GROWER MAGAZINE Read>Learn>Grow Group...EDITORIAL PLANNER: January through December 2021 4 GROWER...
Transcript of GROWER MAGAZINE Read>Learn>Grow Group...EDITORIAL PLANNER: January through December 2021 4 GROWER...
Since 1972: Your strongest advertising buyto reach potato growers nationwide
CONTENTSPage 2: No. 1 magazine in the industryPage 3: Advertiser benefits: added value
2021 MEDIA KIT
Serving the National Potato Industrywww.potatogrower.com
Read>Learn>Grow
Page 4: Editorial plannerPage 5: Digital advertising rates & specs Page 6: Print advertising rates & specs
WWW.POTATOGROWER.COM 1WWW.POTATOGROWER.COM 1www.potatogrower.comSEPTEMBER 2019 • $3.95
POTATO GROWER GOLF TOURNAMENT PAGE 22 | STORAGE BUYERS’ GUIDE PAGE 24
Grimm FutureThe bright outlook of Grimmway Farms Page 14
Actagro’s Commitment to ResearchPage 18
PLUS
WWW.POTATOGROWER.COM 1www.potatogrower.comOCTOBER 2019 • $3.95
ASSOCIATIONS • CHEMICALS • EQUIPMENT • IRRIGATION • SEED
INDUSTRYHANDBOOKINDUSTRINDUSTRYINDUSTRYINDUSTR
2019-20GROWERPOTATO
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MAGAZINE
GROWERPOTATO
Weekly E-Newsletter
Receive the most current and updated potato industry news four
times a month
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www.potatogrower.com
FOR NEWSYOU CAN USE
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More issues13 per year
More technical informationGiving growers the knowledge they need to produce a quality, profitable crop
More editorial pagesThan any potato publication, providing more editorial opportunities
More ad pagesThan any potatopublication
More oftenGrowers count onPotato Grower every month
What makes Potato Growermagazine the No.1 potato- specific publication in the industry?
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See all issues online atwww.potatogrower.com
Reach every potato grower in the U.S.
Potato Grower magazine circulation is completely auditable and updated using industry contacts, USDA Farm Service Agency payment records, satellite imagery and field boundaries.
UNITED STATES .............................. 8,610CANADA/FOREIGN ........................ 150BONUS DISTRIBUTION AT TRADE SHOWS ........................... 740TOTAL DISTRIBUTION ...................... 9,500
CIRCULATION: The most current in the market
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• Every issue online at www.potatogrower.com• Online issue features free hotlink to your website• New Products section for your products• Around The Vine section for your company news
ADVERTISER BENEFITS:Added value opportunities GROWER
POTATOMay 2009 - $3.95 - Serving The National Potato Industry - www.potatogrower.com
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JanuaryTractor Buyers’ GuideSpecial Seed Advertising Section
FebruaryIrrigation Products Buyers’ GuideSpecial Seed Advertising Section
MarchFungicide Buyers’ GuideFertilizer & Growth Promoters Buyers’ Guide
AprilHerbicide Buyers’ Guide
MayPesticide Buyers’ Guide
JuneHarvesting Equipment Buyers’ Guide
JulyTrucks/Bulk Beds/Trailers Buyers’ Guide
August/IGSA ProgramBagging/Packing/Shipping Buyers’ Guide
SeptemberStorage Buyers’ Guide
OctoberIndustry Handbook & Seed DirectorySpecial Seed Advertising Section
NovemberPrecision Ag Tech Buyers’ GuideSpecial Seed Advertising Section
DecemberPlanting Equipment Buyers’ GuideSpecial Seed Advertising Section
Buyers’ Guides:
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These Buyers’ Guides are a reader favorite and are free and easy to participate in.Simply email around 100 words describing the benefits of your product and a high-resolution imageto [email protected]
EDITORIAL PLANNER:January through December 2021
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GROWERPOTATO
May 2009 - $3.95 - Serving The National Potato Industry - www.potatogrower.com
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May 2009 - $3.95 - Serving The National Potato Industry - www.potatogrower.com
