Grow trees

www.grow-trees.com 1


Facts about treesTrees filter our air and

keep it fresh by absorbing carbon

dioxide and producing oxygen

Trees offer protection from the downward fall of rain, sleet and

hail as well as reduce storm run-off and the possibility of flooding

Trees provide food, shade and

shelter to humans and

wildlife

Three-quarters of the world's people rely on

wood as their main source of energy

Trees are carbon sinks, accumulating carbon as they grow and acting as

stable carbon stores upon maturity

Trees improve water quality by slowing and filtering rain

water as well as protect aquifers and watersheds

Deforestation is contributing almost 20% to the overall greenhouse gas emissions in the atmosphere, more than the world’s vehicles and aircrafts combined


Why trees ??? Offset the continuous increase in carbon emissions

Clean energy solutions like solar lanterns or windmills first increase carbon emissions and then contribute to a solution; each tree absorbs about 20 Kg of carbon dioxide per year and contributes to the solution immediately

With a life of over 40 years, a tree provides benefits to current and future generations of living creatures and beautify surroundings

Tree planting creates low-skilled jobs

Governments are becoming more serious about afforestation initiatives For example: In a bid to increase the forest cover, a Parliamentary Panel in India has

recently suggested that government makes it mandatory for corporates to spend 50% of their CSR (corporate social responsibility) funds towards afforestation initiatives under the guidance of Environment Ministry*

* Source: Hindu Business Line, May 05, 2010.

An area of rainforest the size of a football field is being destroyed each second


About Grow-Trees.com• Grow-Trees.com is a web-enabled social business that offers the service of planting

trees on government and community lands. The trees will be planted by our planting partners, and their activity will be audited by independent auditors.

• Grow-Trees.com is an Official Partner of the United Nations Environment Program’s (UNEP) Billion-Tree Campaign.

• Users of www.Grow-Trees.com can choose a specific location or ecological purpose they wish to support, and send a personalized electronic greeting to the person honored or obtain an e-certificate for reducing carbon emissions. Users can:

– Greet someone for birthday, anniversary, and any special occasion;

– Offset carbon emissions from daily activities; and

– Gift flowers, fruit, fodder and fuel to communities and living creatures.

Net forest loss per day is 20,000 hectares, an area twice the size of Paris


How we work• Customers pay Rs. 50 (about $1) per tree to Grow-Trees

• Grow-Trees coordinates with its planting partners to plant a tree for every order received from the customers on government and community lands

– The planting partners activity will be audited by independent auditors

• Corporates can choose to dedicate trees to customers, employees, stake-holders etc – On milestones, birthdays, corporate anniversaries, memorials, achievements etc.

• Custom e-certificates are sent out to the person to whom the tree has been dedicated for no additional fee

More than 1.8 million hectares of dry deciduous forest disappear every year, 40% of which is lost in the Sudan, Paraguay, Brazil and India


Our projectsThis project will

plant 66,000 trees on 177 hectares in Jhadol, Kotra and

Girwa regions of Udaipur District in

Rajasthan

This project involves planting 50,000 trees in the periphery of Satkosia Gorge Wildlife Sanctuary in Orissa

The Sanctuary covers an area of 530.01 sq. km The sanctuary has about 38 mammals (including 11 tigers, 19 leopards and 155 elephants), 126 birds, 28 reptiles, 4 amphibians (including the endangered Gharial) and 183 species of fish. About 400 species of plants have been recorded in the Sanctuary out of which 126 are trees, 98 shrubs, 125 herbs and 51 climbers. The Sanctuary has 35 villages in the core area, 80 villages in the buffer zone and 105 villages in the periphery.

Tropical forests cover 23% of the Earth's land surface, but they are disappearing at a rate of 4.6 million hectares a year. Asia leads losses with 2.2 million hectares a year, Latin America and the Caribbean together lose 1.9 million and Africa loses 470,000 hectares of rain forest every year


Our projectsThis project involves planting 50,000 trees in the periphery Kanha National Park in Madhya Pradesh

Kanha National Park is one of the India’s finest tiger reserves. Kanha also shelters one of the largest populations of tigers in the country (131 tigers as on June 2006). Some of the other larger animal species found in the park are sloth bears (111 as of 2000), leopards (80 as in 2000), wild dogs (396 as in 2000), striped hyena, spotted dear, wild boars, jungle cats, jackals and a variety of monkeys.

