banana

Group 1

Consumption pattern• 3.394 million metric tons per year.• Bananas are the most widely consumed fruit

in America.• The average American consumes

approximately 30 pounds per year.

Us potential market

• US Banana Production-14000 tonnes• US banana production is very limited; in 2009 it was

0.01% of the total world production.• Hawaii is by far the largest banana producer in the

United States, followed by Florida. • However it has followed a downward trend, from

13,181 MMT in 2000 to 8,090 MMT in 2010.• Hawaii produces mainly the conventional Cavendish

variety and the Hawaiian apple banana only, hence largely dependent of Imports.

Well-organizedproducer

relationships

Weak control on distribution

system inU.S.

U.S. demand for organic bananas is

showing strong growth

Dominance of U.S. market

by a fewbanana

companies(TNCs)

• Our Product:Nature,traits

Entry mode

• Online grocery and Fruits & Vegetables

• Retail

India’s Banana Capacity

Indian Exports, Growth

Hotspots in India for banana cultivation :● Maharashtra● Tamil Nadu ● Gujarat● Karnataka● Andhra Pradesh● Madhya Pradesh● Kerala

Promotion Strategy• Sports:-Bananas provide your body with

essential nutrients that benefit your health, especially if you play sports.

• If you think bananas are just for monkeys, think again.

• Bananas combat depression, make you smarter, cure hangovers, relieve morning sickness, protect against kidney cancer, diabetes, osteoporosis and blindness. They can cure the itch of a mosquito bite and put a great shine on your shoes.

Banana benefits for Athletes

• Bananas can help athletes boost their performance when consumed before, during and after workouts and competitions.

• Eating half a banana every 15 minutes during exercise is as effective as sipping a comparable amount of sports drink in terms of sustaining exercise performance, as reported in a 2012 study published on the website PLOS ONE.

• Often included as part of a low-fat, heart-healthy diet, bananas offer additional benefits beyond providing energy because they contain a broad range of vitamins, minerals, dietary fibre and phytonutrients.

Conclusion

In conclusion with we would like to convey that selling Bananas to US will definitely give us a great opportunity to cater the existing demanding and hence result in mutual benefits to both the parties.

They have Started it…. When will you ?