Group 12: Onelio FranciscoMaduabuchi Nkwodinma

Adrian ReyesAmanda Rodriguez

General Electric’sMission

To build, cure, move and power the world. These four core aspects are the main focus of G.E.’s operations:

Building: providing capital and expertise for infrastructure Curing: designing cutting edge medical technology saving

3,000 lives daily Moving: engineering state of the art jet and helicopter

engines Powering: providing clean and advanced forms of energy

(smart grids, organic waste gas engines)

Competitive Advantage• GE Advantage – 40 new

projects aiming to improve processes at GE

• Increase speed to market• Improve quality of

products/services• Reduce costs• Drive competitive advantage

for customers and company

Industry Analysis

The geographic scope of the industry: Global The trends and general outlook for the industry:

Growing market The industry, as a whole, intends to satisfy all kinds

of consumers: GE intends on satisfying every individual and corporation worldwide

The effect that regulatory environment has on the industry: They strive to reduce their environmental impact and make all of their products more environmentally friendly than all of their competitors

• General Electric: build appliances, lights, power systems and other products that help millions of homes, offices, factories, and retail facilities.

• Siemens: Exercises intensive portfolio management, focusing their investments on growing markets with great growth potential.

• They operate in the industry, energy, healthcare divisions and a strong presence in renewable energy sector.

• United Technologies: Have six operating division; Aircraft engines, elevators, HVAC systems, helicopters, aerospace and industrial products.

Competitor Analysis

Company Analysis

Strengths: diversification into four main categories means multi-market competition

Weaknesses: the same diversification can lead to losing sight of overall goal if GE over diversifies

Opportunities: Invest more on Research and Development to develop new technology

Threats: Multi-market competition means more areas with possible loss to competitors

• Problem Recognition Offers a wide variety of innovated products that accommodates their customer’s busy life demands creating appliances and lighting products that help reduce energy consumption, which in turn saves

money and protects the environment

• Alternative Evaluation There are many other options that competitors offer, but they are either more costly, less energy

efficient, or less reliable than General Electric’s products.

• Purchase Decision Consumers tend to purchase the items from retailers or discount distribution centers. Retailers are always offering discounted prices and sales. many incentives offered on energy saving items and recycling older energy guzzling items.

• Post Purchase Behavior GE is committed to reliability, safety and providing impeccable customer support, and offers

assistance throughout the life of their appliances.

Consumer Analysis

Market-Product Focus

General Electric market and product focuses on technology and commercial innovations

General Electric’s market ranges from energy, health and home, transportation, and finance

The wide variety of products and service that G.E. offers distinguishes them from any other company

G.E. is also committed to providing eco-friendly products for the commercial industry

Product Strategy

• General Electric provides to both consumers and businesses

• Their main signature product would be for lighting and healthcare products

• GE capital is the fourth largest bank

General Electric is one of a kind and they offer their products for a reasonable price.

The price range from low to high depending on what the customer prefer or want.

Quality of the product, consumers and competitors are some of the factors that affect the pricing decision.

The company has to make sure that they are not losing money while making any decision.

Consumers are the principal reason for the company success.

Pricing Strategy