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Rotary International 2021 International Assembly Seminar Trainer

Kathryn Fahy

GROW ROTARY

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11.6.20

WHY ARE YOU A MEMBER OF ROTARY?

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MY ROTARY STORY

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EXPERIENCEWhat experience “hooked” you?

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• 90% of perspective members say they have very positive impressions of Rotary, yet only 5% join a Rotary club

• 62% of perspective members are under 40 and 35% are women, but nearly 75% of current members are men over 50

• Half of members who leave Rotary do so less than 2 years after they join

PROBLEMStagnate growth for decades despite increasing interest in Rotary

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WHAT IS

ENGAGEMENT?

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IT’S OKAY TO TRY SOMETHING NEW!Use member feedback to try new formats in your club

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• Change meeting format

• Relax Attendance Expectations

• Reduce Meeting Frequency

• Offer alternate membership types

Rotary In-the-Workplace

Have meetings at members’

businesses

Conduct a Service project at a

Local Grant Recipients’ Location

Host Virtual Tours Online

Is there a business or organization

you’ve always wanted to see “behind

the scenes”

ALTERNATIVESFormat

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Rotary Club of Seaford, Australia

• Meets twice monthly• Rotates meeting location – Rotarian’s

home, restaurant, hotel, bookstore, or coffee shop.

• Speakers are the exception, not the rule• Main focus is service projects

FLEXIBLE CLUB FORMATS:

Rotary Satellite Club of Seoul

Young Leaders, South Korea

• Each month:- One formal lunch meeting- one community service event- one informal fellowship night to

engage new friends • “convertible membership program” for

attracting younger professionals aged 36-55- pays half the annual fee- attends meetings twice a month

Rotary eClub of Australian Nomads

• Online meetings• Niche member demographic - travelers

“giving travel a sense of purpose”• Various gatherings to lend hands to

rural Rotary club projects• Annual fellowship trip

Rotary “Ambassadors” Club,

Kansas, USA

• 20 member capacity• Meets twice monthly- online meetings

and Sunday cocktail hours• Quarterly home hosted Saturday night dinner• Partner membership• Paul Harris Society donors• 3 projects annually

The Rotary Club of Melbourne, Victoria,

Australia

Corporate membership

• attracted senior business leaders

• 17 members from six organization

• corporate committee meets quarterly to identify potential areas of cooperation and partnership

FLEXIBLE MEMBERSHIP TYPE:

Rotary Club of Thomasville, North Carolina,

USA

Young Professional (YP) associate membership• held a club membership assessment• interviewed prospective members • created a tiered pricing structure that

pays for the meals of YPs until age 40 (10 members max)

• has a YP board member

Rotary Club of Tucson, Arizona, USA

Family membership

• open to all immediate family members

• access to all club activities and committees

• a mentor assigned to the new member/family

The Rotary Club of Philadelphia,

Pennsylvania, USA

Different levels of membership• Full membership• “A la carte” membership: lower dues and

pay-as-you-go meals• Happy Hour Club

• once a month happy hour meeting

• once a month service project

Alternative meetings vs.

the creation of new clubs

THREE WAYS TO GROW

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WAYS TO GROW

1. Add members to

existing clubs

2. Retain members in

existing clubs

3. Start new clubs

WHAT IT TAKE

1. Takes a change in culture,

which means you have to

change people (this is hard)

2. Takes a change in culture,

which means you have to

change people (this can be hard)

3. Accept a culture (this is easier)

NOT POACHINGMyth Debunked

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Service brings in new

members & retains them!

86%of children volunteer when

they have parents and

siblings that also volunteer

*Nationalservice.gov

ROTARY RESOURCES

ROTARY.ORG/MEMBERSHIP

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ROTARY.ORG/MEMBERSHIP

ASSESMENT TOOLS

ROTARY.ORG/MEMBERSHIP

ENGAGE CURRENT MEMBERS

ROTARY.ORG/MEMBERSHIP

CONNECT WITH PROSPECTIVE MEMBERS

ROTARY.ORG/MEMBERSHIP

MAKE NEW MEMBERS FEEL WELCOME

ONLINE

ROTARY.ORG/MEMBERSHIP

DEVELOP YOUR CLUB

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QUESTIONS

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