DETAIL STATS

ANALYSIS FOR

GROUP APP By Tran Le Duy Tien

FROM THE STATS In the time span of 3 weeks from 18/05 to 09/06, we have the

following stats of activities on Groups:

• Group created & what type / Group Dismissions

• Membership Invitation / New membership / Leave Group

• Grant Permission / Change Avatar / Change category

• Update group status / wall activities / forum activities / photo

• Sharing / Violation Report / Search

Type of groups created

0

50

100

150

200

250

Number of groups created per day

Public Verified Private

35 24

147

Public Verified Private

# of users created groups/day

• Most group are private: private groups created per day = 4 - 6 times public groups

• Number of users created group is extremely low: only 1 in 1000 users

• Current growth of groups is 0: # of dismissed groups = # of groups created

• The current trend is reversed of original state of Group: currently, the ratio between

Public / Verified / Private groups are 10 / 1 / 3 this means previously, most groups

created are for public, only recently this trend is reversed.

0

50

100

150

200

250

Created Dismissed

Groups created vs.

dismissed

What users do after creating groups

Almost all user after create groups

change category

Although this number isn’t necessarily true as

old groups can also change category, it is

very rare that groups change cate long

after creation time.

Less than half of groups created change

their avatars

Again, not necessarily true, but like logo of

companies, we can assume that most groups

won’t change avatar after creation

These are “real” groups - groups not

created for chat purpose.

Considering total public groups created per

day is 60 about 30/150 private groups

are “real” groups

153

419

91

219 218

Invite Grant

Permission

Change

Avatar

Change

Category

Created

How user join/leave groups

About 75% usesr invite their friend after creating groups

On total, about 2000 new memberships per day For every 150 users access a day, only one decides to join a group and for those who decide to

join, they join 1.5 groups

For every 1 new membership, we lost 10 Group participation is on the decreasing trend, which mean users find no value on groups

153

1879

0

200

400

600

800

1000

1200

1400

1600

1800

2000

Invitations Participate

Invitation vs. paricipant

0

5000

10000

15000

20000

Participate Leave

Join vs. leave activities

Content on Group

Forum is where most content are generated (100,000 new content created per day in forum, make up of 80% of all content)

Everyday, about 8% users access create content in forum, while only 4% create content on wall

Most activities are centralized on forum topic: for every topic created, there are 21 replies & among those who are active in forum, each on average create 2 topics and reply 10 topics

Photo sharing feature is very unpopular while a higher than expected number of groups’ admins use group status feature

5%

15% 0%

80%

Group Status

Wall feed

Photo

Forum

0

10

20

30

40

50

60

Group Status Wall feed Forum

Number of content create for

every 100 groups

Other activities

Only 3 in 100 users access group do searches to find group and on average each of them do 3 searches/day

Assuming a most users will join groups after searching: ½ of users who do searches eventually join at least one group and of those

only 14% share what they found

each search action generated about 7 new relationships

0

1000

2000

3000

4000

5000

Do search Join group Share what they

found

How many users do…

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

Search actions New

membership

Sharing actions

… how many actions

WHAT DO ALL

THESE MEAN?

Take away points…

Not much value of Groups itself:

No content value: existing content isn’t enough to attract new

members and if it’s not for Zing Chat, there will be almost no

new content

Forum is “The King” – group users want to keep

track of their conversations.

Individual’s content aren’t important except if that comes

from admin (wall content is very low despite being the

homepage of groups)

Content discovery is very low

Visions for new version of Group

Reasons for the need to rebuild Group (aside from technical difficulties of current code base):

There is no value in current content at all, and because most content must be from community Content Operation won’t be able to change

Simplified & Combine Content of Group No more need wall feed: Group’s forum = Group’ wall

Photos to be featured

Changes in features: Zing Chat is to serve as a tool for groups’ activities, not the away

around as in current state

Refine Content discovery feature & Group creation flow