Growing the Game in Mexico

Welcome to Mexico Rugby! Presentation at the IRB Growing the Game Conference 2014

Alberto Ruiz Luca de Tena CEO & Director of Rugby , Federación Mexicana de Rugby

1970s 1930s 2000s 2010s

30 75 120

15,000

PLAYER PARTICIPATION

RUGBY MEXICO IS WHAT WE DREAMT

BOOMING

2009 2014

2009

35

2014

217

2009

3

2014

35

UNIVERSITIES TEAMS WOMEN’S

2009

25

2014

750

MEN’S 15s

U19 15s

WOMEN’S AUTUMN WINTER

UNIVERSITY TOURNAMENT

PRE-TEEN FESTIVALS

DOMESTIC COMPETITION

SEVENS CIRCUIT

COACHES REFEREES

TOURNAMENTS

NATIONAL T&E CONGRESS

REGIONAL T&E WORKSHOP

STATE T&E COURSES

JAN

FEB

MAR APR MAY JUN

JUL

AUG

SEPT OCT NOV DEC

7s 15s

TRAINING & EDUCATION SEASON

School Rugby Tech for PE Teachers FM

RU

Administrators

Level I FMRU

• Combining the IRB curriculum with contextual courses

COMPETITIVE NATIONAL TEAMS

Varonil Mayor Varonil Mayor Varonil M22 Varonil M19 Femenil Mayor

Rugby 7s Olímpico Rugby 15s

TOGETHER, STRONGER

PEOPLE & CONTEXT ALLIANCES & FUNDING

ADMINISTRATORS VOLUNTEERS

APPROACH & MINDSET

• Annual workshop to align goals, make agreements and provide solutions for growtn.

PERLA CARLOS

•61 teams •U23, U20 & U17 •Boys and girls

YOUTH OLYMPIC GAMES

PEOPLE & CONTEXT ALLIANCES & FUNDING APPROACH & MINDSET

OPTIMISED ENGINE

PEOPLE & CONTEXT ALLIANCES & FUNDING

Alberto Ruiz

Guillaume Berron

Rubén Duque

Simon Pierre

Nicolas Utrilla

Heriberto

Lachica

TRAINER

EDUCATO

R

COACH I

REFEREE I

EDUCATO

R

COACH I

REFEREE I

EDUCATO

R

COACH I

REFEREE I

EDUCATO

R

COACH I

REFEREE I

S&C I

COACH I

REFEREE I

EDUCATO

R

COACH I

REFEREE I

ADMINISTRATOR

• Active and recognised Board

• Multitask young staff

• Multidisciplinary team

APPROACH & MINDSET

• 2 staff training sessions per year to upskill in technical, labour and corporate areas.

PLAN & REVIEW


Trust and collaboration with the main international and national sport bodies:

2012 - 2015 2007 - 2011 2016-2019

2014

2007 2007

2013

RUGBY ENGINEERING


INVENT, DESIGN, BUILD and IMPROVE :

