Client

GROUP-G Generation Next

Generation Next is the group of individuals having fresh new thoughts & ideas. They may prove to be the future face of the advertising.

Brief:

• Taj holidays is the vacation brand of Taj Hotels Resorts and Palaces. • The brand caters to holiday & leisure seekers who comprise both the

affluent & the so called mass affluent segment.• It has the tagline – “It stays with you”, which promises to create

unique experiences & life long memories.• The target audience are the customers who love the ‘Good Life’, Art &

Culture.• It is also meant for families, couples & corporate people.• It promises an incredible experience & the memories are cherished

forever & this is very well put forth by the thought “It stays with you”.

• Taj Holidays promises you the spa session, a moonlit walk along the seashore, the underwater world & many other experiences which stay with you forever.

• Asia’s largest & finest hotel company Taj Holidays Promises you a holiday which is unique & exciting which will stay with you forever.

Task

As a group conceptualize & prepare a calendar series for Taj Holiday Resorts & Palaces, under the theme “It stays with you”.

Concept

• “Moments can be captured but experience… It stays with you”• Taj holidays’ destinations offer you luxurious & authentic experience which is

one of its kind.• During these journeys there are some precious moments that can be clicked &

captured but the experience is something that always stays with you.• The smallest of the things remind you of the journey you had in the holidays.• For example: The photograph of a shell on the beach can b clicked but the

experience of walking on the sand & experiencing the nature can only be felt which will be with you forever.

Thank You