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GROW YOUR BUSINESS WITH US!

Table of Contents

▪ Where We’re Located Pg. 3

▪ Our Stations Pgs. 4-23

▪ Our Jocks Pg. 24

▪ Why We’re Awesome Pgs. 25-31

▪ The Power of Radio Pgs. 32-35

▪ Our Digital Products Pgs. 36-38

▪ Our Sales Team Pgs. 39-41

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Jonesboro Radio Group314 Union St.

Jonesboro, AR 72401

(870) 933-8800

President and General Manager:Trey Stafford

General Sales Manager and Station Manager:

Christie Matthews

COVERAGE MAP

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50,000 Watts

100.5 The Eagle

25,000 Watts

104.9 The Fox and Mix 106.3

Metro Stations

Hot 107.5, ESPN 92.7,

and 98.5 The Outlaw

104.9 The Fox

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Call letters: KDXY-FM/HD

Branding: 104.9 The Fox

Dial Position: 104.9 FM and 104.9 HD-1

Tagline: This is FOX Country!

Format: Country

Website: www.thefox1049.com

Primary Focus: Adults 25-54

Core Artists: Carrie Underwood, Chris Stapleton, Luke Bryan, Jason Aldean, Thomas Rhett

104.9 The Fox

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Stafford and Frigo in the Morning with Trey Stafford and Jim Frigo5 a.m. to 10 a.m.

Fox at Work with Christie Matthews10 a.m. to 2 p.m.

Afternoon Drive with Rob West2 p.m. to 7 p.m.

Fox Country Nights7 p.m. to Midnight

CMT After Midnight with Cody Allen and CrewMidnight to 5 a.m.

Country Countdown with Lon HeltonSundays, 7 a.m. to 10 a.m.

Demos for 104.9 The Fox

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Source: Google Analytics; KDXY-FM – The Fox 104.9; Audience Demographics Overview & Audience Interests; Apr 1, 2018 - Mar 31,2019

Note: Data on graphics are rounded.

10%

25%23%

20%

15%

6%

18-24 25-34 35-44 45-54 55-64 65+

Age

38%

63%

Gender

Male Female

Interests:

Pets, Cooking, Television, Fast Food, Family-Focused Lifestyles & Hobbies, Bargains

Hunting, Value Shopping, Mobile Enthusiasts, Entertainment News, Social Media.

In-Market For:

Hotels & Accommodations, Home Décor, Employment, Used Vehicles, Residential

Properties for Sale, Women’s Apparel, Pre-Owned Homes for Sale, home & Garden

Services, Home Furnishings, Home Improvement.

Demos for 104.9 The Fox

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Source: Facebook Business Manager; People Connected to 104.9 The Fox; A18+; Apr 1, 2019

Note: Likely details on people based on self-reported data on Facebook

Secondary Note: Measurements only available for 104.9 The Fox

3%

7%

8%

8%

8%

12%

20%

23%

29%

33%

Legal Services

Farming, Fishing, and Forestry

Community and Social Services

Construction and Extraction

Installation and Repair

Transportation and Moving

Production

Healthcare and Medical Services

Sales

Administrative Services

Job Titles

20%13%

5%

62%

Single In aRelationship

Engaged Married

Relationship Status

33%

61%

5%

High School College Grad School

Education Level

100.5 The Eagle

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Call letters: KEGI-FM

Branding: 100.5 The Eagle Rocks

Dial Position: 100.5 FM

Format: Rock

Website: eagle1005.com

Primary Focus: Men 25-54

Core Artists: AC/DC, Led Zeppelin, Bob Seger, Fleetwood Mac, Pink Floyd

100.5 The Eagle

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The Bob and Tom Show5 a.m. to 9 a.m.

Middays with Mitch Mahan9 a.m. to 2 p.m.

Afternoon Drive with Phil Jamison2 p.m. to 7 p.m.

Nights with Leisa Rae7 p.m. to Midnight

Time WarpSundays, 6 a.m. to 10 a.m. and 6p.m. to 10 p.m.

