Presented By: Andrea Sugino, Jessica Bateman, Jane Wiley, Taylor Horn,

Clifford Barclay

Lacies Background and Mission Statement

Being a female dominated group one problem we discussed was how difficult it was to find bra sizes that fit right. Especially for larger busts. We decided to focus on providing a product for women with larger busts that will satisfy their needs to find cute, fashionable bras that are easily accessed. The innovation with our website was inspired by multiple up and coming website distributors including Warby Parker’s glasses website. Lacies aims to provide a unique shopping experience while also providing access to bras that will fit women of more ‘unique’ sizes.

Mission Statement: Lacies mission is to provide quality, fashionable bras for women of unique sizes. Lacies aims to make these women feel beautiful and comfortable and allow them to experience online shopping like never before.

The Company: Lacies• Online lingerie company

• Bras for women with larger busts

• Carry bras with larger cup and band sizeso not always available in stores such as Victorias Secret, Sonoma, etc

• Customizable option for sizes we do not carry stock for

• Used reviews from similar websites (True&Co.)

• 5 day “try-on” periodo Order 3, and receive 5 (we pick 2 for you)o At home experience o 30 day return on the bras you decide to keep

Target Market• Women with larger busts

o who enjoy convenience of online shopping

• There currently is limited availability for larger cup sizeso Inconvenient to find at

department stores and online

• Biggest problem is not wearing or finding right bra size

• Average cup size in America is a D!

Why Target Market Will Buy

• Easier to shop from home

• Convenience

• Private experience, no pressure

• Better fit

• More sizes

• Cute designs

• Large sizes have limited availability at stores and online

• Large Market but few competitors, Lacies will be unique!

Lacies Bra• Bras ranging from 32D-44G in

stock

• Different designs, patters, styleso Multiway braso Push-up braso Workout bras, etc.

• Customizable option for women who need larger cups or bands that we don’t carry in stock

Bra Pricing• Bra’s price ranging from $50-$65 for available sizes

o Custom bras priced at $100+• Used prices based off of similar markets such as

Victoria Secret, Sonoma• If cost to make bras was $20-$25 the contribution

margin would be about 60%-62%

Where Will Lacies be sold?

● Lacie’s bras will ONLY be sold and distributed on our exclusive online website

● This channel is cost efficient○ don’t have to go through owning multiple stores or

locations○ can focus more on our product quality and online

experience● Using technology as means of shopping is becoming

more popular ie: Amazon

The Lacies Experience• First, take quiz asking about bra preferences or current problems with bras

o Each customer will input exact measurements

• If you need help there is a 24/7 online chat

• Customers receive a custom box of bras: YOU choose three bras to try on, and we will send two bras we recommend based of quiz and measurements

• Free shipping there and back

• Women get to try on the bras in the convenience of their own home for five days, return ones they choose not to keepo If any bras kept only the remainder of the balance is chargedo If all returned the deposit is returnedo Initial deposit $35

• 30 days return policy to receive a full refund

Experiencing Our

Lacies Website

Promotions within Lacies• When a customer signs-up, receives free measuring tape

for first month of site launch

• Free garment bag upon first purchase

• Breast Cancer Awareness: “Buy 1, Give 1”o Promoted during Breast Cancer Awareness weeko Distribute free information with a “How to Check

Yourself for Lumps” video on our site

• Lacies will give away discount codes for the use of hashtags and pictures that tag Lacie’s on social media outlets (instagram, facebook, etc.)

Marketing Lacies• Market at universities: Use campus reps,

QR codes

• Referring a friend gives you a discount

• Free information on YouTube: “How to size Yourself”, “How to Wash Your Bras”

• Pay for advertisements on Google and Facebook instead of TV

• Have a blog with free information

Blog posts integrating useful information with Lacies ‘ products

Example: What to wear for certain occasions with recommended Lacies bras that go along!