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May 2009 - $3.95 - Serving The National Potato Industry - www.potatogrower.com
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January - Tractor Buyers’ Guide• Special Seed Advertising Section• Chemical Updates • Precision Planting • Winter MeetingsSpace Closes Nov. 20 Materials Due Nov. 30 Mail Date: Jan. 5
February - Irrigation Products Buyers’ Guide• Special Seed Advertising Section• Potato Lover’s Month • Water Issues• Chemigation • Foliar ApplicationSpace Closes Dec. 18 Materials Due Dec. 29 Mail Date: Jan. 25
March - Fungicide Buyers’ GuideFertilizer & Growth Promoters Buyers’ Guide• Seed Treatments • Crop Protection Research• Preparing for Diseases • PlantingSpace Closes Jan. 15 Materials Due Jan. 22 Mail Date: Feb. 17
April - Herbicide Buyers’ Guide• Blight Protection and Virus Control• Pest Update • Chemical ApplicationSpace Closes Feb. 19 Materials Due Feb. 26 Mail Date: Mar. 22
May - Pesticide Buyers’ Guide• Rotational Crops • Adjuvant OptionsSpace Closes Mar. 19 Materials Due Mar. 26 Mail Date: Apr. 16
June - Harvesting Equipment Buyers’ Guide• Bruise Control • Vine Kill • Mid-season PestsSpace Closes Apr. 16 Materials Due Apr. 23 Mail Date: May 14
July - Trucks/Bulk Beds/Trailers Buyers’ Guide• Preparing for Harvest • Equipment Prep• Storage Chemicals • Smart Irrigation MonthSpace Closes May 14 Materials Due May 21 Mail Date: June 15
August - Bagging/Packing/Shipping Buyers’ Guide • Fall Chemicals• IGSA Program Insert • Storage Controls• Weed Research ResultsSpace Closes June 18 Materials Due June 25 Mail Date: July 22
September - Storage Buyers’ Guide• Commercial Financial Programs• Storage PrepSpace Closes July 16 Materials Due July 23 Mail Date: Aug. 16
October - Industry Handbook & Seed DirectoryNational Industry Handbook and Potato Seed DirectorySpace Closes Aug. 20 Materials Due Aug. 27 Mail Date: Sept. 27
November - Precision Ag Tech Buyers’ Guide• Special Seed Advertising Section• Irrigation • Precision AgSpace Closes Sept. 17 Materials Due Sept. 24 Mail Date: Oct. 20
December - Planting Equipment Buyers’ Guide• Special Seed Advertising Section• Storage Disease Control • Seed ResearchSpace Closes Oct. 15 Materials Due Oct. 22 Mail Date: Nov. 19
SPECIAL ISSUESPotato Industry Map - Reference ChartSpace Closes Oct. 8 Materials Due Oct. 15 Mail Date: Nov. 3Idaho Annual Idaho Grower of the Year • Association ReportsSpace Closes Oct. 1 Materials Due Oct. 8 Mail Date: Oct. 28
EMMA ATCHLEY4054 E. 1300 N.
Ashton, ID 83420tel 208.652.3560fax 208.652.7370cell 208.351.1125
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395 W Hwy 39 Blackfoot, ID 83221 1-800-574-1852 208-785-4285 [email protected] www.milestone-equipment.com
Seed Cutters Sizers/Eliminators Pilers Seed Treaters Custom Machines Conveyors Water Wheels Even Flows And More…
Owned & Operated in the U.S.A
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THE BEST PRODUCTS • THE BEST SERVICE • THE BEST PRICE
Celebrating37 Years!SINCE 1982
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Your Strongest Advertising Buy To Reach Potato Growers
Nationwide
To download the2020 Potato Grower media kit, go to:www.potatogrower.com/advertise
Serving the National Potato Industry Since 1972
Read>Learn>GrowCOLORADO’S THREE S RANCHe PAGE 17 | PACKAGING EQUIPMENT BUYERS’ GUIDE PAGE 24
FROM THE BEGINNING
AUGUST 2018 • $3.95www.potatogrower.com
KETTLE BRAND’S TATER TRACKER INITIATIVE PAGE 20
APPLICATION EQUIPMENT BUYERS’ GUIDE PG 24 | SOIL WATER RETENTION PG 34
www.potatogrower.comNOVEMBER 2018 • $3.95
IN SESSIONSCHOOL’SJeff & Sandy Bragg’s lifelong educationPage 18
DRONES & IRRIGATIONPage 38GROWER
POTATOMay 2009 - $3.95 - Serving The National Potato Industry - www.potatogrower.com
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MAGAZINE
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CAN DO FOR YOU
DISCOVER WHAT
SunRainSeed.com 208.552.3096
Visit us online or call to find out how you can
benefit from our quality potato varieties.
