Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and...

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Growing and Marketing Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville

Transcript of Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and...

Page 1: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

Growing and Marketing

Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville

Page 2: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years
Page 3: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years
Page 4: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years
Page 5: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years
Page 6: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

OUR EVOLUTION over 22 years

Page 7: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

From livestock and veggies To a higher calling - Fruit

Page 8: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

And a Fruit Nursery!

Page 9: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

Markets: Direct Retail, Wholesale (Intervale Food Hub and Local Stores)

Page 10: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

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Providing habitat and floral resources for beneficials

Bombus ternarius on Phacelia from our NESARE Cover Crop Research

Page 11: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

3D Habitat

Page 12: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

What these three perennial fruit crops have in common

• Not well know by the general public

• Limited direct retail for fresh fruit

• In demand by Specialty Beverage Industry and other food entrepreneurs

• ‘Superberries’ with nutraceutical properties

• Cold hardy, easy to grow, can thrive in marginal sites

• Few serious pests, excellent pollinator plants

Page 13: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

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Currently in demand for specialty products

Page 14: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

Black currants fit between Elderberries and Wild Blueberries

Page 15: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

Aronia (Black Chokeberry)

• Aronia is cold hardy (to about –40°F) and the late blooming period avoids damage by spring frosts.

• Plants can tolerate wet soil and temporary flooding, but not drought.

• Plants are vigorous, growing to 8' tall, and mature plants may have up to 40 canes/bush.

• Pruning - Thinning of the older canes is recommended every few years.

• Yields of 22 lbs(10 kg) per bush average from mature plantings are reported in Eastern Europe.

• Cultivated varieties ‘Nero’ and ‘Viking’ Source: Washington State University Extension

Page 16: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

Black Currants

• WPBR resistant varieties ‘Titania’ and ‘Consort’

• Prefer slightly acid soil pH and heavy mulch

• Our yields avg. about 1 lb/row foot.

• Bloom in May, Harvest in July

• Well adapted to this region, in 1919 New York produced 3.3 million quarts

Page 17: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

Elderberries

• Cultivated varieties of Sambucus canadensis are ‘Nova’, ‘York’, ‘Adams’, ‘Johns’

• We are trialing European Sambucus nigra ‘Samyl’ and ‘Samdal’

• Can yield 10 lbs/plant and fast to pick

• Need to be de-stemmed

Page 18: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

3 year old elderberry bush Flowers are marketable too

Page 19: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

Traditional Establishment Method Till a strip into a cover crop

Page 20: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

No-till 2 year old aronia with landscape fabric and mulch in a field prone to flooding

Page 21: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

Bird Protection

Page 22: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

Marketing: Limited Direct Fresh Market Wholesale Demand Good!

Page 23: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

Fruit Syrups as Value–added

Product

Frozen fruit helps cash flow in winter $12/12oz, with 5# fruit making about 100 oz

Page 24: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

Syrup Production with Mehu Liisa Steam Juicer

Page 25: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

Snow Cones and Sodas add value to Syrups

1.5 oz/serving

Page 26: Growing and Marketing Aronia, Elderberry, and Currants · 2015-01-24 · Aronia, Elderberry, and Currants John Hayden,The Farm Between,Jeffersonville . OUR EVOLUTION over 22 years

Photo credit: Liz Brownlee