Group 7
description
Transcript of Group 7
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MARKETING PLAN FORENERGY DRINK- PEP
Khushbu Rani
Kriti Sahoo
Manjiree Ingole
Rajashree Ramapure
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• In international markets, organic energy drinks are offered for health conscious consumers. However, no such prominent product is available in India.
• Seeing this gap, we are willing to address the following:
1. Opportunities for organic energy drinks in India
2. Conceptualization of an organic energy drink for Indian markets
CURRENT MARKET SCENARIO
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58
42
Awareness
Aware
Unaware
23
77
Buying Behavior
Buyer
Non Buyer
66
34
Genderwise Buyer Distribution
MaleFemale
5526
19
Reasons for not drinking energy
drink I prefer other bever-ages
I find it too ex-pensive
I don't like it
MARKET SURVEY
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PEP… DRINK ME !!
An organic drink with the energizing qualities, a good taste and an antacid value.
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PEP
Organic
Affordable Price
Different Flavors
Caffeine and Sugar Free
Re- cycle able packing
Non carbonated
Non-addictive
Available in Small-Medium-
Large Packaging
FEATURES OF THE PRODUCT
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MARKETING MIX
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Based on Geography
Age and Gender
Income & Frequency
SEGMENTATION OF THE CUSTOMER BASE
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TARGETED MARKET SEGMENT
• Age group: 13- 35• Individuals living in urban areas – Metros,
Tier I & Tier II cities
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CURRENT MARKET
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TARGET MARKET
Target
market
Sports academy, stadium
Health centers, gym,
spas
Schools and colleges
canteens
Music shows and concerts
Department stores,
hypermarket,supermarket
Coffee Houses, Pizza
outlets
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PRICE AND PROMOTION
Packaging available: 200ml, 500ml, 1lit Promotional strategies:
Advertisements on social media networks, newspaper and pamphlets
Sponsoring marathon races Campaigns in colleges Celebrity marketing
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Thank You