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Decay Control Storage Solutions
• Apply as a thermal fog into potato storages
• Kills and reduces bacteria and fungal spores on contact
Decay Control Storage Solutions
• Spray biological fungicide onto spuds going into storage
• Controls fusarium dry rot and silver scurf diseases
1-407-523-78421-877-866-5773
www.jetharvest.com
H A RV E S TS O L U T I O N S
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U.S. TOTAL.....4,006.340 ......450,020,000........443
360 B St. • Idaho Falls, ID 83402Phone (208) 524-7000 • Fax (208) 522-5241
© Harris Publishing, Inc. 2019
Washington160,000
Montana11,100
Idaho315,000
Texas17,500
Colorado55,000 Kansas
3,300
Nebraska19,300
North Dakota73,000
Minnesota43,500
Wisconsin67,000
Michigan48,000
Virginia4,400
North Carolina12,200
Florida 28,700
U.S. TOTAL ACRES HARVESTED
1,014,800
New York13,400
Maine48,500
Illinois7,600
Missouri7,400
Alaska500
Oregon45,000
California38,300
Numbers represent total harvested acres of potatoes in 2018.All statistics sourced from the USDA’s National Agricultural
Statistics Service.
NATIONAL POTATO COUNCIL(202) 682-9456Fax (202) 682-0333 www.nationalpotatocouncil.org 1300 L St. NW, Suite 910Washington, DC 20005John Keeling, executive vice president & CEO
POTATOES USA(303) 369-7783 Fax (303) 369-7718 www.potatoesusa.com 4949 S. Syracuse St., Suite 400 Denver, CO 80237 Blair Richardson, CEOJohn Toaspern, chief marketing officer
UNITED POTATO GROWERS OF AMERICA (801) [email protected]@unitedpotatousa.comwww.unitedpotatousa.com 1100 E. 6600 S., Suite 305Salt Lake City, UT 84121Mark Klompien, president & CEO
POTATO ASSOCIATION OF AMERICA(734) 239-8022Fax (734) 677-2407 www.potatoassociation.org 1390 Eisenhower PlaceAnn Arbor, MI 48108Rich Novy, president
ALLIANCE FOR POTATO RESEARCH & EDUCATIONP.O. Box 803312Chicago, IL [email protected]
INTERNATIONAL POTATO CENTER+511 [email protected] Avenida La Molina 1895 Apartado Postal 1558Lima, PeruBarbara Wells, director general
POTATO GROWER ASSOCIATIONS
GELLERT.COM
POST-HARVEST.
