GroUP hiGhliGhts 25.5 llionBi uniT CAses...
4
22 The Coca-Cola Company UNIT CASE VOLUME GROWTH ALL BEVERAGES SPARKLING BEVERAGES STILL BEVERAGES 2010 vs. 2009 Growth 5-Year Compound Annual Growth 2010 vs. 2009 Growth 2010 vs. 2009 Growth Eurasia & Africa 12% 9% 10% 21% Europe 0% 3% 0% 2% Latin America 5% 7% 4% 9% North America 2% * (1%) 1% ** 5% Pacific 6% 6% 2% 13% Worldwide 5% 4% 3% 10% 2010 OPERATING GROUP HIGHLIGHTS 25.5 BILLION UNIT CASES WORLDWIDE 2010 WORLDWIDE UNIT CASE VOLUME GEOGRAPHIC MIX 16% EURASIA & AFRICA 16% EUROPE 18% PACIFIC 22% NORTH AMERICA 28% LATIN AMERICA Important moments in our 125-year history: In 1886, Coca-Cola was available in only one country. By 1957, Coca-Cola was available in over 100 countries. Today, Coca-Cola is sold in more than 200 countries. * 1% excluding the benefit of new cross-licensed brands associated with the acquisition of CCE’s North American business ** 0% excluding the benefit of new cross-licensed brands associated with the acquisition of CCE’s North American business
Transcript of GroUP hiGhliGhts 25.5 llionBi uniT CAses...
22 TheCoca-ColaCompany
Unit Case VolUme GrowthAll
BeverAgesspArklingBeverAges
sTillBeverAges
2010vs.2009growth
5-YearCompoundAnnualgrowth
2010vs.2009growth
2010vs.2009growth
eurasia&Africa 12% 9% 10% 21%europe 0% 3% 0% 2%latinAmerica 5% 7% 4% 9%northAmerica 2%* (1%) 1%** 5%pacific 6% 6% 2% 13%Worldwide 5% 4% 3% 10%
2010 oPeratinG GroUP hiGhliGhts
25.5 BillionuniTCAsesWorldWide2010 worldwide Unit Case VolUme GeoGraPhiC mix
16%eurAsiA&AfriCA
16%europe
18%pACifiC
22%norThAmeriCA
28%lATinAmeriCA
important moments in our 125-year history:in1886,Coca-Colawasavailableinonlyonecountry.By1957,Coca-Colawasavailableinover100countries.Today,Coca-Colaissoldinmorethan200countries.
*1%excludingthebenefitofnewcross-licensedbrandsassociatedwiththeacquisitionofCCe’snorthAmericanbusiness**0%excludingthebenefitofnewcross-licensedbrandsassociatedwiththeacquisitionofCCe’snorthAmericanbusiness
2010Annualreview 23
A. indiaB. southAfricaC. east&CentralAfricad. Turkeye. russiaf. middleeastg. southerneurasiah. egypti. nigeriaJ. other
13%13%12%12%10%7%7%5%5%
16%
A. easterneuropeB. germanyC. spaind. greatBritaine. francef. italyg. other
18%15%14%13%9%9%
22%
a
B
Cd
e
F
Ga
B
C
de
F
G
h
J
i
eurAsiA&AfriCA
in2010,theeurasia&Africagroupcontinuedtosupportour2020visionbydeliveringbroad-basedunitcasevolumegrowth,up12 percentfortheyear.eachofourninebusinessunitsinthegroupincreasedunitcasevolume,andbrandCoca-Colacontinuedtobeourdrivingforceforgrowth.southAfricadelivered5 percentunitcasevolumegrowth,buildingonourmomentumcomingoutofthefifAWorldCup™marketingprograms.russiafinishedtheyearwithvolumeup16 percentonthestrongperformanceofoursparklingbrands,andCoca-ColawasnamedBestsoftdrinkatrussia’sleadingbusinessorganization’sproductoftheYearawardceremony.indiaagaindelivereddouble-digitvolumegrowthfortheyear.ourbrandsnowrepresentfourofthetopfivesparklingbrandsinindia.WealsogrewourvolumebyhighsingleordoubledigitsineastandCentralAfrica,themiddleeast,northandWestAfrica,southerneurasiaandTurkey.
europe
intheeuropegroup,wecontinuedtofocusonTrademarkCoca-Coladuringthechallengingmacroeconomicenvironmentin2010.strongalignmentwithourbottlingpartnersthroughtheimplementationofanewfourbusinessunitmodelhelpeduspredictandrespondtothechangingcompetitivelandscapeandshoppingbehaviors.Wedevelopedandimplementedpackagingstrategiestorespondtoconsumerneedsthroughtheavailabilityoffamilypackagingandlower-costfirst-timebuyerpackaging.inaddition,powerfulmarketingofthefifAWorldCup™,holidaycampaignsandinnovativepromotionsallowedustorelateto,andconnectwith,ourconsumers.in2010,wealsomadeprogressinthejuiceandjuicedrinkbusiness.Weincreasedourstakeininnocent,whichmademajorbreakthroughsacrosscontinentaleuropeanmarkets.europealsomadesignificantadvancementintheenergydrinkscategory,withdouble-digitvolumegrowthandsharegains.