This project involves

planting 50,000 trees in the

periphery of Kumbhalgarh

Sactuary in Rajasthan

About 6.1 million hectares of moist deciduous forest disappear every year, of which the largest regional share is in Latin America and the Caribbean, with 3.2 million hectares lost


Our projectsThis is a 13,500 tree

project at Kotra village in the

Panchmahal district of Gujarat

This project, which successfully planted 29,990 saplings over an area of 100 hectares was co-funded by Grow-Trees in partnership with FES. This project positively impacts the lives of 3500 villagers in the villages of Tegra, Karech, Thadi Beri and Dhimdi in the Udaipur district of Rajasthan

Annual losses of very dry forest total some 341,000 hectares. The Sudan loses 81,000 hectares of this type of forest every year, followed closely by Botswana, with 58,000 hectares


Corporate Social Responsibility

38% of respondents plan to spend the same or more on products or services from socially responsible companies

75% of those who have read about a company’s social responsibility agenda on its website say it made them more likely to purchase products or services from the company in the future

Source: CSR Branding Survey 2010, Penn Schoen Berland LLC, London

More than 75% of consumers say that responsibility is important for each tested industry

55% of the customers are more likely to choose a product that supports a certain cause when choosing between otherwise similar products

Key inferences from a CSR Branding Survey 2010

• CSR is a key differentiator for products and brands

• Consumers willing to pay more for products with added social benefits

• Communications about social responsibility have significant impact on favorability and purchase intent

• Huge opportunity to create a goodwill about a corporate brand in the minds of consumers and society at large

Hills and mountains lose about 2.5 million hectares of forest annually, 640,000 of which are lost in Brazil, 370,000 in Mexico, and 150,000 hectares in Indonesia


In Ethiopia, between 100,000 and 200,000 hectares of forest are cut down every year. Still, at least 200 million people lack enough wood to cook their food properly

Benefits to businessesCustomer Acquisition

– Plant a tree in the name of every new customer

– Can be used as a welcome benefit for attracting new customers

Offset Carbon Emissions– Plant trees to offset carbon

emissions from business activities– Helps build an environmentally

responsible corporate image

Corporate Social Responsibility– Convey in corporate

communications to your constituents your company’s sense of social responsibility and positively influence existing & potential customers

Employee Engagement– Project a positive corporate

image to the employees through voluntary payroll contribution schemes

Cost Control– Encourage existing

customers to switch to electronic account statements from physical statements in exchange of a tree being planted for every accepting customer


Corporate collaboration options

Welcome

Honor

Celebrate corporate

events

Corporate Grove

Partner

Celebration of festivals like Diwali, Holi, Christmas, Annual Cultural Festival by planting trees

Commemorate corporate milestones like anniversaries, awards, performance achievement etc.

Honor employees on retirement, promotion or target achievement

Honor stockholders, franchisee, supply chain partners on long association

Welcome new customers on purchase of company product or service

Welcome new employees, distributors or franchisee

Encourage employees to plant trees in the grove with matching contributions from the company

Stockholders, franchisee and supply chain partners can also contribute to the grove

Join us as web partner by exchanging logo on mutual website to support the cause

Spread the awareness by creating campaigns using co-branding opportunities

Deforestation is contributing almost 20% to the overall greenhouse gas emissions in the atmosphere, more than the world’s vehicles and aircrafts combined


Benefits of collaborationE-certificate for every tree

– A customized e-certificate with corporate logo that can be sent out to customers, supply chain partners and other stakeholders

– This helps promote an environmentally conscious corporate image

– Targeted marketing promotions can be built using the authenticated e-certificates issued by Grow-Trees

Place on the ‘Wall-of-Honor’ • Every corporate collaborating

with us gets a permanent place on our website under the corporate sponsors section

• The Corporate logo will be seen by the millions of users worldwide who visit Grow-Trees.com

• Excellent promotional tool for projecting a CSR sensitive and environmentally conscious corporate brand to targeted users who value social responsibility

An area of rainforest the size of a football field is being destroyed each second


Reliability– Careful selection of planting partners through a stringent screening

process– Regular audits of all planting partners and projects– Planting partners make best efforts to ensure the survival of the tree

Efficiency– Various location options across India to plant trees– Single point of contact– User friendly and easily accessible website interface to place an order– Electronic gift certificates (can be printed and framed)

Credible International Recognition– Grow-Trees is an official campaign partner of the United Nations

Environment Program’s Billion Tree Campaign

3 reasons why Grow-Trees.com

Global annual deforestation for desert forest stands at an estimated 82,000 hectares, 60% of which is lost in Mexico and Pakistan


[email protected]

Pangea EcoNet Assets Pvt. Ltd.

3, Scheherazade, Justice Vyas Road, Colaba, Mumbai 400 005

Tel: +91-22-2288 1301 Email: [email protected]

Pradip Shah is the Founder of www.Grow-Trees.com.

Pradip Shah was also founding Managing Director of CRISIL - India's first Credit Rating company.

mailto:[email protected]

http://www.grow-trees.com/

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