SHAKTIMAAN BRICKS BHAROSE KI DEEWAR…

Nikhil Tiwari

Pranshu Gupta

Mayank Thakur

Rahul Gupta

SHAKTIMAAN BRICKS

Fly ash Bricks• Manufactured from abundantly available fly

ash from 100+ Thermal Power Plants in India

• Currently, only 15% of fly ash produced ,is used

• Produced as blocks (Hollow, Solid or Pavers)• Requires relatively simple and quick process

to make.

PRODUCT USP Eco friendly - unlike conventional bricks does not need soil

- reduces mercury pollution Temperature resistant – keeps indoor cooler in summers

and warm in winters Light weight - reduces dead weight of building by 30% Drastically reduces water seepage 20% cheaper than normal bricks Uniform interlocking shape - reduces mortar and plaster

usage by 50% Smooth finish after construction – lime plaster not required

before gypsum plaster.

PRODUCT SCOPE

Big demand and supply gap – 250 Million Bricks

70% of country’s electricity from coal based power station which leads to tones to fly ash

wastage (>150 million Tones).

Our country consumes about 180 billion tones bricks, exhausting approximately 340 billion tones of clay every year and

about 5000 acres of top soil land is made infertile for a long period

PRODUCT SCOPE CONT.Excellent engineering property and durability of fly ash brick

enlarges its scope for application in building construction and

development of infrastructure projects like dams, bridges, pavements and under water

constructions.

In the areas covering the radius of 100km around the Thermal Plants,

Government has made it compulsory to use only FLY ASH BRICKS in any construction of

Government Undertakings.

INVESTMENT PLAN

Fixed Capital• 28-30

Lakhs

Working Capital• 14-15

Lakhs

Capital Investment• 42-45 Lakhs

ADVERTISING

Tagline : Bharose Ki Deewar Newspaper advertising(if budget permits). Online marketing through advertisements on

websites like magicbricks.com, 99acres.com, olx.com on their property buying page.

Promotion on twitter , Facebook and other social networking sites.

The 3V Approach

Value Segment : -Targeting the untapped construction market and sustainable development projects. -Government/Private projects in and around Mumbai .-price and quality sensitive customers(builders and individuals).Value Positioning : -Abundance of raw material-Infrastructure boom in coming years-Focus on the Sustainable development

Value Network : -Liaising with the architects so as to make them recommend our bricks .-Integrating a chain of distributors.-Direct Marketing- Community gatherings and recreational events and gifts for construction contractors.

Thank You !

Queries?