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Transcript of “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily...
![Page 1: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/1.jpg)
Maisie Hughes, DirectorEmily Oaksford, Planning Associate
Planning + Design DepartmentCasey Trees . Washington, D.C.
Growing Savvy Tree AdvocatesCasey Trees’ Advocacy Program and Citizen Advocate Handbook
![Page 2: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/2.jpg)
What we do
Our Mission • To restore, enhance and protect the
tree canopy of the nation’s capital.
Casey Trees
![Page 3: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/3.jpg)
What we do
Planning + Design Department• Inform, educate, and engage
with professionals • Provide public comment • Offer consulting services
Casey Trees
![Page 4: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/4.jpg)
Tree Canopy Goal
Casey Trees adopted a 40% tree canopy goalCurrent UTC = 35.8%Need to plant 216,300 trees
= 8,600 trees per year*
The Mayor adopted this 40% goal in his ‘Sustainable DC Plan’ in 2012
Casey Trees
![Page 5: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/5.jpg)
How we measure progress
Tree Report Card
A- Our current tree canopy is 36%
A+ Tree planting citywide has stabilized to about 10,000 Trees per year
B- Tree health may be threatened in the future by the Asian longhorned beetle (ALB), which could affect 35% of our urban forest
F Tree protection is still a big concern
Casey Trees
![Page 6: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/6.jpg)
Development pressures are causing a loss in tree canopy• D.C. is not protecting our
existing trees • D.C. is not replacing trees at
the same rate that we are losing them
Tree Protection
Casey Trees
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1950 = 50% 2006 = 38% 2011 = 36%
Saint Elizabeth’s Hospital
Redevelopment (SE DC)
Tree Protection… is not working
Casey Trees
![Page 8: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/8.jpg)
1950 = 50% 2006 = 38% 2011 = 36%
Fort Lincoln neighborhood,
COSTCO development
(NE DC)
Casey Trees
Tree Protection… is not working
![Page 9: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/9.jpg)
Advocacy at Casey Trees
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What we have been doing
• Provided public comment, guidance, or assistance to agencies, developers, and private-sector professionals
• Taught an advocacy class at Casey Trees, ‘Stand up for Trees’ twice a year
Advocacy
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Advocacy
• Use our existing assets, galvanize our volunteers and help them act!
• Connect people to policy-makers and stakeholders hold decision-makers more
accountable for their districts show officials that people care
about trees
What we wanted to accomplish
![Page 12: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/12.jpg)
Today, let us share with you…
What we’ve accomplished in 6 months
• Engaged and advocated with 48 volunteer advocates• Attended 15 public meetings, 2 lobby days (with 13
councilmember office meetings)• Submitted 9 public comments (6 by advocates, 3 by staff)
• Created a unique Citizen Advocate Handbook• Developed an online advocacy platform• Advanced an online petition (for lobby day)
Advocacy
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Our Volunteer Tree Advocates
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Tree advocates:• are experienced volunteers,
private citizens• work with Casey Trees staff • provide grassroots support of
Casey Trees’ policy agenda• use Casey Trees’ materials and
resources
Defining our cadre
Our Volunteer Tree Advocates
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Our Volunteer Tree Advocates
A Tree Advocate’s role
Tree advocates:• are not official
representatives of Casey Trees - which is a benefit!
• are volunteering their time, showing their dedication to the issues
• are citizens of DC, speaking with their elected officials that represent their personal interests
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What it takes to be a Tree Advocate
Our Volunteer Tree Advocates
Attend ‘Stand up for Trees’
Attend 2 Tree Advocates Meetings per year
Complete 4 Advocacy Action per year
• participate in Lobby Days• attend public meetings, charettes• submit public comment or testify
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Advocacy actions
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• State of the Ward Town Hall meeting (Ward 5 update)
• Parks Master Plan public meetings
• September Lobby Day• Tommy Wells Community
Coffee Hours
Advocacy actions
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• State of the Ward Town Hall meeting (Ward 5 update)
• Parks Master Plan public meetings
• September Lobby Day• Tommy Wells Community
Coffee Hours
Advocacy actions
![Page 20: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/20.jpg)
• State of the Ward Town Hall meeting (Ward 5 update)
• Parks Master Plan public meetings
• September Lobby Day• Tommy Wells Community
Coffee Hours
Advocacy actions
![Page 21: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/21.jpg)
• State of the Ward Town Hall meeting (Ward 5 update)
• Parks Master Plan public meetings
• September Lobby Day• Tommy Wells Community
Coffee Hours
Advocacy actions
17%
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Citizen AdvocateHandbook
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Inside the Handbook
Regulations impacting trees
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Inside the Handbook
Regulations impacting trees
![Page 25: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/25.jpg)
Inside the Handbook
Key players
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Within one neighborhood, there are many individuals and agencies responsible for land and the trees on that land.