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2019-20 U.S. Potato Industry Map & Reference Chart
2018 PRODUCTION BY STATE
Alaska ............ 4.802 .............140,000 ..............280
California ....... 221.508 .........15,457,000 ..........40
Colorado ........ 216.786 .........21,722,000 .........395
Florida ........... 89.846 ...........5,512,000 ...........265
Idaho ............. 1,027.688 ......141,750,000 ........450
Illinois ........... 25.679 ...........2,850,000 ...........375
Kansas ........... 13.395 ...........1,419,000 ...........430
Maine ............ 166.889 .........15,035,000 .........310
Maryland ........ 5.967 .............510,000 ..............255
Michigan ........ 191.520 .........18,240,000 .........380
Minnesota ...... 180.316 .........18,705,000 .........430
Missouri ......... 18.981 ...........1,665,000 ...........225
Montana ......... 50.117 ...........3,885,000 ...........350
Nebraska ........ 100.978 .........9,264,000 ...........480
New Jersey .... 4.722 .............530,000 ..............265
New York ........ 47.409 ...........3,886,000 ...........290
N. Carolina ..... 28.511 ...........2,318,000 ...........190
N. Dakota ....... 226.099 .........23,725,000 .........325
Oregon ........... 201.690 .........27,000,000 .........600
Texas ............. 93.719 ...........7,438,000 ...........425
Virginia .......... 16.544 ...........1,034,000 ...........235
Washington .... 788.256 .........100,800,000 ........630
Wisconsin ...... 284.918 .........27,135,000 .........405
x1,000 cwt.x$1million Yield(cwt. per acre) x1,000 cwt.x$1million Yield
(cwt. per acre)
Since1960
gri-stor.com
IDAHO: TwinFalls |Blackfoot
SHINGTON: Tri-Cities |Warden
COLORADO: MonteVista
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AVERAGE PRICE RECEIVED 2018 MARKETING YEAR
Alaska .................... 34.30
California ................ 14.30
Colorado ................... 9.98
Florida .................... 16.30
Idaho ........................ 7.25
Illinois ....................... 9.01
Kansas ..................... 9.44
Maine ..................... 11.10
Maryland ................ 11.70
Michigan ................. 10.50
Minnesota ................. 9.64
Missouri .................. 11.40
Montana ................. 12.90
Nebraska ................ 10.90
New Jersey ............... 8.91
New York ................ 12.20
North Carolina ......... 12.30
North Dakota ............. 9.53
Oregon ..................... 7.47
Texas ...................... 12.60
Virginia ................... 16.00
Washington ............... 7.82
Wisconsin ............... 10.50
U.S. AVERAGE . . . . . . . . . . . 8.90
($/cwt) ($/cwt)
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DIGITAL ADVERTISING RATES & SPECSPerfect complement to your print adsWith an average of 13,000 page views per month Potatogrower.com is responsive, delivering optimized viewing for all devices, SEO is done daily.
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E-BLASTSHTML-based E-blast ...... $500 net per send
Your message, and yours alone. Send your updates and/or offers to potato growers and industry insiders. Build in as many hotlinks as you like and expect your message to get sent quickly.
WEBSITE: POTATOGROWER.COM
320 x 50 Banner $200 Right hand side on all pages. Visible on mobile only.
300 x 250 Banner $300 Right hand side on all pages. Visible on mobile.
300 x 600 Tower $400Right hand side on all pages. Visible on mobile.
728 x 90 Banner $500Right hand side on all pages. Not visible on mobile.
970 x 90 Banner $600 Top of each page. Not visible on mobile.
“THE CONVEYOR” WEEKLY E-NEWSLETTER Full Banner (728x90) $500 net for one month (4 emails)
THE CONVEYOR weekly e-newsletter is sent to an email list of potato growers and industry insiders. This is an inexpensive and ef-fective way to get your message out on short notice.
E-BLAST SPECS E-blast specifications: Our system serves an HTML-based email message. All images and other supporting files must be called from other sources provided by the advertiser. We recommend the dimensions of the HTML design not exceed 680x907. Emails are best designed at around 600px wide. You can use any HTML tags and use inline CSS styles.No Java Scripts or Ajax. We request all images have alternate text to help pass spam filters.
-NO DIVS, it needs to be in tables. There can be nested tables. No floats, no inline blocks, etc. It all has to be in tables.
-No linking outside stylesheets. No special font files. Anything linked elsewhere (except for images) won't work.
-It's best NOT to use HTML converters or make things in programs like Word, since Word and similar programs insert a lot of junk HTML that, at best, bloats the memory size of your email, and, at worst, won't make your email template work at all in email systems.
-No CSS styles declared in the head; Gmail and Hotmail strips them out. If you have things in the head they need to be repeated inline in the HTML, too.
