Growing need for activating and interesting content
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Transcript of Growing need for activating and interesting content
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The growing need for activating and interesting content on the internet.
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The internet is today's most important medium.
In a survey by YLE* it was held more important than TV in all age categories (15 to 74 years).
* Finnish broadcasting company
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What's the next BIG thing?
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”Online video is the fastest growing media.” - Google corporation
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”By 2013,
90% of online traffic will be video.”
- Cisco
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has over 2 BILLION views. Daily.
Over 13 million hours of video was uploaded
in 2010 and 35 hours of video was uploaded every minute.
Note: Videos can easily be shared to Facebook, Twitter, Blogs etc.
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Viewers watched 75% more videos online in December 2010 than December 2008.
- ComScore
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What's in it for brands?
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”Brands who create content are considered
innovative and interesting.” - Julien Guiraud (Strategic digital marketing manager, Coca-Cola) at MIPTV 2011
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What is Branded Content? ”Solutions that produce better activation.”
- Doug Scott, President, Ogilvy Entertainment, at MIPTV2011
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Video is the most effective form of content.
”Online video has a 65% general recall, compared to 46 percent recall for TV ads. - Nielsen and Microsoft”
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What do we think?
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Build, activate and engage your audience with online video
and compelling content.
Online video and social media
go hand in hand.
Give people something to like.
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