BROOKLAND
Inside the Handbook
Key players
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BROOKLAND
Inside the Handbook
Key players
Private Residences
District Department of Transportation (DDOT)
Urban Forestry Administration (UFA)
DC Public Schools
DC Parks and Recreation (DPR)
National Park Service (NPS)
![Page 28: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/28.jpg)
BROOKLAND
Inside the Handbook
Key players
Private Residences
District Department of Transportation (DDOT)
Urban Forestry Administration (UFA)
DC Public Schools
DC Parks and Recreation (DPR)
National Park Service (NPS)
![Page 29: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/29.jpg)
BROOKLAND
Inside the Handbook
Key players
Private Residences
District Department of Transportation (DDOT)
Urban Forestry Administration (UFA)
DC Public Schools
DC Parks and Recreation (DPR)
National Park Service (NPS)
![Page 30: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/30.jpg)
BROOKLAND
Inside the Handbook
Key players
Private Residences
District Department of Transportation (DDOT)
Urban Forestry Administration (UFA)
DC Public Schools
DC Parks and Recreation (DPR)
National Park Service (NPS)
![Page 31: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/31.jpg)
BROOKLAND
Inside the Handbook
Key players
Private Residences
District Department of Transportation (DDOT)
Urban Forestry Administration (UFA)
DC Public Schools
DC Parks and Recreation (DPR)
National Park Service (NPS)
![Page 32: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/32.jpg)
Private Residences
District Department of Transportation (DDOT)
Urban Forestry Administration (UFA)
DC Public Schools
DC Parks and Recreation (DPR)
National Park Service (NPS)
Inside the Handbook
Key players
BROOKLAND
![Page 33: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/33.jpg)
Inside the Handbook
Political designations
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5B04
Inside the Handbook
BROOKLAND
Political designations
• Smallest governance level is the Single Member District (SMD)
• SMDs contain approximately 2,000 residents
• Each SMD elects a representative to serve on the Advisory Neighborhood Commission (ANC)
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• ANCs provide ‘great weight’ in the local decision-making process
• Developers are often required to present their plan to the ANC
• Input at this local level can often change development plans and influence ANC recommendations
5B
5B055B02
5B03
5B04
5B01
Inside the Handbook
Political designations
![Page 36: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/36.jpg)
Inside the Handbook
Decision-making process
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Inside the Handbook
How to advocate
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The Advocacy Platform
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Landing page
• Current initiatives
Advocacy Platform
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Landing page
• Current initiativesLobby Day Petition
Advocacy Platform
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Landing page
• Current initiatives
• Upcoming actions
Advocacy Platform
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Landing Page
• Current initiatives
• Upcoming actions
• Advocacy tools
Advocacy Platform
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Lessons learned
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Lessons Learned
• We can learn a lot from national (and local) advocacy organizations and campaigns
Study best practice from other organizations
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• Relationship with decision-makers
Lessons Learned
Local advocacy is inherently different
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Lessons Learned
• Relationships with our volunteers
Local advocacy is inherently different
![Page 47: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/47.jpg)
Lessons Learned
• Choose your words, and your targets… wisely
• Expect the unexpected
Refine your message
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In 20 Years… our 40% tree canopy will be reached!In 20 Years…
2012
CANOPY RESTORED
2032
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After 40%
Our mission will endure
To enhance the tree canopy:• Promote the practice of replacement
planting• Encourage succession planting in
neighborhoods and on streets
To protect the tree canopy:• Manage invasive pests and disease• Combat destructive development
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After 40%
But our mission will endure
Our territories beyond DC in 20 years :• Casey Tree Farm area (Berryville, VA)
• Montgomery, Prince George’s County (MD)
• Arlington, Alexandria (VA)
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After 40%
Our mission will endure
Our job to enhance tree canopy is never complete as long as there are places to plant more trees!
![Page 52: “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees](https://reader035.fdocuments.in/reader035/viewer/2022081603/55841147d8b42a34708b4861/html5/thumbnails/52.jpg)
Maisie Hughes, DirectorEmily Oaksford, Planning Associate
Planning + Design DepartmentCasey Trees . Washington, D.C.
Thank you
[email protected]; [email protected]; 202.349.1892
3030 12th Street NEWashington, DC 20017