BCG Matrix of

The Coca Cola Company.

The Coca Cola Company Established: 1886 Ranking: It own 4 of the worlds top 5 non alcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta. Operational Reach: 200+ countries Consumer Servings (per day): 1.7 billion. Worldwide employees:139,600

The Coca Cola CompanyDid you know that the coca cola Company offers more than 3000+ products in over 200 countries ?

Energy Drinks Juices / Juice Drinks Soft Drinks Sports Drinks Tea and Coffee Water Other

The Coca Cola Company

Brands Names of Coca Cola In India COCA-COLA THUMS UP SPRITE FANTA LIMCA MINUTE MAID PULPY ORANGE MAAZA KINLEY GEORGIA

PRODUCT THAT SELL MORE IN MARKET ACCORDING TO DISTRIBUTORS9 8SELL IN MARKET

7 6 5 4 3 2 1 0

8 6 5 3 1 THUMSUP SPRITE COKE MAAZA FANTA 2 LIMCA

PRODUCTS

The BCG MatrixBCG Matrix i.e. Growth-Share Matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis. Created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis.

The BCG MatrixSTARS :- High growth business competing in market where they are relatively strong compared with the competition. They have a high point shares and are the ideal businesses.

CASH COW :- Low-growth business with a relatively high point shares. These businesses were stars but now have lost their attractiveness.

QUESTION MARK :- Businesses with low point share but which may have a high growth rate. This suggests that they have potential but may require huge ever, a competing force extraordinary effort in order to grow point share. DOGS :- Businesses that have low relative share and low expected growth rate. Dogs may generate enough points to sustain but they are rarely, if ever, a competing force.

The BCG Matrix

The Position Of Coca Cola Brand Names In BCG Matrix

The BCG Matrix

The BCG Matrix

The BCG Matrix

The BCG Matrix

The BCG Matrix

The BCG Matrix

The BCG Matrix

The BCG Matrix

The BCG Matrix

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