Group members

• Malik Adeel • M.Shafee• Hassan• M. Ali Mirza• Rizwan

Our countryLAOS

Background:Austroasiatic group

Lan xang -three centuries. the most popular religion of Laos.

BuddhismSiam or the Siamese -Thailand.

French. Second World War -free from the French rule.

1975 -Vietnamese.

Map of LAOS

LAOS

• Poor country• low educated system• Currency - kip• 1 Euro is worth about 10488.89 Kips • 1 US Dollar is equal to 8024.80 Kips. • 1 PKR is equal to 89.2362

Our Company

• Our product – tables and chairs.• Long life.• Home furnitures.• For offices and for schools (on order).• All colors avaiable.

Forever Living Furnitures

Goals and Objectives

• Good quality.• Customer satisfaction.• Attain customers attention by good

promotion.• Comfort level.

SWOT Analysis

• Strenght:1: Aluminum is much more stronger than wood,2: Its stylish,3: It has more life than wood,4: comfortable,5: price is affordable.

Weakness

• Weakness:1: Its only for high and medium class,2: People are not aware of it.

Opportunity

• Opportunity:Market had just started so we can cover more area .attract customers by

new productsNew designs

Threats

• Threats:Wood furniture is a big threat because people are a bit backward and uneducated in laos.

Product

Chairs

Tables

Price

• Price are reasonable, there are different products at different prices.

• Starts from 1000 - 45000

Place

• 2 show rooms• Talat Sao, Vientiane• Night Market, Luang Prabang

(in center of the city)

Promotion

• Google• Website• Advertisement• Banners

Marketing segmentation

• Step 1: Market segmentation – divide the market into relatively homogeneous segments of customers; each of these groups, to be fully satisfied, needs its own marketing mix or product.

FOUR TYPE OF SEGMENTATION

• GEOGRAPHIC SEGMENTATION• DEMOGRAPHIC SEGMENTATION• PSYCHOGRAPHIC SEGMENTATION• BEHAVIORAL SEGMENTATION

GEOGRAPHIC SEGMENTATION

• Collecting and analyzing information according to the physical location of the customer or other data source.

• Geographic segmentation is often used in marketing, since companies selling products and services would like to know where their products are being sold in order to increase advertising and sales efforts there.

GEOGRAPHIC SEGMENTATION CHARACTERISTICS

• Region• Size of metropolitan area: • Population density:• Climate:

DEMOGRAPHIC SEGMENTATION

• Demographic segmentation is the most popular basis for dividing groups, primarily because consumer usage and wants or needs usually match demographic categories, but also because demographic variables are easy to measure and obtain.

DEMOGRAPHIC SEGMENTATION CHARACTERISTICS

• Age• Gender• Family size• Family lifecycle• Generation: baby-boomers, Generation X, etc. • Income• Occupation• Education• Ethnicity• Nationality• Religion• Social class

PSYCHOGRAPHIC SEGMENTATION

• Psychographic segmentation groups customers according to their lifestyle. Activities, interests, and opinions (AIO) surveys are one tool for measuring lifestyle.

PSYCHOGRAPHIC SEGMENTATIONCHARACTERISTICS

• Activities• Interests• Opinions• Attitudes• Values

BEHAVIORAL SEGMENTATIONS

• Behavioral segmentation is based on actual customer behavior toward products.

BEHAVIORAL SEGMENTATIONS

• Benefits sought• Usage rate• Brand loyalty• User status: potential, first-time, regular, etc.• Readiness to buy• Occasions: holidays and events that stimulate

purchases

PEST Analysis

• Political• Economic• Social• Technological

Political

• The politics of Laos takes place in the framework of a single party socialist republic. The only legal political party is the Lao people revolutionary party(LPRP). The head of state is President Choummaly Sayasone, who also is secretary-general (leader) of the LPRP. The head of government is Prime Minister Thongsing Thammavong. Government policies are determined by the party through the all-powerful nine-member Politburo of the Lao People's Revolutionary Party and the 49-member Central Committee. Important government decisions are vetted by the Council of Ministers.

Economic

• The economy of Laos is rapidly growing, as it began to decentralise control and encouraged private enterprise in 1986. It opened a stock exchange in 2011, and has become a rising regional player in its role as a hydroelectric power supplier to neighbors such as China, Vietnam and Thailand Although the country remains one of the poorest countries in South-East Asia. A landlocked country, it has inadequate infrastructure and a largely unskilled work force. The country's per capita income in 2009 was estimated to be $2,300 on a purchasing power parity basis.

Social

• Most families in Laos are involved in farming. Members of households work the land together, with a division of labor by gender. In wet rice cultivation, men plow and prepare the seedbed, control water flow to the fields, and thresh the crop. Women transplant the seedlings, weed the fields, and carry the sheaves of rice to the threshing place. In upland rice cultivation, men cut and clear the swiddens, while women do the sowing and weeding. Wet rice cultivation begins with the onset of the rains in April or May and ends with the harvest in October and November.

Technological

• The year 2009 saw Laos working to raise its information and communication technology sector, bringing it closer to international standards. These efforts will continue this year as the land-locked state aspires to become a strategic player in regional telecommunications, linking China with the rest of its neighbors in the Mekong sub-region and extending to Malaysia and Singapore. Laos also plans to connect a current patchwork of private telecommunication services through a nationwide fiber optic cable network by 2015