Growing Opportunities for Sponsorship · 2020-05-07 · marketing campaign Website received 723,642...

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Growing Opportunities for Sponsorship

Transcript of Growing Opportunities for Sponsorship · 2020-05-07 · marketing campaign Website received 723,642...

Page 1: Growing Opportunities for Sponsorship · 2020-05-07 · marketing campaign Website received 723,642 page views 160,072+ site visits Advertising coverage valued at £1,440,000+ An

Growing Opportunities for Sponsorship

Page 2: Growing Opportunities for Sponsorship · 2020-05-07 · marketing campaign Website received 723,642 page views 160,072+ site visits Advertising coverage valued at £1,440,000+ An

The Southport Flower Show has grown into Britain’s largest independent flower show, now in its 90th year, the show attracts well over 55,000 visitors across the four days and has become a highlight of the North-West’s summer calendar.

The 2020 theme is ‘Life in Bloom’, where we will focus on health and wellbeing and explore the benefits of flowers and gardening and the positive impact they make on daily life.

Horticulture is big business and our portfolio of unique partnership and corporate hospitality opportunities will see your business bloom.

LIVING BETTER LIVING CLEANER LIVING HEALTHIER LIVING HAPPIER

Welcome To Our Sponsor Pack

Page 3: Growing Opportunities for Sponsorship · 2020-05-07 · marketing campaign Website received 723,642 page views 160,072+ site visits Advertising coverage valued at £1,440,000+ An

people annually visit the Southport Flower Show

55,000+

61% ABC1 46% retired 46% employed

Our visitor breakdown

Our visitor feedback

96% would recommend

96% rated us excellent

Geographical location

29% elsewhere

71% North West

28% of our visitors are Male

72% of our visitors are Female

Gender

Our VisitorsSay hello to a truly unique audience.

Our CoverageSay hello to a truly unique audience.

Social media reach of 1,955,000+

Strategic digital marketing campaign

Website received 723,642 page views

160,072+ site visits

Advertising coverage valued at £1,440,000+

An active e-mail database of 29,677

17,000+ social media followers

Consumer spend over 4 days

£2,900,000Main motivations for visiting:

Flower displaysShow gardensShoppingEntertainment

71%

59%

40%

39% Extensive brand exposure before, during and after the show for our partners.

96%Rated the show

excellent/good and would definitely recommend us!

Page 4: Growing Opportunities for Sponsorship · 2020-05-07 · marketing campaign Website received 723,642 page views 160,072+ site visits Advertising coverage valued at £1,440,000+ An

Partnership Opportunities

Hospitality Opportunities

We build partnerships that offer unique opportunities for brands to impact and engage with a valuable leisure time audience.Depending on objective and budget, we have a range of exciting assets for businesses to activate products and services, optimise spend and deliver strong ROI.

From entertaining clients or rewarding staff, Southport Flower Show’s VIP Hospitality offers a number of fabulous options and superb dining experiences to entertain your guests.

See your business bloom by sponsoring -

A Show Garden

Grand Floral Marquee

Food Festival & Demonstration Kitchen

The Garden Theatre

VIP Lounges & Hospitality

Community Projects

Band Stand & Arena

Product Supply

Set in the heart of the showground, the hospitality village offers the perfect location to host your guests.

From a table of ten through to a private garden pavilion we can cater for any event. We can design and deliver private events outside of visitor opening hours, giving your guests exclusive access to the show and gardens.

Page 5: Growing Opportunities for Sponsorship · 2020-05-07 · marketing campaign Website received 723,642 page views 160,072+ site visits Advertising coverage valued at £1,440,000+ An

We always attract a mix of gardening celebrities, chefs and personalities

Over the four days, the Garden Theatre plays host to an exciting line up of gardening experts, children’s entertainers and celebrity show opener.

Our Special GuestsWe always attract a mix of gardening celebrities, chefs and personalities.

Our partners will benefit from exclusive access and PR opportunities with our gardening and lifestyle experts.

Sponsorship Benefits Return on investment.

Corporate Social ResponsibilityA great platform to demonstrate your company’s commitment to working within the community and environment, regionally and nationally.

Brand ExposurePowerful presence across communications and promotional activity.

Powerful PRBenefit from the show’s significant media exposure.

Engagement Opportunities Unique hospitality opportunities for customers, clients and employees.

Reach an Active & Loyal AudienceData capture opportunities for 61% ABC.

Brand AlignmentA unique partnership opportunity that puts your brand, service and expertise, face to face with key customer groups in a trusted and relaxed environment.

All sponsorship packages are tailor-made to suit individual business needs and budgets to ensure the maximum return is delivered.

Whilst our hugely popular live demonstration Kitchen showcases an exciting programme of celebrity chefs and culinary experts.

Our partners and hospitality guests will benefit from exclusive access to our gardening and lifestyle experts.

Page 6: Growing Opportunities for Sponsorship · 2020-05-07 · marketing campaign Website received 723,642 page views 160,072+ site visits Advertising coverage valued at £1,440,000+ An

The Venue

Talk to us now to discover how our partnership and hospitality packages can make your life and business bloom

Contact Jennifer Bone on 0775 828116 or [email protected]

Recent Sponsors

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Page 7: Growing Opportunities for Sponsorship · 2020-05-07 · marketing campaign Website received 723,642 page views 160,072+ site visits Advertising coverage valued at £1,440,000+ An

Southport Flower ShowVictoria Park

PR8 2BZ

www.southportflowershow.co.uk

Registered Charity Number 1000698