05 ecostyle heights Integrated Marketing Communications IMC RoadMap
Group 4 rk imc Marketing communications
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Transcript of Group 4 rk imc Marketing communications
![Page 1: Group 4 rk imc Marketing communications](https://reader035.fdocuments.in/reader035/viewer/2022062406/55c6a37cbb61ebc2168b45a8/html5/thumbnails/1.jpg)
{Rama Krishna
IMC plan
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{
Group 4Anushree Kandalkar
Megha Mohan
Radhika Nayak
Rishi Raj Chauhan
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Client Background
• Present in Lonavla, Pune and Mumbai
• Hotel room rates
• Peak season
• Complimentary breakfast
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❧ Zomato
❧ Website
❧ Social Media- Facebook/ Twitter
Presence
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❧ Kumar Hotels
❧ Kailash Parbhat
Competitors
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❧ Comfort, Food and best in class facilities
Positioning
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❧ Khandala and Lonavla- ❧ Tourist spot between Mumbai and Pune❧ Visitors/ Families drop in every weekend
Target Market
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❧ Tourists (from in and around Pune and Mumbai, Maharashtra)
❧ Families (in and around Pune and Mumbai, Maharashtra)
❧ Look out for accommodations which include restaurant service
Target Audience
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Pen Portrait
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Integrated Marketing Communications Plan
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❧ Out Of Home Advertising:
❧ Outdoor Ads – Billboards and Hoardings on Mumbai Pune Expressway
❧ In and around Lonavla Market
Advertising
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❧ Social Media Marketing:❧ Facebook and Twitter
❧ Make My Trip, Tripadvisor, cleartrip.com❧ Ad Words
Digital Marketing
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❧ Personalized invitation to customers through e-mailers for events and parties inviting them to Rama Krishna
❧ Personalized messages to loyal customers with discounts inviting them to stay with us during non-peak season
❧ Website to have an option to subscribe to e-mailers
Direct Marketing
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❧ Press releases and reviews of Rama Krishna in local newspapers and blogs
❧ Pune Times❧ Bombay Times❧ Time Life
❧ Food Festival event to invite people to write articles about the food, and their experience.
Public Relations
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❧ New menu with more variety of dishes both veg and non veg
❧ Redesign the menus
❧ Revamp of the website and make it more user friendly and interactive which should be regularly updated
❧ Ambience of the restaurant should be made more vibrant and lit up
Recommendations
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❧ Include tour packages for their tourists to make their travelling more convenient
❧ Room packages for couples and families to enjoy their stay in Lonavla at affordable rates (4 nights, 3 days for two)
❧ Offer wedding, birthdays, honeymoon and party packages
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❧ Table Tent cards in rooms with information to promote the restaurant and banquet halls and their variety and vice versa for restaurants
❧ Offer loyalty programs for people who are regular visitors of the hotel, For eg: Discounts, loyalty points, membership cards etc
❧ Flyers/ Inserts with the menu cards in the rooms with information of the banquet hall