Group-Shopping Website Analysis
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Transcript of Group-Shopping Website Analysis
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BI First Experience The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.CONFIDENTIAL
Group-Shopping Website Analysis
Team Name: BIT
Member: ZENG Yingpei (team leader)
ZHANG Qiyuan CUI Xiaoning
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy (BIFE) BI First Experience
Group Shopping
• How group shopping works (Groupon’s pattern)
• Group shopping in china
– Fast growing & keen competition
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy (BIFE) BI First Experience
Our Project
• Analyze group shopping websites– Lashou,– and other 11 websites
– Total revenue >¥ 300,000,000– Grouping people> 6,000,000
• Business intelligence (BI) goals:– BI for 3 kinds of people: website owners, suppliers, investors
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy (BIFE) BI First Experience
Technical Design
• Data Preparation• Warehouse Design• Project Design• Dashboard Design
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy (BIFE) BI First Experience
Data Preparation
• Obtain raw data – 12 crawlers for 12 group-shopping websites– Fully automated
• Process the raw data– Classify group deals into 24 subcategories
• A classifier with 800+ keywords• Human scrutiny
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy (BIFE) BI First Experience
Warehouse Design
• Generate lookup tables
Product
Geography
Time
Website
Fact Table
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy (BIFE) BI First Experience
Project Design
• 3 Facts (in use) • 14 attributes• 30+ metrics• 4 user hierarchies
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy (BIFE) BI First Experience
Dashboard Design
• Three dashboards• Website dashboard
– Provide information for the execution of a website• Supplier dashboard
– Provide suggestions on launching a group deal• Investor dashboard
– Provide information on selecting websites to invest
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy (BIFE) BI First Experience
Team Work
Xiaoning Qiyuan Yingpe
iDefine ½ the
subcategories and keywords
Define ½ the subcategories and
keywords
Crawl raw group-deal data for 12
websites
Generate lookup and relationship tables
for product and geography hierarchies
Generate lookup and relationship tables for time hierarchy
Classified group deals with the
keywords
Scan the classification of group deals Basic project design
Design supplier dashboard
Design website dashboard
Design investor dashboard
Project adjustment, design metrics
Time
Everyone’s work plan is
discussed with team members
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy (BIFE) BI First Experience
Dashboard Showcase
• Demo http://chn-vm-yzeng/microstrategy/asp/Main.aspx
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy (BIFE) BI First Experience
Thanks!
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy (BIFE) BI First Experience
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy (BIFE) BI First Experience
Logic Table View
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy (BIFE) BI First Experience
User Hierarchies
City
Region
State
Group Deal
Subcategory
Category
Day
Month
Month Of YearQuarter
Week
Year
City
Group Deal
Website