Groundswell Roll-Out Schedule
Transcript of Groundswell Roll-Out Schedule
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rolling out City to Soil
i n f o r m a t i o n s h e e t
contents
What is City to Soil? 1
How will City to Soil pay or itsel? 1
Costneutralcollection 1
Reducedquantityoresidualwaste 1
Revenueromsales 1How requent should City to Soil collections be? 1
Whole o town or staged roll-out? 2
Adding City to Soil to an existing green waste collection 2
Theuseostickers 2
The Groundswell Community Engagement Strategy 2
RightTools 2
RightInormation 3
Motivation 3
Prizes 4
Addressing Barriers to participation/compliance 4
Summary 5
ManagingContamination 5
The City to Soil kit 6
Printing, artwork and City to Soil logos. 6
Suggested steps in the roll-out o City to Soil 7
This Groundswell InormationSheet contains a list o thingswhich might be helpul to
consider when planning tointroduce your own City to
Soil collections. We have alsoincluded a possibletemplate or theroll-out o City to Soilwhich could be adapted
to your council.
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What is City to Soil?
CitytoSoilisaprocessormethodologythatenables
councilsandarmerstoworktogethertopullurbanorganicsoutothewastestreamandputthembackintoagriculturalsoilsashigh-qualitycompost.
Theideaistoengagethewholecommunityintheseparationandcollectionotheirorganicwastesothatitcanbeprocessedandreturnedtolocalarmsasavaluableagriculturalinput.CitytoSoilenables
communitiestoclosetheloopandcompletethenutrientcycleinawaythatcreatesopportunitiesorstrengtheninglocaloodproductionwhileatthesame
timereducingwastetolandll.
CitytoSoildescribesthebranding,toolsandphilosophicalapproachusedbycouncilsinvolvedintheGroundswellprojecttointroduceacombinedoodscrapandgardenwastecollection.
FormoreinormationabouttheGroundswellproject,
pleasevisitwww.groundswellproject.blogspot.com
How will City to Soil pay for itself?
Ingeneral,therearethreewaysundaCitytoSoilcollection.Dependingonyourcircumstances,someo
thesemaybemorerelevantthanothers.
1. Cost neutral collection
Between5070%omaterialintheresidualbinisorganicandsuitableorcomposting.Evenwithagreenwastecollection,50%omaterialintheresidualcollectionmay
stillbeorganic.
IthatmaterialisdivertedintotheCityto
Soilbin,theresidualbinisonlyhalasullasitwasbeore.Itthereoredoesntneedtobepickedupeveryweek.
So,ieverysecondresidual
collectionwasreplacedwithaCitytoSoilcollection,therewouldbenonetincreaseincollectionsorlits,possiblyanincreaseintotalvolume
collected,andtheorganicsractionwouldhavebeendivertedintoaseparatestream.
Iusingthisoption,makesureyoucollectBOTHbinsonthesameweek,andtheRECYCLINGbinontheo
weeksothathouseholdersarenottemptedtoput
theirwasteintowhicheverbinisgoingtobepickedupnext.YouwanttheresidualbinandtheCitytoSoilbintobellingupconcurrentlyandtobeemptiedat
thesametime.
ThisisthemodelthatPalerangCouncilisplanningtotrialoncetheiron-armcompostingacilityisinplaceandreadytoreceivecollections.
2. Reduced quantity of residual waste
Everytonneowastethatdoesnotgointolandll
savesyoumoney.Reducingthequantityoresidualwastebyhalwillhalvelandlldisposalcosts.Savings
romreducedlandllcostscanbeusedtopayorCitytoSoilcollections.
Also,a50%reductionowastegoingintolandlldoublesthelieoyourlandll.
3. Revenue from sales
ICouncilsprocesstheirCitytoSoilcollectionsintocompost,thencouncilshaveavaluableproducttosell.Thiscouldbedoneonceayearbybulktenderorindividualbaggedorbulksales.Revenueromsales
canbeusedtopayorCitytoSoilcollectionsandprocessingcosts.
How frequent should City to Soilcollections be?
OurexperienceintheGroundswellprojectshows
thatthemorerequenttheCitytoSoilcollectionsare,themoreorganicswillbedivertedromtheresidualcollectiontotheCitytoSoilcollection.
WeneedtomakeiteasiertoputorganicsintotheCitytoSoilbin,(byprovidingtherighttools,
ensuringMGBcapacityandincreasingrequency)andmakeithardertoputorganicsintotheresidualbinbyreducingcapacityand/or
requency.
DuringtheGroundswellproject,GoulburnMulwareeCouncilprovidedaMONTHLYCitytoSoilcollection.CondobolinprovidedaFORTNIGHTLYCitytoSoilcollection.
Togetadditionaldiversion,wethinkyouneed
toeitherincreasetherequencyotheCityto
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Soilcollections,ordecreasetherequencyotheresidualcollectionorBOTH.Withtherightcommunity
engagementstrategy,andtherightconguration
ocollections,allorganicwasteshouldbeabletobedivertedintotheCitytoSoilsteam.ThisiscertainlythenextsteportheGroundswellproject.
