Group 1 Market Research Quantitative Analysis Final

8/8/2019 Group 1 Market Research Quantitative Analysis Final

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MARKET RESEARCH

CHIPS

By Group 1

Aditya Sheth

Kunal Bhansali

Neha Bhosle

Aditya Vardhan Gupta

Sonira Sheth1


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GENDER

66%

34%

Gender

Male Female

2


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AG

E

6%

70%

16%

8%

Age

15 20 years 21 25 years 26 - 35 years 36 - 55 years

3


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97%

3%

Do you eat between your meals?

Yes No

4


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HOW MANY TIMES A DAY YOU SNACK?

34

44

14

5

3

.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

50.0

1 2 3 4 5

P

e

r

c

e

n

t

a

g

e

No. oftimes peoplesnack 5


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WHAT KIND OF SNACKS DO YOU PREFER EATING?

6

63%68% 72%

53%

37%32% 28%

47%

0%

20%

40%

60%

80%

100%

120%

Fried Packaged Snacks Roasted Packaged Snacks Ready to cook Packaged Snacks Freshly cooked snacks

No Yes


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WHAT KIND OF SNACKS DO YOU PREFER EATING?

7

26%

22%

19%

33%

Chart Title

Fried Packaged Snacks Roasted Packaged Snacks Ready to cook Packaged Snacks Freshly cooked snacks


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WHAT DO YOU GENERALLY HAVE FOR SNACKS?

8

39%

77%

94%

80%

91% 90%

43%

68%

61%

23%

6%

20%

9% 10%

57%

32%

0%

20%

40%

60%

80%

100%

120%

Dry Snacks/ NamkeensSnack Nuts and Dry FruitsPulse based savory snacks PopcornSoy, Bajra, Ragi, Whole Wheat, etc. ProductsCereals Biscuits Bread based snacks

No Yes


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WHAT DO YOU GENERALLY HAVE FOR SNACKS?

9

28%

10%

3%

9%4%5%

26%

15%

Dry Snacks/ Namkeens

Snack Nuts and Dry Fruits

Pulse based savory snacks

Popcorn

Soy, Bajra, Ragi, Whole Wheat, etc. Products

Cereals

Biscuits

Bread based snacks


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WHAT FLAVOR DO YOU PREFER IN YOUR DAILY SNACKS?

10

49%

81%91%

41%

51%

19%9%

59%

0%

20%

40%

60%

80%

100%

120%

Salty Sweet Sour Spicy

No Yes


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WHAT FLAVOR DO YOU PREFER IN YOUR DAILY SNACKS?

11

37%

14%6%

43% Salty Sweet

Sour Spicy


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2.5

6.3 6.3

22.8

20.3

19.0

6.3

16.5

.0

5.0

10.0

15.0

20.0

25.0

Excellent Nutrition, Very Poor TasteVery Good Nutrition, Poor TasteGood Nutrition, not so poor TasteNeutral Nutrition and TasteNot so poor Nutrition, Good TastePoor Nutrition, very good TasteVery Poor Nutrition, excellent TasteExtremely poor Nutrition, Outstan

Ratetasteandnutritionas per preference?

12


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DO YOU BELIEVE THAT SNACKS CAN NEVER BE

NUTRITIOUS?

2.5

16.5

31.6

38.0

11.4

.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

Strongly Agree Agree Neutral Disagree Strongly Disagree13


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WHAT KIND OF CHIPS DO YOU PREFER?

14

32%

68%76%

68%

32%24%

0%

20%

40%

60%

80%

100%

120%

Branded Local Brands Home made

No Yes


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WHAT KIND OF CHIPS DO YOU PREFER?

15

55%

26%

19%

Branded

Local Brands

Home made


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WHAT KIND OF FLAVOR DO YOU PREFER IN CHIPS?

16

47%

92% 92%

47%

63%71%

53%

8% 8%

53%

37%

29%

0%

20%

40%

60%

80%

100%

120%

Salty Sweet Sour Spicy Cheesy Tangy

No Yes


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WHAT KIND OF FLAVOR DO YOU PREFER IN CHIPS?

17

28%

4%

4%

28%

20%

16%

Salty Sweet

Sour Spicy

Cheesy Tangy


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WHAT IS THE MOST IMPORTANT ASPECT WHILE

CONSUMING CHIPS?

18

39%

51%

99%

43%

61%

49%

1%

57%

0%

20%

40%

60%

80%

100%

120%

Crispiness Freshness Shape Flavor

No Yes


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WHAT IS THE MOST IMPORTANT ASPECT WHILE

CONSUMING CHIPS?

19

36%

29%

1%

34%

Crispiness

Freshness

Shape

Flavor


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WHAT DO YOU USUALLY CONSUME WITH YOUR CHIPS?

