GROWHAUS Miami

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description

A project by The Florida MMTC Institute

Transcript of GROWHAUS Miami

Growhaus - with awareness spread far and wide through direct outreach, paid media and press, the exhibit will be the talk of town. With its distinctive story, the uniquely photogenic Growhaus will be the focal point of the marijuana discussion in Florida's media. Expect all of Florida to have it's eyes here.

WYNWOOD, MIAMI – EXPERIENCE MARIJUANA IN THE 21ST CENTURY

OCT. 11 - DEC. 9, 2014

GROW – EXTRACT – TEST – DISPENSE

THE FLORIDA MMTC INSTITUTE PRESENTS

GROWHAUS

GROWHAUSis a 7,200 ft2 life-sized replica of the entire marijuana seed to sale

process - educating entrepreneurs, investors and policy makers on all aspects of modern, safe, high-tech cannabis businesses. By any reckoning, Florida’s marijuana industry has tremendous potential.

Florida’s government estimates a $5.6 billion industry providing over 800,000 pounds of marijuana to ~1.4 million patients through 1,800

dispensaries.

Superb timingSuperb timingRunning from October 11th to December 9th, Growhaus coincides with both the November election and December’s international

media phenomenon, Art Basel. Growhaus capitalizes on the media and public’s fascination with the booming marijuana industry that

the November 4th vote will set in motion.

Central locationMMiami, “the capital of South America,” is both Florida’s most populous city and also the state’s economic powerhouse. Drawing millions each year for tourism and business, the city provides the perfect podium from which to show Florida how efficient and exhilarating

this industry can be. Growhaus will be located in the heart of Wynwood - Miami’s “it” neighborhood.

An unparalleled immersive experienceThe Florida MMThe Florida MMTC Institute’s life-size reproduction of state of the art facilities for growing, extracting, testing and dispensing marijuana

will offer Florida residents and Art Basel visitors a chance to preview the future of a major industry -- offering them exposure to the industry’s leading brands in a hands-on, interactive format.

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A unique media venueUUntil now, Florida has lacked a marijuana facility for the media to stage its stories. No longer -- this live replica will serve as a platform for TV channels, reporters, and photographers to explore and convey the exciting truth about the world-class future of Florida’s medical marijuana industry. Drawing industry leaders and renowned advocates, the exhibit will serve as a one-stop shop for reporters covering the industry’s inception.

Networking eventsTheThere will be regular networking events in the exhibit space featuring brand ambassadors from the industry’s leading companies and nationally recognized experts. Entrepreneurs and investors will forge the supplier relationships that their businesses need to succeed.

Networking opportunities will include:• General events for people curious about entering the industry• Special invitation events for investors• Spe• Special invitation events for people with a demonstrated interest in retail, extraction, growing and testing businesses

Education + advocacy eventsThe venue will be used for expert-led product and process demonstrations, along with special events that will have a natural media appeal:

• Advocacy projects associated with the passage of Amendment 2• Expert-led “master classes” on key elements of each business• Hall of Patie• Hall of Patients” event day for media to conduct interviews with a wide array of patients who stand to benefit from medical marijuana.

Art & culture eventsSStarting in early December, the venue will add an art gallery capacity to harmonize with Art Basel’s unique atmosphere of excitement. The leading contemporary art event in America, Art Basel attracts hundreds of thousands of people to Miami. Display the work of artists who incorporate marijuana in their creative process, Growhaus will play a one-of-a-kind role in Art Basel.

Who we areThe Florida MMThe Florida MMTC Institute is a Miami-based marijuana business education and events company. An NCIA member, the Institute has an established track record of putting on high-quality caliber education events for the marijuana industry.

Morethan a location

CITY OF DORALWEST KENDALLMIA – AIRPORT

HOMESTEADFLORIDA KEYS

FT. LAUDERDALEWEST PALM BEACH

GROWHAUS

WYNWOOD - THE VIBRANT ARTS DISTRICT AT THECENTER OF MIAMI

WITH OVER 70 GALLERIES AND MUSEUMS, WYNWOOD IS MIAMI’S “IT” NEIGHBORHOOD. A MEDIA DARLING, WYNWOOD DRAWS ATTENTION LIKE NO OTHER LOCATION IN MIAMI.

