Group Event Pwpt
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Transcript of Group Event Pwpt
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Presented by River Falls Event GroupCourtney Brown
Ali Evans
Lauren Ide
Lauren Matask
Rachel Miles
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Overview
Local event that can help raise money to support the localmovie theatre.
All vendor tables as well as concession and donation boxes will
be placed at the entrance of the event.
Can make donation for the Falls Theatre
May purchase comfortable folding chairs, pop, candy, snow
cones, glow sticks, and popcorn.
Finding Nemo and The Hunger Games.
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Features/BenefitsFeatures:
2 family friendly movies
Variety of concession options
Glow sticks
Chairs available to purchase
First 10 people (one per family) who donate will receive a free chair
Raffle chance to win an all-inclusive package to the Falls Theatre
Benefits:
Outdoor Movies Virtually free
Suggested donations
Raise money for the Falls Theatre
Community event
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Schematic of Grounds
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Target Market Analysis Reaching adults between 25 to 45 years of age. They will have
2-4 kids anywhere from 0 to 14 years old.
Average income of $75,000 to $99,000.
Three main groups; Blue-Chip Blues
Kid Country, USA
Shotguns & Pickups
All have children in their household and enjoy spending largeportions of their income on their children.
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Logo
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Colors
C=15 M=100 Y=90 K=10 K=100
Only the above colors may be used for any marketingmaterial.
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Branding
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Branding
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Branding
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Branding
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Positioning
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Pricing Strategy -Merchandise
Chairs $20.00
Glow sticks $0.50
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Pricing Strategy - Admission
Free admission for attendees
However, there is a suggested donation for $3. All proceedswill go to the Falls Theatre.
A suggested donation of $3 because thats the entrance fee atthe Falls Theatre.
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Pricing Strategy -Concessions
Popcorn
Small - $1.00
Medium - $1.50
Large - $2.00 Jumbo - $2.50
Snow cones - $1.50
Pop - $0.75/can (selling by the can) Candy - $1.00/box
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Promotional Strategies andTactics - Advertising
Paid: $175 for printing our advertisements.
In-Kind: Everything is donated or bought from our sponsors
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Promotional Strategies andTactics - Publicity
Advertisement on the big screen at the Falls Theatre beforemovie begins
Boyd Huppert Kare 11 story on the Falls Theatre and event(home town)
News release in the River Falls Journal
News release in the UWRF Student Voice
Advertisement on City of River Falls website
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Promotional Strategies andTactics Public Relations
This is a public relations event benefiting the community andthe Falls Theatre.
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Promotional Strategies andTactics Sales Promotions
First 10 people (1 chair per family) who donate get a free chair.
Everyone who donates will be able to place their name into araffle.
The raffle prize is an all-inclusive package at the Falls Theatre.
The all-inclusive package includes 2 free tickets, 1 jumbopopcorn, and 2 large pops.
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Promotional Strategies and
Tactics Internet/Web ActivitiesInternet/Web activities:
Facebook page Twitter updates
City of River Falls website
Email blast to UWRF students, staff and teachers at all schools in
River Falls
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Promotional Strategies andTactics Direct Marketing
The Falls Theatre will hand out tickets for the event to eachcustomer
Tickets will be put into teachers and staff members mailboxesat all River Falls schools
Tickets will be handed out to local business to hand out to their
customers
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Promotional Strategies andTactics Direct Selling
Concessions pop, popcorn, candy, snow cones
Glow sticks
Chairs
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Direct Selling - SponsorshipsSponsorship Titles:
Director - $900 (Family Fresh)
Lead Role - $400 (Dairy Queen, River Falls School Board)
Supporting Actor - $150 ( Imaging World, Jimmy Johns, Dominos)
Extras $75 Chipotle, $75 Barkers, $50 Kwik Trip, $50 Yo Joes)
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Direct Selling - SponsorshipsBenefits of Being an Event Sponsor:
Logo presented on the banners at the event
Recognition in the Falls Theatre prior to the showing of current movies for 6
months after the event
Year-round logo inclusion and company website link on www.fallstheater.comwebsite
Large logo inclusion on the screen before movie starts
Logo heat pressed onto chairs
Ability to provide volunteer opportunities for your employees at the event
Voucher for a free popcorn and pop at the next showing of your choice at theFalls Theatre
Ability to do product/company displays at the event
http://www.fallstheater.com/http://www.fallstheater.com/ -
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Promotional Strategies andTactics Word of Mouth
School announcements ( River Falls High school, Junior High,and Elementary schools)
UWRF University Center TV in the cafeteria
Send out emails to teachers to announce to their students
P ti l B d t I fl
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Promotional Budget Inflowsand Outflow
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Objectives To work towards making this an annual benefit for the Falls
Theatre
To increase attendance at the benefit for the Falls Theatreevery year
To ensure financial stability for the Falls Theatre in River Falls
To work on reaching out to other towns for their support
Make the Falls Theatre more known throughout othersurrounding towns
To increase the amount of sponsors every year
Raise $4,500 from this event