20

68%

90%

68%

89%94%

49%

32%

10%

32%

11%6%

51%

0%

20%

40%

60%

80%

100%

120%

Dips Chutney Tea/Coffee Ketchup Meals By itself

No Yes


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WHAT DO YOU USUALLY CONSUME WITH YOUR CHIPS?

21

22%

7%

22%

8%

5%

36%

Dips

Chutney

Tea/Coffee

Ketchup

Meals

By itself


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PURPOSE BEHIND EATING CHIPS:

22

48%44%

97%

81% 78%

68%

52% 56%

3%

19% 22%

32%

0%

20%

40%

60%

80%

100%

120%

Hunger Time Pass Nervousness Movies / TV Temptations Accompanied with

Beverages

No Yes


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PURPOSE BEHIND EATING CHIPS:

23

29%

31%1%

10%

12%

17%

Hunger

Time Pass

Nervousness

Movies / TV

Temptations

Accompanied with Beverages


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59%

41%

Have you evertried Nutritious Snacks

Yes No

24


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WHAT NEW FLAVORS WOULD YOU WISH TO HAVE IN

YOUR CHIPS?

25

94%

76%

56%

65%

85%

6%

24%

44%35%

15%

0%

20%

40%

60%

80%

100%

120%

Ajwain Jeera Garlic Pav Bhaji Chole

No Yes


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WHAT NEW FLAVORS WOULD YOU WISH TO HAVE IN

YOUR CHIPS?

26

5%

19%

36%

28%

12%

Ajwain Jeera

Garlic Pav Bhaji

Chole


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23%

77%

I usally try to avoidchips orany kind of fried food

Agree Disagree

27


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11%

89%

Ifitisnot fried,thenitisnotsnacks

Agree Disagree

28


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46%

54%

I buy whatever my family likesto eat

Agree Disagree

29


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82%

18%

I eatanything thatisconveniently availableat home

Agree Disagree

30


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47%

53%

I munch onsnacks,when I havenothing to do

Agree Disagree

31


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48%

52%

I prefereating snacksthatdo notcontain preservatives

Agree Disagree

32


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72%

28%

If providedwith 100% roastedandnutritionalchipswould you liketo

substituteitwith yourregularsnacks.

Yes No

33


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HOW WOULD YOU RATE THESE CHIPS ON THE TASTE

ASPECT?

10.1

53.2

13.9 13.9

8.9

.0

10.0

20.0

30.0

40.0

50.0

60.0

Highly Satisfactory Satisfactory Neutral Less Satisfactory Not at all Satisfactory34


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FREQUENCY AND REASON FOR SNACKING

35


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36


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37


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38


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40


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41


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42


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43


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44


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45


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46


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47


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48


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49


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50


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51


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52


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BELIEF ABOUT SNACKS


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BELIEF ABOUT SNACKS


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BELIEF ABOUT SNACKS


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NUTRITION FACTOR


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NUTRITION FACTOR


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NUTRITION FACTOR


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NUTRITIOUS SNACKS TRY AND BUY


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NUTRITIOUS SNACKS TRY AND BUY


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SUBSTITUTION

61


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SUBSTITUTION

62


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SUBSTITUTION

63


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SATISFACTION WITH NUTRI CHIPS

64


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65


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66


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KEY FINDINGS

33% of the people prefer eating freshly cooked snacks

followed by 26% people who prefer to eat Fried

Packaged Snacks

More than 50% of people eat Dry Snacks/Namkeens and

Biscuits for snacks.

Most of the people would prefer to have salty and spicy

snack.


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KEY FINDINGS

More than 50% people prefer eating branded chips. Very

few prefer home made chips.

Similar to snacks, even in chips more than half the

people(56%) prefer salty and spicy chips. 20% and 16%

prefer cheesy and tangy flavours respectively. There are

hardly any people who prefer a sweet or a sour taste in

chips.

Crispiness and flavor of a chip has almost been given

equal weightage (36% and 34% respectively). Freshnessis also an important aspect while consuming chips while

the shape of the chip hardly matters.


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KEY FINDINGS

36% people consume chips by itself. 22% people

consume chips with Tea/Coffee and Dips.

31% people eat chips for time pass and 29% consume it

when hungry.

51% of the people have tried nutritional snacks

36% of the people would like to have garlic flavored

chips and 28% would like to have Pav bhaji flavored

chips.

23% said they try to avoid any kind of fried food


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KEY FINDINGS

77% disagreed with the statement I usually try to avoid

chips or any kind of fried food

89% of the people agreed with the statement that if it

is not fried then it id not snacks

54% disagreed with the statement I buy whatever my

family likes to eat

82% agreed with the statement I eat anything that is

conveniently available at home

53% disagreed with the statement I munch on snacks,

when I have nothing to do

52% disagreed with the statement I prefer eating

snacks that dont contain preservatives


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THANK YOU

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Group 1 Market Research Quantitative Analysis Final

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