Group work (10 min.): How would you set prices if you managed the Toronto FC? Remember the...
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![Page 1: Group work (10 min.): How would you set prices if you managed the Toronto FC? Remember the Escalator! Price hikes threaten to push consumers off escalator.](https://reader035.fdocuments.in/reader035/viewer/2022072011/56649de85503460f94ae26d5/html5/thumbnails/1.jpg)
Group work (10 min.): How would you set prices if you managed the Toronto FC?
Remember the Escalator!
Price hikes threaten to push consumers off escalator
Emphasize other features of the product
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On Sponsorships in Sports
Define “Sponsorship” in Sport. What can be sponsored? Why sponsor? Why being sponsored? Why not?
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FIFA Fan Fest Sponsorship
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MasterCard sponsors the FIFA WC What in the organization’s marketing mix is
such a sponsorship engagement part of? What do you think are their strategic
objectives? Do you think a sporting event such as the
World Cup is a good context for achieving these strategic goals? Why/Why Not?
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FIFA
Calls its sponsors “Commercial Affiliates” Currently divides them into the following 3
categories: Official Partners (global marketing rights) Official Suppliers (rights in the host country only) Licensees
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Official Partners ONLY
Official partners of the 2006 FIFA World Cup™
www.adidas.com www.avaya.com www.budweiser.com www.coca-cola.com www.conti-online.com www.deutschetelekom.com www.emirates.com home.fujifilm.com www.gillette.com www.hyundai-motor.com www.mastercard.com www.mcdonalds.com www.philips.com www.toshiba.co.jp www.yahoo.com
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FIFA restructuring
2007-2014: includes the flagship FIFA World Cups in 2010 and 2014
Classifies prospective marketing partners into three categories: six FIFA Partners (broad range of FIFA activities such as
competitions, special events or development programs as well as exclusive marketing assets).
six to eight FIFA World Cup™ Sponsors (rights are limited to the FIFA World Cup™ on a global basis. They consist of the right to category exclusivity, brand association, select marketing assets and secondary media exposure).
four to six National Supporters (category exclusivity, association, local marketing programs and domestic media exposure).
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Discuss
How can you understand conceptually the reasoning for restructuring the sponsorship pillar around the English soccer team, Manchester United, the FIFA World Cup, and the FA cup?
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Discuss
Endorsements: Sub-category of Sponsorships
Beckham as endorser: Opportunities Threats