GrowCo New Orleans
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Transcript of GrowCo New Orleans
Why It Pays to be Likeable: 7 Simple Social Media
Concepts To Drive Results
@DaveKerpen, CEO, @LikeableLocal
Author of 2 @LikeableBook’s [email protected]
Slideshare.com/davekerpen
#GROWCO
Social Media Realities
• Social Media is not free.
• Social Media will not bring you instant results.
• Social Media cannot make up
for a bad product or service.
#GROWCO
Listening.
Storytelling.
Advertising. Value. Gratefulness.
Authenticity.
#GROWCO
Responsiveness.
(Better).
7 Simple Social Media Concepts To Drive Results
Listen First And Never Stop Listening.
“When people talk, listen completely. Most people never
listen.” - Ernest Hemingway
#GROWCO
Respond. “Life is ten percent what happens to
you and ninety percent how you respond to it.”
- Charles Swindoll
#GROWCO
(To Everyone).
Tell, Don’t Sell. “Storytelling is the most powerful
way to put ideas into the world today.”
- Robert McAfee Brown
#GROWCO
How To Find Your Story
• Your humble beginnings
• Customers who have overcome obstacles
• Employee challenges
• Inside the lives of leadership
• Community & charity partnerships
#GROWCO
Use Social And Online Tools To Tell Your Story
• Website • Social networks • Online video • Pictures • Webinars • Ebooks &
Whitepapers • Tweets
“For sale: Baby shoes. Never worn.” - Hemingway
#GROWCO
Authenticity: Just Be You. “I had no idea that being your
authentic self could make me as rich as I’ve become. If I had, I’d
have done it a lot earlier.” – Oprah Winfrey
#GROWCO
(Better). “Many a small thing has been
made large by the right kind of advertising.”
– Mark Twain
#GROWCO
Advertise.
Give Away Value. “Strive not to be a man of
success, but rather to be a man of value.”
- Albert Einstein
#GROWCO
Be Grateful. “I would maintain that thanks
are the highest form of thought, and that gratitude is
happiness doubled by wonder.” - G.K. Chesterton
#GROWCO
Those who received handwritten thank you notes were 38% more likely to donate again!
#GROWCO
The Original Social Media: Donor’s Choose, R.O.I. of Gratitude
Thank You! Feedback/Grand Prize
@DaveKerpen FB.com/LikeableMedia FB.com/LikeableLocal
@LikeableMedia @LikeableLocal [email protected]
LinkedIn.com/in/DaveKerpen
#GROWCO
Surprise Gratitude Activity