Mexico’s local rugby facilitator

GOVERNANCE

ADMINISTRATION

COMMUNITY DEVELOPMENT

TOURNAMENTS

TRAINING & EDUCATION

PERFORMANCE

Governance

Administration

Community development

Tournaments

Training & Education

Performance

SERVICES


PLA

YER

S

CO

AC

HES

REF

EREE

S

AD

MIN

ISTR

ATO

RS

VO

LUN

TEER

S

FAC

ILIT

IES

EQU

IPM

ENT

PRETEEN TEEN

UNIVERSITY SENIOR

VETERANS

WOMENS

COACHES PLAYERS REFEREES ADMINISTRATORS

VOLUNTEERS FACILITIES

EQUIPMENT

BASICS


PLA

YER

S

CO

AC

HES

REF

EREE

S

AD

MIN

ISTR

ATO

RS

VO

LUN

TEER

S

FAC

ILIT

IES

EQU

IPM

ENT

GOVERNANCE

ADMINISTRATION

COMMUNITY DEVELOPMENT

TOURNAMENTS

TRAINING & EDUCATION

PERFORMANCE

RUGBY

PRETEEN TEEN

UNIVERSITY SENIOR

VETERANS WOMENS

OPERATIONS

TECHNICAL

FINANCIAL

COMMERCIAL

safe · fun · competitive

RUGBY MODEL


NATIONAL UNION

STATE UNION

CLUB & TEAMS

ALIGNED RUGBY MODEL


REGIONAL DEVELOPMENT


96-128 development visits

per year

YOUTH · GIRLS & BOYS

11,049 people

181 kits delivered

4,113 women of ages from 5

to 22 years old

124 locations

6,936 men of ages from 5 to

26 years old

2 years old programme

59 schools

20 universities

RESULTS SO FAR

35 CITIES · 23 STATES MEXICO

UK & IRELAND

SOUTHAFRICA COLOMBIA NEW ZEALAND

JAPAN

0 400 km

Manual to start

Playing Rugby LEVEL 1 iRB

COACHES

LEVEL 1 iRB

REFEREES

LEVEL 1 FMRU

ADMINISTRATORS

Rugby 5 steps

PHASE 1 & 2 PHASE 3

0 2 4 6 MONTHS

TAG TOUCH HOLD TACKLE

Rugby kit Online support Training Link with clubs

START FROM CERO

5 STEPS TO PLAY

THE GAME

Method Tournaments

MIX STRATEGY

SHOOT OUT · PROJECTS LASER · MACROPROJECTS

38

22

21

62

19

62

35

1 x location 15-20 x location

NATIONAL TEAM

NATIONAL U23 & U20

STATE U23, U20 & U17

MUNICIPALITY

SCHOOL

S S S S S

From your school, neighborhood, …

… to the Youth Olympic Games

FROM THE SCHOOL TO THE PODIUM

LOCALY PRODUCED

+/- 300 kits +/- 60 kits

DIPLOMA

INFORMATIVE SESSIONS

• 39 sessions delivered in 2014 • Reaching out to 18 states, 1,613 people

• Targeting big audiences (PE teachers, school rep.)

• 1 hour duration

• Introduces: o the values o history of Rugby in Mexico o basics of Rugby on and off the field o Invitation to join the programme

video DREAM

play BECOME

Could I?

I can! I am!

VIDEO SHOWING · 5 min PLAYING THE GAME · 25 min

1 2

3 4

5

INTRODUCTION · 30 minutes

Duro y luchador

Afable y abierto

Colaborador y tolerante

Auto-control y moderado

Perseverante

Noble y respetuoso

SCHOOL OF LIFE RUGBY VALUES

DISCIPLINE Rules · Regulation

RESPECT Global · Referee · Coach ·

Team mates · Parents · Friends

INTEGRITY Honesty · Fair play

PASSION Enthusiasm · Emotions ·

Belonging

SOLIDARITY Spiriti· Friendship · Loyalty ·

Chamaradership · Team

CHARACTER BUILDING

“Rugby promotes health, teamwork and friendships. In this difficult times Rugby offers an opportunity for fun and education.” Ban Ki Moon

“Rugby is a great addition to the Olympic movement. Rugby players are like decathletes.” Sebastian Coe

“Rugby is a friendly and tough sport; there is no violence but great loyalty and respect.“ Pope Francisco

CHEAP TRADITION

FIGHTS OBESITY

OLYMPIC

COURAGE & CONTACT

NEW & GLOBAL

SAFE & FUN

TEAM & UNION

COMPLETE SPORT

OVERALL ATTRACTIVENESS

RUGBY VALUES CARDS

P S

D D R

I

S

D R

I P

D R I P S

D R I P S

P S

R I

JUL AGO SEP OCT NOV DIC

Each session activates the Values of

the Game through cards that explain

the values to the kids with examples

in life and Rugby.

PASIÓN INTEGRIDAD

RESPETO DISCIPLINA

SOLIDARIDAD P I R D

S

PARTNERS IN VALUES

• Municipal, state and national organisations willing to grab the social benefits that Rugby provides.

Get Into Rugby Manager

Regionals Coordinator

State Coordinator

Local leaders / promotors

Get Into Rugby Ambassadors

ISSUES · LEADERSHIP

ISSUES · BRANDING & DELIVERY

NEXT· WOMEN SPECIFIC

NEXT· PATHWAY

SCHOOL CLUB STATE MEXICO UNIVERSITY

Teen

U19 U16

Pre-teen

U14 U12 U10 U8

Universtity Senior Veterans

INTEGRAL RUGBY PATHWAY that combines:

• Contact & non contact • Players, Coaches, Refereees, Administrators, … • Educational curriculum

NEXT· SPONSOR

Taking advantage of:

• Fight agaings obesity

• Values

• Team sport

KEEP DREAMING

WORKING HARD

2. ALLIANCES & FUNDING

1. PEOPLE & CONTEXT

3. APPROACH & MINDSET

¡Mexico Rugby! N E X T ?

2014

¡GRACIAS!

www.mexrugby.com

RugbyMexicoFMRU

w Rugby_Mexico

d Vicente Segura # 10-2 Col. Lomas Sotelo [e] [email protected] [t] (+52 55) 55 76 12 74

Chief Executive Officer & Director of Rugby Alberto Ruiz Luca de Tena [e] [email protected] [c] +52 1 55 3207 8544

Growing the Game in Mexico

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