Demos for 100.5 The Eagle

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Source: Google Analytics; KEGI-FM – 100.5 The Eagle; Audience Demographics Overview & Audience Interests; Apr 1, 2018 - Mar 31,2019

Note: Data on graphics are rounded.

6%

22%24% 24%

18%

7%

18-24 25-34 35-44 45-54 55-64 65+

Age

54%46%

Gender

Male Female

Interests:

Pets, Fast Food, Quick Cooking, Television, DIY Projects, Mobile Devices, Value Shopping,

Family-Focused Lifestyles & Hobbies, Sports, Outdoors

In-Market For:

Used Vehicles, Employment, Home Décor, Web Design & Development, Hotels &

Accommodations, Home & Garden Services, Residential Properties for Sale, Home

Improvement, Dating Services

Mix 106.3

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Call letters: KJBX-FM/HD

Branding: Mix 106.3

Dial Position: 106.3 FM and 106.3 HD-1

Tagline: The Adult Hit Music Station

Format: Hot Adult Contemporary (Hot AC)

Website: themix1063.com

Primary Focus: Women 25-54

Core Artists: Maroon 5, Kelly Clarkson, Ariana Grande, Panic! At The Disco, Pink

Mix 106.3

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Mix in the Morning with Brett Hall5 a.m. to 10 a.m.

Mix at Work with Phil Jamison10 a.m. to 3 p.m.

Mix in the Afternoon with Mitch Mahan

3 p.m. to 8 p.m.

Region 8 News at 6 p.m.6 p.m. to 6:30 p.m.KAIT

Dr. Laura Berman

8 p.m. to Midnight

Demos for Mix 106.3

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Source: Google Analytics; KJBX-FM – Mix 106.3; Audience Demographics Overview & Audience Interests; Apr 1, 2018 - Mar 31,2019

Note: Data on graphics are rounded.

11%

28%

22%20%

14%

5%

18-24 25-34 35-44 45-54 55-64 65+

Age

32%

68%

Gender

Male Female

Interests:

Pets, Fast Food, Television, Quick Cooking, Family-Focused Lifestyles & Hobbies, Social

Media, Bargain Hunting, Mobile Devices, Value Shopping, Entertainment News

In-Market For:

Home Décor, Employment, Hotels & Accommodations, Used Vehicles, Residential

Properties for Sale, Women’s Apparel, Home & Garden Services, Home Improvement,

Home Furnishings, Dating Services

Hot 107.5

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Call letters: KDXY-HD2/FM, K298AV

Branding: Hot 107.5

Dial Position: 104.9 HD2 / 107.5 FM

Tagline: Hot 107.5 – The PARTY Station!

Format: Contemporary Hits Radio (CHR)

Website: hot1075.com

Primary Focus: Teens 12-17 and Adults 18-34, especially ASU Students

Core Artists: Post Malone, Cardi B, Drake, Chris Brown, Bad Bunny, Lil Baby

Hot 107.5

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Midday and Afternoon with DJ Ice Tre

Noon to 6 p.m.

Nights with Mary6 p.m. to Midnight

Overnights with Brady DowlerMidnight to 6 a.m.

Demos for Hot 107.5

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Source: Google Analytics; HDXY-HD2 – Hot 107.5; Audience Demographics Overview & Audience Interests; Apr 1, 2018 - Mar 31,2019

Note: Data on graphics are rounded.

18%

33%

21%

14%

9%

5%

18-24 25-34 35-44 45-54 55-64 65+

Age

53%47%

Gender

Male Female

Interests:

Fast Food, Movies, Pets, Music, Television, Value Shopping, Sports, Mobile Devices, Quick

Cooking, Entertainment News

In-Market For:

Employment, Used Vehicles, Hotels & Accommodations, Home Décor, Concert & Music

Festival Tickets, Residential Properties for Sale, Mobile Devices, Career Consulting

Services, Post-Secondary Education

EZ 92.7

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Call letters: KDXY-HD3/FM, K224DW

Branding: EZ 92.7

Dial Position: 104.9 HD3 / 92.7 FM

Format: Soft AC

Website: EZ927.com

Primary Focus: Women 35-64

Core Artists: Elton John, Billy Joel, Madonna, Whitney Houston, Hall & Oates, Michael Jackson, Phil Collins, Air Supply, Fleetwood Mac, Bee Gees, Chicago, and Lionel Richie

EZ 92.7

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Mornings - 6 a.m. to 10 a.m.

