Baidu Indonesia’s Internet Economic and Ecosystem Development Program: ‘Grow Local, Go Global!’
Grow your internet department
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Transcript of Grow your internet department
How to Grow Your Internet Department
- The Power of “Synergy”- The Value of an Internet Sales 20 Group- The Reality of a 20 Group Composite- The “4P” Philosophy- The Tactical Strategy- Point of Diminishing Return…- How to Conquest (CRUSH) Your Competition with Surgical Precision & Veracity
Syn-er-gy (noun)
Synergy is defined as:
Two or more agents that come together are greater than their individual effect
Interdependence, a Better Way, a Higher Way
Benchmark Composite
The 4P Philosophy
An Internet Department is made or broken,maximized or underutilized in 4 key areas
The 4 P’s
PRODUCTS
PEOPLE
PROCESS
PROMOTIONS
An Internet Department is made or broken,maximized or underutilized in 4 key areas
Products (Resources)
• CRM / ILM• Website • Call Monitoring Tool • Inventory Pricing Tool• Telephones, cell phones, head sets• Templates, Scripts, Word Tracks,
Objections / Rebuttals • Hardware
• Computers, Ipads, Laptops etc…• Video Production Equipment• Video / Digital Cameras
People• Assessments of current Staff• Profiling, Recruiting, Screening
Interviewing, Hiring• Job Descriptions • Pay Plans:
Salary, Commissions, Bonuses, Incentives etc…
• Schedules • Goal Planning, Projecting, Forecasting• Training, Training, Training• Personnel Development• Motivation, Inspiration, Leadership • Tracking / Accountability • Coaching, Mentoring • Support
Process
• Outbound / Inbound Phone Call Process• Outbound / Inbound Email Process • Follow up Process • Engagement Process • How To PROPERLY Qualify a Prospect &
Identify wants, wishes, expectations• *** How to EXCEED expectations with a Value
Package Proposition (Why Buy From Us)• Objections / Rebuttals• How to Handle
PRICE, Availability, Credit, No Phone #, “Email ONLY”, Difficult People etc… How to Handle ALL “What Ifs”
• Reviews / Testimonials • Tracking, Reporting, • ** Management is a whole other Power Point
Promotions• How to DOMINATE “Googleopoly”• Onsite / Off Sites SEO • Video Search Engine Optimization• Video Pre-Roll• Social Media & Social Search Engine Optimization • Reputation Management & Reputation
Optimization • Focus Sites / Micro Sites • Pay Per Click (SEM) • Retargeting • Cross Promotional Marketing • OEM Leads • 3rd Party Leads• Online Classifieds • EZ Referrals
TACTICAL STRATEGY
How to DOMINATE THE COMPETITION
Point of
diminishing
return
ExpAND Your pma or
start to conquest
Thank You
Sean V. Bradley