2010 Unit Case VolUme By GeoGraPhy
2010 Unit Case VolUme By GeoGraPhy
24 TheCoca-ColaCompany
A. mexicoB. BrazilC. southlatind. latinCenter
43%26%17%14%
A. unitedstatesB. Canada
94%6%
a
B
a
B
C
d
lATinAmeriCA
in2010,ourunitcasevolumegrowthof5 percentinthelatinAmericagroupledtovolumeandvaluesharegainsintotalnArTd,sparklingandstillbeverages,includingjuicesandjuicedrinks,sportsdrinks,energydrinksandready-to-drinkteas.ThisperformancemadelatinAmericatheCompany’slargestoperatinggroupintermsofunitcasevolumeforthefourthconsecutiveyear.WeattributemuchofthisgrowthtostrongresultsleveragingourpowerfulfifAWorldCup™programactivation,expansiontootherbeveragecategories,affordabilitystrategiesandacceleratingmarketinvestmentlevels.BrandCoca-Colaunitcasevolumegrew5 percent,whilestillbeverageunitcasevolumegrew9 percent.
norThAmeriCA
inourflagshipmarket,wecontinuedtobuildstrong,value-creatingbrands.sparklingbeveragevolumewaseven(up1 percentincludingnewcross-licensedbrands),andwegainedbothvolumeandvalueshareaswestayedfocusedonawell-definedbrand,price,packageandchannelstrategy.WestrengthenedourleadingbrandsthroughprogramssuchastheglobalholidaycampaignforCoca-Cola,dietCokeheartTruth™andthemarketingpartnershipsCoca-ColaZeroandpoweradehavewiththenationalCollegiateAthleticAssociation(nCAA).Coca-ColaZerocontinuedtodeliverdouble-digitgrowth,whilespriteandfantaalsogrew.Wecontinuedtobethefastest-growingstillbeveragecompany,ledbydouble-digitgrowthforpoweradeandsimply.WedrovedisciplinedexecutionofournorthAmericanstrategieswhilewebegantheprocessofintegratingCCe’snorthAmericanbusiness.
2010 Unit Case VolUme By GeoGraPhy
2010 Unit Case VolUme By GeoGraPhy
2010Annualreview 25
A. ChinaB. JapanC. philippinesd. Australiae. Thailandf. other
41%21%12%6%6%
14%
a
B
C
d
e
F
pACifiC
in2010,thepacificgroupdeliveredarobust6 percentunitcasevolumegrowth,demonstratingourabilitytoeffectivelymanageandgrowourportfolioofbrandsandmarkets.inChina,weaddedanother100 millionincrementalcases,growingourvolume6 percent.WealsocelebratedminutemaidpulpybecomingtheCompany’s14th billiondollarbrandonlyfiveyearsafteritwasdevelopedandlaunchedinChina.inJapan,theCoca-Colasystemwaswell-positionedtocapitalizeonthehotsummer,enablingustogrowvolume3 percentfortheyear,withTrademarkCoca-Colagrowing5 percent.Thismarksthefourthconsecutiveyearof3 percentgrowthormoreforTrademarkCoca-Cola.Werecorded14 percentvolumegrowthinsouthkorea,leveragingtherightstrategiesandthebottlingcapabilityoflghousehold&healthCare(lgh&h).TheAseAn1businessunithadastrongyear,withdouble-digitvolumegrowthinthephilippines,Thailandandvietnam.
2010 Unit Case VolUme By GeoGraPhy
BoTTlinginvesTmenTs
in2010,wecontinuedtoexecutethestrategiesoftheBottlinginvestmentsgroup.ourcorefocusontop-linegrowthandaggressivecostmanagement,combinedwithmarketplaceexecution,operationalexcellenceandproductivity,generatedstrongperformance.Asaresult,wegainedshareinsomemarketsofthegroup.Wealsogrewunitcasevolume10 percentonacomparablebasisafteradjustingfortheimpactofthesaleofournorwayandswedenbottlingoperationsandthedeconsolidationofcertainbottlersrequiredbyachangeinaccountingguidance.reportedunitcasevolumedecreased1 percentin2010.Wecontinuedtofocusonprudentcapitalplanningtoensurewehavethecapacitytomeetsalesgrowth.ourfocusonimprovingenvironmentalmetricshasresultedinsignificantpositivechanges,especiallyinenergyandwaterusage.inaddition,weopenedmorethan500,000newoutletsin2010,placedanincremental268,000newcoolersandcontinuedbuildingmarketsegmentationcapabilitiestoensureconsumerscontinuetohaveaccesstoourbrandsattherightprice.WeremainedfocusedontheimplementationofCoke One,ourend-to-endbottleroperatingmodelthatenablesthedevelopmentofstandardtools,dataandsystemsgearedtowardenhancingsalesforceeffectiveness.
1AssociationofsoutheastAsiannations
