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Next is what?



I search for theproblems,

solutions comealong

Brand conscious,like interacting

with people

I want to makethings easy for

others

I give my best forevery

responsibility

Want to excel ineverything, havedesire to gel with

people

Likemanagement of

chaos, monotonyputs me off

Creativity is mypassion, alwaysfind better waysto do the things

My inquisitivenature helps me

innovate andreinvent.

I love every formof art and like

creativity

Ability totransform myself

and peoplearound

These ten brains

found the question, for

which the answer is

³Creativity´



adOwnadding your own ad«



The Product

A web based portal which will allow marketing firms tochoose ad concepts from a huge database of creative ads

How Does it work

Individual enthusiasts will make and put their ads on

adOwn under different categories like fmcg, automobile,apparel etc. These ads will be stored in the online data base

and companies can access them by paying a minimalsubscription charges

If an ad is picked by a marketing firm then ad maker will get

a certain portion of money from the contract Two ways of revenue generation

From business firms, which will subscribe and pick theads

Through online advertising

adOwn:The Idea



Overview of spending on advertising

Microsoft more than 20 percent of their annual revenue or $11.5billion

Coca-Cola more than $2.5 billion

Yahoo more than 20 percent of their annual revenue or $1.3 billion eBay 14 percent to 15 percent of its revenue which was $871

million, much of that to advertise on Google

Google In the millions rather than billions of dollars with $188million

Starbucks $95 million



adOwn: In context of Indian

Advertising industry Currently Indian advertising industry is of the volume of Rs.13,200

crore.

Mudra, Ogilvy and Mathew (O&M), Mccann Ericsonn, Rediffussion,

Leo Burnett are major ad agencies

But getting the ad conception and inception from ad agencies involves alarge amount of expense , so there is a need of low expense effectivemarketing solution through creative and appealing ads



Traditional ad making approach

Business Firms Ad-Agencies

Contract to Adagencies

Airing of ads totarget customers

Results: (1) Large expense to avail the services of Ad-agencies

(2) Majority of ads unappealing to mass

Making ads basedon the inputs fromfirms



adOwn approach

Uploading of People¶s own creative ads

Selection of best

ads by firms

Results: (1) Availability of people¶s own ads at very less rates

(2) Huge database ideas for advertising of products

(3) Well connected and more appealing ads

adOwn

Airing of ads



Targeted Customers

Targeted customers are marketing divisions of companies from various sectors e.g. FMCG,Insurance, Political Parties, Media etc.

USP of adOwn over competitors While ad agencies and other competitors in the

field make the ads based on market researchand clinics, adOwn will have the ads directlycoming from the customer to whom the ads aretargeted

Very effective business model due to very lesscost and effective mass appealing adsgenerated by people



adOwn:

Vision: To be among the most favorable

online business portal, providing quick ,

efficient and cost effective advertisingsolution with highest level of creativity.

Mission: To slot among top ten online

business portal in terms of revenue, quality

and effectiveness by year 2015.

Vision & Mission



adOwn:

Culture: To put creativity and innovation on

the top with the highest level of transparency

and satisfaction to both users and team of adOwn

Values:

Transparency

Hierarchy in the order of creativity

Commitment

Culture & Values



adOwn : The Organization

Technical team

Renjith

Srikanth

Finance Team

Jatin Grover

Shweta Jain

Ashutosh Sinha

Marketing and publicity

Ashish Doneria

Aditya Kulkarni

Sourabh Agarwal

Administration

Vaibahv Srimani

Shilpa Gautam

adOwn



SWOT Analysis

Strengths

�Unique idea of its kind�Simple and efficient

�Ultra low cost solution� By the customers for the customers

Weaknesses

� Lack of brand image�No expertise, since ad will be posted

by many amateurs

adOwn

Opportunities

� Fast growing advertising industry� Large portion of expenditure on

advertising by business firms� Increasing internet users

Threats

�Traditional concept of ad agencies�Conflict of interest in terms of

originality



Ashish doneria (09BM8013)

Jatin Grover (09BM8022)

Srikanth (09BM8049)

Shilpa Gautam (09BM8085)

Shweta Jain (09BM8031)

Aditya Kulkarni (09BM8004)

Renjeet Pediakkal (09BM8040)

Vaibhav Srimani (09BM8058)

Saurabh Agarwal (09BM8076)

Ashutosh Sinha (09BM8067)

adOwnPeople Behind

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