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Transcript of Group14 belly card
TEAM 14Mansi Tiwari
Shreyas KupekarRovin Vazirani
Salil Damle
Prachiti PhadkeSpoorthi Gunuganti
Aishwarya HarneShambhavi Kumar
• Leading loyalty program & marketing solution
• Helps businesses enhance digital connections
• Strengthens customer loyalty.
What’s the Loyalty Program Market like?• Highly Competitive Market
• Promiscuous customers
http://belly-marketing-emails.s3.amazonaws.com/GetBelly-Official.pdf
Is BellyCard Worth it? Bundling
1. Digital Loyalty Program
2. Auto-engage: Marketing Automation for SMBs
3. Belly Bites: Acquire New Customers
4. Merchant Success Manager: Customer service from BellyCard
5. Analytics on Usage Behavior: BI & Reporting
Something For EveryoneVersioning
Basic - $129Services:
• Digital Loyalty Program
• Automatic Customer Data Capture
• Mobile Discovery
• Actionable Data Analytics
• Merchant Mobile Application
Core - $159Services
• All services under Basic along with the following
• Campaigns via Email and mobile
• Auto-Engage
• Belly Supported Marketing
• Customer Email Upload
• Belly Bites
• Social Media Integration
Complete - $209Services
• All services under Core along with the following
• Prioritized Customer Support
• Premium iPad Stand
• Race To Acquire UsersUsed a freemium model to attract businesses
• Permanent SubsidiesCustomers permanently subsidized. Businesses are charged.
• ExclusivityPartnering with big brands.
Platform Mobilization
http://belly-marketing-emails.s3.amazonaws.com/GetBelly-Official.pdf
Same Side Effect for Customers
Same Side Effect for Business Owners
Cross-sideMore Users Attracts More Business Owners
Cross-sideMore Businesses Attract More Customers
The Strength of a NetworkNetwork Effects
Who can be in Belly’s belly?Platform Envelopment
• Emerging market
• Possibly in the future
Proposal for Winner take all• Cross side Network effects are high; more consumers attract more
businesses and vice versa.• Same side network effects high for consumers; neutral for businesses• Make Multihoming costs high for consumers.• Demand for differentiated features will be weak.
It’s a big bad world out thereCompetitors
Belly Fivestars The Loyalty BoxPlatforms supported iOS
AndroidiOSAndroid
Web basediOSAndroidWindows
Target Business type Small
MidsizeSmallMidsize
SmallMidsizeEnterprises
PricingFree Trial$129/month$159/month$209/month
Free TrialStand-alone- $40/location100+ stores- 12$/location
Free TrialLoyalty tool -$50Analytics Tool-$150
FeaturesCustom IpadsCustomer data AnalyticsEmail integrationSocial media marketing and campaigns
POS integrationA/B TestingCustomer SegmentationEmail IntegrationText Message Integration
Card independentCustom solutionsMarketing and Analytics insights
Who let the dog out?
Strengths Weaknesses
Opportunities Threats
• Digital Loyalty on Smartphones - Convenience • Largest Number of Users• Customized Reward System• Blue by Belly for large businesses
• Reward points are not proportional to purchase value
• Fewer businesses outside Chicago use Belly
• Increase in online shopping• Growing competition
• Gamification• Local businesses on the West Coast• Introduce mobile wallet in Belly’s app
Opportunities and Future Prospects• Local businesses on the West Coast
• Gamification is the future
• Introduce mobile wallet in Belly’s app
• Incremental customer rewards plans
• Communication through feedbacks and incentivized surveys
• Aspirational awards: Surprise and delight
• Shift customer spending to higher margin products.
Thank you!Questions?
Citationshttps://www.merchantmaverick.com/reviews/belly-review/Comparisons:https://www.merchantmaverick.com/fivestars-vs-belly/https://www.getapp.com/customer-management-software/a/fivestars/compare/belly-vs-antavo-vs-the-loyalty-box/Future scope:http://marketingland.com/8-reasons-loyalty-programs-imperative-marketers-1090772016's Best Gamification Platforms | TechnologyAdvicetechnologyadvice.comLoyalty Startup Belly Builds On Opportunities Of Apple Partnership, Launches New Marketing Suite | TechCrunchtechcrunch.comLoyalty a key tool to drive retailer app adoption, says Bellymarketingland.comAwards & Press - Bellywww.bellycard.comBusiness Customer Loyalty Program | Bellywww.bellycard.comBelly Customer Loyalty Program: Members Pagewww.bellycard.comHow the Belly Card Makes a Meal Out of Other Loyalty Programs - Techonomytechonomy.comwww.google.comSCVNGR’s New Mobile Payment Solution LevelUp Goes Device Agnostic With A Web App | TechCrunchtechcrunch.comCustomer Loyalty And Rewards Platform For Local Businesses Belly Raises $10M From Andreessen Horowitz | TechCrunchtechcrunch.comA comparison between Belly and RewardMe - by the stats - Yu-kai Chou: Gamification & Behavioral Designyukaichou.comFivestars Review 2016 - Merchant Maverickwww.merchantmaverick.com
https://growthhackers.com/growth-studies/belly
https://medium.com/evergreen-business-weekly/the-power-of-network-effects-why-they-make-such-valuable-companies-and-how-to-harness-them-5d3fbc3659f8#.djx80q8kn
https://www.quora.com/How-did-Belly-gain-initial-traction
https://growthhackers.com/growth-studies/belly
The Future of Loyalty Programswww.sweettoothrewards.comMarketing Automation For Small Business | Belly Auto-Engagewww.bellycard.comBusiness Customer Loyalty Program | Bellywww.bellycard.comBusiness Customer Loyalty Program | Bellywww.bellycard.comEmail Campaigns for Small Business | Campaigns from Bellywww.bellycard.comBites Customer Acquisition for Small Business | Belly Biteswww.bellycard.com