Growing with the Book

Campaign for the promotion of reading

Under the auspices of the Association of Czech Booksellers and Publisher

CAMPAIGN OBJECTIVES

To increase the society‘s knowledge potential

To address non-reading groups of children and young people

Broad co-operation and partnership

FINANCIAL STRATEGY

Establishing a budget category within the

framework of the ministries of education and culture

Offering advantages to sponsors Lobbying Making effective use of existing opportunities in

the field of co-operation Studying the contribution of literary literacy to the

country‘s economic development

Campaign Tools Nationwide, regional and local competitions Parent and teacher participation Wide-scope promotion and medialisation of

reading in general (positive role of inexpensive books, books sold as newspaper supplements)

Literature on-line, positive confrontation between books and PCs

Programmes within the framework of nationwide and local book events

Pushing through a new popular TV programme or talk show

Link between reading and lifelong learning Celebrity participation: what I read and why

Campaign Implementation – Stages

Pushing through a nationwide strategy for the

support of reading, e.g. National Year of Reading Partial presentation Broad co-operation Promotion in bookshops – promotional products Libraries and schools – venues for group reading

and education towards reading

PROMOTION

Poster promotion campaign – subway, trams, leaflets

Advertising slogans „I Read! Wanna Meet?“, „I Know All the Lettres“ etc. on promotional products popular with children of various age groups

Paper tape measure „Growing with the Book“ with spaces to fill in the titles read at the various bodily heights

Choosing what to read? – event in co-operation with booksellers and libraries

Competitions involving the participation of advertising agencies

POSTCARD – Read this book

BOOK FAIRS

STRONG

READING

PROMOTIONAL TOOLS

MISSION OF ANY BOOK FAIR

Continual and progressive development of the organisation that all participants can benefit from

Respecting specific values that create the book fair‘s identity

Promotion of book reading that supports all book trade participants

Various promotional expectations

Promotion of Literature and Reading

Festival-type programme

Multicultural events