Middays - 10 a.m. to 3 p.m.

Afternoon Drive - 3 p.m. to 7 p.m.

Nights - 7 p.m. to Midnight

Overnight - Midnight to 6 a.m.

98.5 The Outlaw

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Call letters: KJBX-HD2/FM, K253BQ

Branding: 98.5 The Outlaw

Dial Position: 106.3 HD2 / 98.5 FM

Tagline: Legends and Young Guns

Format: Classic Country

Website: 985theoutlaw.com

Primary Focus: Mature adults leading an active lifestyle.

Core Artists: Johnny Cash, Waylon Jennings, Merle Haggard, Alabama, Hank Williams Jr.

98.5 The Outlaw

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Mornings - 6 a.m. to 10 a.m.

Middays - 10 a.m. to 3 p.m.

Afternoon Drive - 3 p.m. to 7 p.m.

Nights - 7 p.m. to Midnight

Overnight - Midnight to 6 a.m.

Demos for 98.5 The Outlaw

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Source: Google Analytics; KJBX-HD2 – 98.5 The Outlaw; Audience Demographics Overview & Audience Interests; Apr 1, 2018 - Mar 31,2019

Note: Data on graphics are rounded.

13%

23%26% 26%

12%

18-24 25-34 35-44 45-54 55-64

Age

57%44%

Gender

Male Female

Interests:

Fast Food, Entertainment News, Quick Cooking, Pets, Television, Sports, Mobile Devices,

Business, Value Shopping, Music

In-Market For:

Used Vehicles, Employment, Hotels & Accommodations, Concert & Music Festival Tickets,

Home Décor, Advertising & Marketing Services, Residential Properties for Sale, Business &

Productivity Software, Investment Services.

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TREY STAFFORDPresident / General ManagerMornings on 104.9 The Fox

With 46 years of radio experience under his belt, Trey has been bringing smiles to the surrounding area each morning with co-host Jim Frigo on The

Fox.

JIM FRIGOOn-Air Personality

Mornings on 104.9 The FoxJim began his career 40 years ago

in Los Angeles and is now co-hosting Fox in the Morning with

20-year teammate Trey Stafford.

CHRISTIE MATTHEWSStation Manager / General Sales

ManagerMiddays on 104.9 The Fox

Christie has been entertaining Arkansans for the past 28 years

and is heavily involved in charities serving women and

children.

ROB WESTOn-Air Personality / Operations

ManagerAfternoons on 104.9 The Fox

Rob came to us with 21 years of experience in broadcast. He has

quickly taken on a leadership role and currently manages branding for our 104.9 The Fox, Mix 106.3 and

98.5 The Outlaw.

PHIL JAMISONOn-Air Personality / Production Asst.Middays on Mix 106.3| Afternoons on

100.5 The EaglePhil has been on the air for 35

years since his first part-time job in high school. The classic rock lover is cherished here for his creativity

and quick-wit.

RYAN “DJ ICE TRE” BEAVERS

On-Air PersonalityEvenings on Hot 107.5

Ryan has been with us for 8 years on Hot 107.5. In his spare

time, he DJs events and is involved with City Youth Ministries and Red Cross.

LEISA RAEOn-Air Personality / Traffic

CoordinatorEvenings on The Eagle

Leisa brings 18 years of experience to the table. This rocker loves all things guitars and shares a history lesson on the art form on air each night.

MARY CONROYOn-Air Personality

Midday on Hot 107.5Mary Conroy is an ASU student,

active in student government and greek life. Mary’s bubbly

personality is a hit with listeners.

