Group members Leung Chun Fai, Alan Wong Ka Chun, Eric Chan yin shing, Jason Yeung Fung Cheong, Oscar...
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Transcript of Group members Leung Chun Fai, Alan Wong Ka Chun, Eric Chan yin shing, Jason Yeung Fung Cheong, Oscar...
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Group members
Leung Chun Fai, AlanWong Ka Chun, EricChan yin shing, JasonYeung Fung Cheong, Oscar
310 KMM-commerce Application
week 3 presentation
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iPhone4S
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Information
Produced by : Apple
Released in : 2011
Selling Price: HK$5,088- $6,688
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Features
Dual-core A5 chip Camera with 8-megapixel resolution Video recording in 1080p Running iOS 5 Highest-resolution phone screen Wireless GPS
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Built in applications
Photo edit Filmmaker FaceTime iMessage Reminders Mail Web Browser Phone
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Music player Video player Photo viewer Application store iTunes Maps Game Center Calendar
Built in applications
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Selling Point
Siri To do things just by talking the way
you talk Easy to use Use voice to send messages,
schedule meetings, place phone calls
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Why we choose iPhone4S
Huge number of applications
Most applications first released on IOS rather than other mobile operation system
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Q2. (part A)Investigate the wireless mobile phone market in Hong Kong. What type of Mobile Internet products and services do they provide to mobile phone and wireless PC/PDA users? What are the costs of these products and services?Mobile service providersSmarTonePCCW3One2threePeoples
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Mobile internet services SmarTone
3G Integrated Voice and Data Plan Local data usage Wi-Fi Voice mail
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FoneTV
Watch a multitude of fantastic news, entertainment and in-formation channels
BBC World News and CNN International
Music Now TV Preview (Local)
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Mobile Market Stock
Money flow market stock price
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Q2. (Part B)Do these wireless network providers have any business associations with mobile phone manufacturers or mobile contents/services providers. If so, what are the collaborative arrangements between the two parties. If not, who(or what) do you think drive the development of Mobile Internet technologies and devices?
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Wireless net-work provider
service
Mobile con-tents/services
provider
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Association
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collaborative arrangements
Network provider gives a discount prices, free service (Fone TV) Attract usage of network services Attract usage of mobile service
Mutual cooperation in order to increase service utilization
Content of products and services are on their respective decisions- cannot control each other's products and services e.g. the programmes of foneTV only designed by
service providers
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Q2. (Part C) How do mobile phone manufactures and wireless network operators generate income and revenue from (a)mobile phones, and (b) the Mobile Internet?
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Mobile phone
iPhone 4S plan on smartone vodafone
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Revenue and income
Attractive price $0
All plan require 24 month contract Prepayment of handset
$138 plan, 16GB, $3780 Administration fee Other service fee
Ring tone
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Mobile internet
Wireless bandwidth and mobile Internet Capability ↑ Ubiquity↑
Development of apps Game Tool
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Revenue and income
Buy iphone for using the apps Apps store
The fee of data usage Online apps
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References
http://www.smartone.com/jsp/enrich_your_life/fonetv/tchinese/index.jsp
http://www.apple.com/hk/iphone/ http://
www.smartone.com/jsp/tchinese/index.jsp?s=1326685866000
http://www.newworldtel.com/tc/consumer-services/nwt-bb-broadband.html
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Q & A