161 Chefs, 36 Institutions (colleges, hospitals, k-12 and nursing homes), 5 Food Markets, 3 Food Distributors, 90 Farmers, 34 Food Producers

Vermont

Rural State Population: 630,000 Size: 9,620 square acres Farms: 7,338 (6,984) Market Value of Ag Products: $776 million With in 6 hours drive time of NY Metro – 19 million and Boston – 4.5 million 13.95 million visitors annually $1.7 billion direct spending by visitors

Ag. and Culinary Tourism Council Members

Vermont Fresh Network Northeast Organic Farmer Association - VT

Vermont Cheese Council Vermont Grape & Wine Council

Vermont Maple Producers Vermont Farms Association

Vermont Brewers Association Vermont Farmers Market Association

Tree Fruit Growers Association New England Culinary Institute

Shelburne Farms Vermont Department of Tourism and Marketing

Vermont Agency of Agriculture, Food and Markets Vermont Tourism Data Center at UVM

Mission: Promote Vermont agriculture and culinary tourism by making it easy

for people to find and participate in authentic Vermont food experiences.

2012 Actions • Launch of the DigInVT.com on

Aug. 1, 2012 • Outreach to partner

organizations for event postings, trails and blog content

At Launch • 400 + establishment listings • 32 Trails • Blog Post – 1 per week

Total Project Cost - $242,094 $128,264 Public Funds $113,830 Private Funds

2013

Actions • Launch of the Mobile Version • Release of the French Version • Production of Outreach Material & Video • Representation throughout the state at Events • Digital Advertising Campaign • Social Media (Facebook and Twitter)

Annual Expense $ 20,000 for Digital Advertising $ 15,000 for Outreach Material: Development and Distribution $ 15,000 for Maintenance and Personnel

2014

Actions • Shared marketing of each

partner organizations signature event.

• Representation throughout the state at events

• Digital Advertising Campaign • Social Media (Facebook and

Twitter)

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