WWYNWOOD IS QUICKLY BECOMING MIAMI’S HIPPEST NEIGHBORHOOD - THE DAILY BEAST

THE ARTISTICALLY INCLINED GRAVITATE TOWARD WYNWOOD ARTS DISTRICT, WHOSE YAWNING STREETS FEATURE GALLERIES, COFFEE SHOPS, RESTAURANTS, AND DESIGN STORES - CONDE NAST TRAVELER

WWYNWOOD IS A THRIVING HOT SPOT FOR LOCALS AND TOURISTS, A MAIN LOCATION FOR ART EVENTS, AND PART OF THE PRESTIGIOUS ART BASEL - SOUTH FLORIDA BUSINESS JOURNAL

120 ft.

60 ft.

OUTDOOR SEATING AREA

SIDEWALK

MAINENTRANCE

GROWHAUSWYNWOOD, MIAMI – OCT 11 - DEC 9, 2014

8. VIP LOUNGEConfer with high-value leads and potential partners in the conference area

VIP LOUNGE

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7. MODES OF INGESTIONConsumption options extend far beyond smoke and combustion - discover the technology and leading products making cannabis consumption safer and more convenient than ever before

MODES OF INGESTION

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DISPENSARY

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5. LABORATORYScientific testing assesses cannabis samples for strength and safety, ensuring consistent, high-quality product.

LABORATORY

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4. OPEN GALLERYExperience a variety of advocacy, music, education and visual art experiences in this remarkable space

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OPEN GALLERY

3. EXTRACTION FACILITYMarijuana undergoes processing to extract cannabinoid concentrates from inert plant matter

EXTRACTIONFACILITY

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Pack

Cure

Trim

Flower

Veg

Cloning

Mother

CULTIVATIONCENTER

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1. REGISTRATIONWelcome to the future of marijuana! Guests provide their contact information and sign up for industry news and sponsor outreach

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REGISTRATION

FLOORPLAN

SPOSORSHIPBy getting involved in the GROWHAUS project, you’ll have a great start at marketing yourself to what will be the

2nd largest medical marijuana market in the country: Ink your company across Florida, generate new leads for

your company, display your product to the media and to thousands of visitors, and send a representative to

engage with potential clients.

SPOSORSHIPSPOSORSHIP

You will be invited to send representatives to our venue to demonstrate your product and company expertise, and have the opportunity to engage 1 on 1 with possible future clients. The Dispensary and Growhaus will have dedicated full-day events for Cultivation, Processing, Retail, and Lab Testing, inviting visitors who have indicated this special interest to attend. Company representatives and nationally recognized experts will be invited to present to an interested audience.

We will prominently display the products of our sponsors in the appropriate section of our replica -- getting major media exposure and visitor engagement. Any informational guides your company wants to use will be put in our product brochure area, and any demonstration videos will be incorporated into a larger video display mixed with those of other sponsors on multiple large screen displays monitors.

On entrance to exhibit, attendees will be asked to fill out a questionnaire as they purchase tickets that will ask their area of interest within the industry. We will share the contact information of the visitors who select your industry area with you. Additionally, all visitors who pre-purchase tickets online will fill out the same form -- this information will be shared with you as well.

Major sponsors will have their logos in multiple full page newspaper ads in Florida Alt Weeklies. Your company description will be included in our direct mail packages to our list of thousands of potential investors in the marijuana industry in Florida, and to the affiliate groups' lists that we rent to promote the event.

The name of your compaThe name of your company will be included in our press releases sent 2-3 times each week over statewide and national press release channels, and your company will have hyperlinks with your logo on the Growhaus’ dedicated website. All visitors will receive a booklet about

GROWHAUSWYNWOOD, MIAMI – OCT 11 - DEC 9, 2014

daily activitiesExpert-led demonstrations to visitors using onsite grow-dispensary-lab infrastructure and visual aids, 60 inch screens and digital projectors(2-3 per week)

MasMaster classes--nationally recognized experts visit and teach interested students in four hour modules (1 every other week): growing, processing, retail operations, lab testing.

Daily tours and demonstrations of growing, retailing and laboratory operations

Daily simulated inspection of premises based on analogous medical marijuana states

The Store: selling a variety of legal marijuana industry-associated products, from Vape pens to growing products

special events

Growhaus - with awareness spread far and wide through direct outreach, paid media and press, the exhibit will be the talk of town. With its distinctive story, the uniquely photogenic Growhaus will be the focal point of the marijuana discussion in Florida's media. Expect all of Florida to have it's eyes here.