Groupon advertised with Affinity
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TRANSACTIONS/MONTH WITH A 98% SALE CONFIRMATION RATE across all product/service categories. 41,000 OBJECTIVE Generate Sales on Groupon’s various country specific websites for 9 European countries, Brazil, and Australia. This required Affinity to run multiple, precisely targeted Pay-Per-Click (PPC) Ads across its global network of premium publishers. OUR APPROACH We ran a mix of Geo (Country-State-City Level), Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a CPA basis These campaigns were targeted at web users (across cities in 9 European countries, Brazil, and Australia) browsing or searching web content related to the various deals being offered by Groupon across the Affinity Publisher Network Traffic sources included Local Search, Domain Parking, and In-Text Campaigns were targeted to an extensive list of 100,000+ keywords related to the different deals being offered with an individual landing page for each keyword All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, Cities, etc.) were constantly optimized by Affinity’s dedicated Account Managers to enhance campaign performance and conversion rates BRAND RESULTS Groupon is the world’s leading daily-deals website. Groupon advertised with Affinity’s innovative Pay-Per-Click (PPC) Network to garner incremental sales. Affinity’s Innovative Pay-Per-Click (PPC) Network delivered CASE STUDY affinity.com Follow us on
Transcript of Groupon advertised with Affinity
TRANSACTIONS/MONTH WITH A 98% SALE CONFIRMATION RATE across all product/service categories.
41,000
OBJECTIVE
Generate Sales on Groupon’s various country specific websites for 9 European countries, Brazil, and Australia.
This required Affinity to run multiple, precisely targeted Pay-Per-Click (PPC) Ads across its global network of premium publishers.
OUR APPROACH
We ran a mix of Geo (Country-State-City Level), Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a CPA basis
These campaigns were targeted at web users (across cities in 9 European countries, Brazil, and Australia) browsing or searching web content related to the various deals being offered by Groupon across the Affinity Publisher Network
Traffic sources included Local Search, Domain Parking, and In-Text
Campaigns were targeted to an extensive list of 100,000+ keywords related to the different deals being offered with an individual landing page for each keyword
All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, Cities, etc.) were constantly optimized by Affinity’s dedicated Account Managers to enhance campaign performance and conversion rates
BRAND
RESULTS
Groupon is the world’s leading daily-deals website. Groupon advertised with Affinity’s innovative Pay-Per-Click (PPC) Network to garner incremental sales.
Affinity’s Innovative Pay-Per-Click (PPC) Network delivered
C A S E S T U D Y affinity.com
Follow us on