BRETT HALLOn-Air Personality

Afternoons on Mix 106.3Brett is a veteran DJ at Jonesboro

Radio Group. Currently on Mix, Brett also owns a local business

and is a realtor.

BRADY DOWLEROn-Air Personality

Overnights on Hot 107.5|Play-by-Play Commentator on ESPN

Jonesboro 92.7Somewhat of a smart-aleck,

Brady is an avid fan of sports and movies. He is the newest

member of our team.

Mitch MahanOn-Air Personality

Middays on 100.5 The EagleMitch is a programmer with many

years of experience in the Jonesboro market. He is the

newest member of our on-air staff and we are happy to welcome him

to the family.

Our

Bel

oved

Jock

s

We’re kind of a big deal

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Jonesboro Radio Group delivers the best campaigns and reach in the area from traditional radio to large-scale events and digital advertising.

Source: Facebook Business Manager; 4/1/2019

45,000

30,000

Facebook likes for the two topCountry stations in the market

CompetitorUs

In 2018, we gave away TONS of prizes, including the following:

• A $6,000 massage chair• An Estate Mattress Set• An in-ground swimming pool• A NASCAR Talladega Trip• $9,000 in free furniture• Another $5,000 in outdoors furniture• A Smokin’ Hot grill package• Duck gun hunting packages• A Premium Spa Package• A full Christmas light decoration package• A Hyundai Elantra• A $50,000 Chevy Truck

…and that’s only scratching the surface!

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We go big on contests

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18,539Unique Participants

317,697Votes

5,517Nominations

Source: Second Street; Best of NEA 2019 Data

We go big online, too

Our Best of NEA Contest is a city-wide ballot with nominations beginning in January and voting beginning in late February. We offer advertising to anyone in the area, complete with a logo, business contact information, and links to both your website and your social media pages on the voting ballot and the winners’ page.

We go big online, too

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Source: Second Street; Best of NEA 2019 Data

New Emails Harvested

104.9 The Fox 8,537

100.5 The Eagle 7,647

Mix 106.3 7,326

Hot 107.5 7,182

98.5 The Outlaw 6,808

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78

Gender

Male Female

731

2,686

4,005 4,175

3,529

2,313

1,370

13-18 19-24 25-32 33-42 43-52 53-62 63-119

Age

Most popular locations of those participating:

72401

4,144 People

(Jonesboro)

72472

507 People(Trumann)

72450

2,883 People(Paragould)

72417

488 People(Brookland)

72404

2,705 People(Jonesboro)

72416

477 People(Bono)

72472

507 People(Trumann)

72476

400 People(Walnut Ridge)

72417

488 People(Brookland)

72432

352 People(Harrisburg)

We like BIG events

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The past year, we either hosted or helped promote the following events:

• The Donnie Baker Valentimes Comedy Show, featuring The Pork Pistols and Josh Arnold

• Live Entertainment at the NEA District Fair

• The Fox Youth Talent Contest

• Freedom Fest – The fireworks show to outshine all others

• World’s Largest Yard Sale

• Mark Patrick Hypnosis Seminars

• The Chevy Super 10 Giveaway

• Fox Country Christmas

• $374,556.43 raised for Make-A-Wish Midsouth during the Have-A-Heart Wish-A-Thon on Fri., Feb. 15, 2019.

• 33,320 school supply items and over $6,200 raised for United Way’s Stuff the Bus event, hosted by Jonesboro Radio Group, KAIT, the United Way, and Crowley’s Ridge Development Council

• Approximately 189,789 meals were collected during the Fill the Food Bank Food Drive.

