You can see them here.
Thank you so much for your help.
Thanks,Name
EVERGREEN CONTENT:Evergreen content is content that is perpetually relevant—much like the way evergreen trees retain their leaves all year around.
Interesting and relevant content that does not become dated is a large component of being found online by search engines.
If possible, download the file and host it on your own website.
If not, just take the link to where it is hosted and create a post on your site talking about your experience on the podcast, with a link out to the page.
Schedule social posts
Find other talks from the same podcast and reach out to those people.
Share their stories, maybe they’ll reciprocate.
Use it to build new friends.
“The fraternity of podcast guests.”
“Other Popular Posts”
http://disqus.com/
Keeps people on your site longer
Email your lists
Hi [person who runs the site],
My name is ______, and I write the blog _______, [one line about your website and why it matters; for in-stance, “News To Live By, which highlights the career advice “hidden” in the headlines.”] I hope you’re doing well.
I am a big fan of [site where you want to guest post] and read your content all the time. I especially like [refer-ence two recent posts you find worthwhile and link to them; for instance, “your posts on email templates for building relationships and how to tell stories during an interview.”]
[Then, one more compliment that leads into your pitch; for instance, “I like News To Live By because the advice is practical, and I have similar content I think your audience would appreciate.”]
I wrote a blog post recently called [blog post headline that’s linked to the post], and in a nutshell it’s about [quick line on what the post is about; for instance, “smart tips for dealing with rude co-workers.”] I would be happy to send it over as a guest post if you’d like. Here are a couple other recent posts I’ve done:
– [blog post headline that’s linked to the post]
– [blog post headline that’s linked to the post]
If you have other ideas, I am open to writing something else for [the site where you want to guest post].
Thanks, and I hope to hear from you.
– You
Email signature with blog/contact information
DANNY RUBINNEWSTOLIVEBY.NET
Schedule social posts
If the interview is Evergreen...
Schedule social posts
Email your lists
If the interview ISN’T Evergreen...
Push as if you’re the expert in whatever the subject matter is
Recycle as #TBT in coming months
Schedule social posts... #TBT
#TBT to that time I interviewed Seth Godin
Exchange some piece of content (Could be any of the things we just talked about) for some sort of contact info of your users.
Typically an email
Be concise
Be authoritative
Use BIG WINS
Use real numbers when possible