Harris Publishing will add our disclaimer to the top and bottom of your email. You can supply your HTML email in a Notepad file or HTML document file.
Acceptable files for banner ads: JPG, PNG, GIFMax banner ad file size 150 KB
Trim Size ................................................................................................................ 8 x 10.75Full Page ............................................................................................................. 7.0625 x 10Full Bleed Size ......................................................................................................... 8.25 x 112/3 Page Vertical .................................................................................................. 4.667 x 101/2 Page Horizontal ......................................................................................... 7.083 x 4.8331/2 Page Vertical ............................................................................................. 4.667 x 7.3331/3 Page Rectangular ....................................................................................... 4.667 x 4.8331/3 Page Horizontal ......................................................................................... 7.083 x 3.1671/3 Page Vertical .................................................................................................... 2.25 x 101/6 Page Horizontal ......................................................................................... 4.667 x 2.3331/6 Page Vertical ............................................................................................... 2.25 x 4.8331/12 Page ........................................................................................................ 2.25 x 2.333Two-Page Spread ................................................................................................ 15.125 x 10Spread Bleed Size ................................................................................................16.25” x 11
Complete ad specs: potatogrower.com/media
Serving the National Potato IndustrySince 1972 • 2021 Rate Card #49
AD SPECIFICATIONS
Jason Harris, Publisher(208) [email protected]
Tyrell Marchant, Editor(208) [email protected]
Additional savingsAdditional 15% off the discounted rate when you furnish a completed ad
Combine print and digital ads for even greater savings: Contact your sales rep
Direct mail, polybags, belly bands, inserts, brochures, etc. All available and limited only by your imagination.Contact your sales rep
PRINT ADVERTISING
For print email high-res pdf files to:Rob Erickson, Advertising Director • (208) 542-2218 • [email protected]
Kevin Malcom, Account Executive • (208) 542-2237 • [email protected]
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Trim Size .........................................................................8 x 10.75
Full Page ......................................................................7.0625 x 10
Full Bleed Size ..................................................................8.25 x 11
2/3 Page Vertical ...........................................................4.667 x 10
2/3 Page Horizontal ..................................................7.083 x 6.667
1/2 Page Vertical ......................................................4.667 x 7.333
1/2 Page Horizontal ..................................................7.083 x 4.833
1/3 Page Vertical .............................................................2.25 x 10
1/3 Page Horizontal ..................................................7.083 x 3.167
1/3 Page Square ......................................................4.667 x 4.833
1/6 Page Horizontal ..................................................4.667 x 2.333
1/6 Page Vertical ........................................................2.25 x 4.833
1/12 Page .................................................................2.25 x 2.333
Two-Page Spread .........................................................15.125 x 10
Spread Bleed Size ........................................................ 16.25” x 11
Complete ad specs: potatogrower.com/media
Four Color 1x 3x 6x 9x 12x
Full Page ............................$5,178 $5,025 $4,868 $4,713 $4,401
2/3 Page Vertical ...............4,098 3,975 3,852 3,729 3,483
2/3 Page Horizontal ............3,707 3,597 3,486 3,374 3,152
1/2 Page Vertical ...............3,249 3,153 3,055 2,957 2,762
1/2 Page Horizontal ...........2,895 2,809 2,722 2,635 2,462
1/3 Page Vertical ...............2,235 2,169 2,102 2,034 1,900
1/3 Page Horizontal ...........2,132 2,069 2,005 1,941 1,813
1/3 Page Square ................2,031 1,970 1,909 1,849 1,727
1/6 Page Horizontal ............1,748 1,696 1,644 1,591 1,486
1/6 Page Vertical ................1,748 1,696 1,644 1,591 1,486
1/12 Page ..........................727 706 684 662 618
2nd or 3rd Cover .................5,439 5,286 5,129 4,974 4,662
Back Cover .........................5,697 5,544 5,387 5,232 4,920
Spread ...............................10,357 10,046 9,736 9,425 8,804
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