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We have a big heart

We have the market’s most recognizable personalities

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Stafford and Frigo

30+ year market veterans, 21 years as thetop morning show in the

market

PhilJamison

20+ year market veteran

LeisaRae

15+ year market veteran

Christie Matthews

25+ year market veteran

Radio reaches more than any other medium

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240.0 226.3203.3

165.5 156.9 154.5

106.682.3 69.8 57.0

Source: Nielsen Total Audience Report, Q3 2016 –(000) Monthly

Radio continues to dominate in the car

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70

13 103 1 1 1 1 1 1 1 1

Source: Edison Research, “Share of Ear,” Q4 2015-Q1 2016, Q2-Q3 2016. Persons 18+, in-car

Share of Audio Time Spent

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Source: Nielsen, State of the Media, Audio Today, June 2017

52%

6%3%

AM/FM Radio Pandora Spotify

Radio is 9X

bigger than Pandora

Radio is 18X

bigger than Spotify

“92 million people in the US ages

25-54 connect with local Radio on a

daily basis — more than twice the

number who visit Facebook or use

Google Search.

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Sources: Arbitron(Nielsen Audio)/comScore/Edison Research/gfK MRI/Jacobs Media/Sequent Partners/Triton Digital/USA Touchpoints/USC Annenberg School/PSA Study

Sponsor a Digital Giveaway

BUILD YOUR E-MAIL DATABASE

Our contests can include pre-checked, e-mail opt-in in buttons so participants can let you know they want more details about your business.

GATHER AUDIENCE DATA

We will share metrics from each contest you sponsor. You also have the ability to ask market-related questions while participants are registering.

GET EYES ON YOUR BRAND

We combine social media campaigns, digital advertising, and traditional radio marketing to give your branding high visibility and interaction with your future clients.

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Use Our Text and Email Services

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Text Club Numbers Email Database

104.9 The Fox 9,030 31,760

100.5 The Eagle 2,443 10,066

Mix 106.3 2,236 9,472

Hot 107.5 628 7,411

98.5 The Outlaw N/A 6,332

Source: Marketron Digital Insights; Past 30 Days; 4/1/2019

Jonesboro Radio Group offers multiple options for using our texting and e-mail

databases. Through text, we can create your own texting club, send a blast to our

database, or set up a code word contest. With emails, we can send out a blast to

our database, manage your club, or even send out targeted emails to people in

specific categories to help you reach your exact audience.

Use Our Digital Services

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We offer top-of-line digital service to help your company reach its audience in a variety of ways. Each campaign is catered specifically to your business’s needs.

““Jonesboro Radio Group has done wonderful

things for our business… They’ve helped us

establish our name as THE furniture dealer in

Northeast Arkansas.”

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– Rodney McLaughlin, Home Place Furniture

““Over the years, while partnering with the Jonesboro

Radio Group, it has been amazing to see the exposure we

receive in the community… It’s one thing to have a

commercial on the radio, but the one-on-one attention

between Pam, the staff at the radio station, and RNR

makes doing business such a pleasure.”

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– Shawnya Kelly, RNR Tire Express

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Christie Matthews, CRSM

General Sales ManagerStation Manager

christie@jradiogroup.comO: (870) 933-8800 x124

C: (870) 761-5399F: (870) 932-2445

Amy GesweinDigital Goddess

ageswein@jradiogroup.comO: (870) 933-8800 x144

C: (870) 565-3733F: (870) 932-2445

Tim SmithSenior Account Executive

tsmith@jradiogroup.comO: (870) 933-8800 x123

C: (870) 476-0233F: (870) 932-2445

Pam VirginNTR Director / Account Executive

pvirgin@jradiogroup.comO: (870) 933-8800 x143

C: (870) 931-8633F: (870) 932-2445

Mike DickersonAccount Executive

mdickerson@jradiogroup.comO: (870) 933-8800 x136

C: (870) 476-1907F: (870) 932-2445

Elizabeth “Liz” DavisAccount Executive

edavis@jradiogroup.comO: (870) 933-8800 x139

C: (870) 816-5212F: (870) 932-2445

Kellie AshlockAccount Executive

kashlock@jradiogroup.comO: (870) 933-8800 x111

C: (870) 919-3438F: (870) 932-2445

Our Awesome, Award-Winning Sales Team