Rememberitiseasiertogivepeopleanewor
reconguredservicethantakeaserviceawaylater.Iyouareplanningoneventuallyreducingresidualcollections,thetimetodothisiswhenyouareadding
aCitytoSoilservice.
Whole of town or staged roll-out?
YoumaywanttoconsiderrollingoutCitytoSoilinasmallpartotownasatrialandleveragingcommunityandmediainterestromthetrialtoassistinthepromotionoCitytoSoilacrossrestotowna
monthorsolater.
Staggeringimplementationreducesriskorcouncilandcondenseseortstoengagewithindividualhouseholderstothetrialarea.
Byocusingonasmallarearst,Councilcanleverage
higherlevelsohouseholderengagementintrialareas
acrosstherestotown.
DuringtheGroundswellProject,GoulburnMulwareeCouncilintroducedCitytoSoiltoaround300householdsinasmallsuburbcallEastgrovepriorto
universalroll-outtotheremaining9000households.EortsweremadetospeaktoasmanyindividualhouseholdersinthetrialareaaspossibleduringthedeliveryoCitytoSoilkits.Mediareleasesaboutthe
trialwereproducedandarticleswithphotosoprizewinnersappearedinthelocalpapers.Theideawasto
generateasmanyconversationsandawarenessoCitytoSoilaspossiblesothatresidentswereexpectingtheirkitsandnotsurprisedwhentheyarrived.InCondobolin,CitytoSoilwasintroducedallatonceacrossthewholetown.
Adding City to Soil to an existing greenwaste collection
Somecouncilsalreadyhaveagreenwastecollection.IntroducingCitytoSoilisanopportunitytore-brandtheexistinggreenwastecollectiontoincludeood
scrapsanddecreasecontamination.Iyourcouncilhaspoorcompliance(highcontamination),itisvitaltoreallyocusonwhathappenstothecollectionand
whereitendsup(i.e.onalocalarm).
The use of stickers
StickersshowingtheCitytoSoillogocanbeusedaspartoacommitmentstrategywhereagreenwaste
collectionalreadyexists.ResidentsareaskedtohelpspreadthewordandshowtheirsupportorCitytoSoilbyplacingtheCitytoSoilstickerontheir240litreGreenWasteMGB.Thishelpsre-brandthegreenwaste
collectiontoCitytoSoil.CommitmentStrategiesarebasedonresearchthatshowspeoplearemuchmorelikelytodoabigthingiyouaskthemtodoasmallthingrst.ThisstrategyworkedverywellinGoulburn.
The Groundswell Community EngagementStrategy
TheGroundswellcommunityengagementstrategyissimple,cheapandeectivehoweveritdoeschallenge
entrenchedapproachestowasteeducationandtheusualwayodoingthings.Itisbasedontheassumptionthattogetpeopletodosomething,youneedtogivethemtherighttools,inormationand
motivation.
1. Right Tools
Fundamentallyweneedtomakeiteasyorpeopleto
dowhatwewantthemtodo.Thechallengehereistondtoolsthatareuniversallydesirabletouse.
Moreimportantly,thetoolsneedtopassthenannatest.Basically,iyoucantgetyourgrannytousethetools,thenyouhaventgottherighttools.Oneothemainreasonspeopledontcompostistheydontlike
thatsmellykitchenbucket.Soweneedasystemthatdoesnotproduceodoursanddoesnotneedwashing.Peopleareusedtoplacingoodscrapsintoplastic
bags,tyingthemupandplacingtheminawheeliebin.Soitmakessensetoreplicatetheseexistingbehaviours.
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Thebesttoolswecouldndareventedkitchenbinsandcompostablebags.Theyworkbecausethey
emulateandimproveonwhatpeoplearedoing
already.Compostablebagsimproveontheexistingsystembecausetheyeliminateodoursinthekitchenandinthewheeliebin.
2. Right Information
Inormationaboutthecollectionneedstobeprovidedinwaysthatreacheveryoneinthecommunityregardlessoliteracy.Weneedtoletpeopleknow
exactlywhatwewantthemtodoandwhywewantthemtodoit.
Thoughtneedstobegiventothetoneoinormationaswellasgraphicsandmedium.
TheGroundswellproject
hasdevelopedhumbletwocolourgraphicsinpreerencetoglossy
photosandkeptinormationrelentlessly
upbeatandassimpleandinclusiveaspossible.Pictureso
specicpeoplewithspecickitchensandoodscrapswillalienateanyonewhocannotrelatetothatimage.
Ratherthanworryaboutmulti
lingualbrochures,inormationaboutCitytoSoilhasincludeddrawingswhichexplainwhatwewantwithouttheneedorwords
orliteracy.Theprojecthaspurposeullychosencheap
orreeormsomediaincludingcouncilmail-outs,pressreleases,updatesinratesnotices,wordomouth,ablogandsteeredclearoglossyadvertisements
tomaintainthesimplicityandnormalityothecollection.
Oursimple,constantmessageisiyouputyouroodandgardenwasteintothisbin,wewillcompostitand
getitbackintoagriculture.Itisasimpleandpowerulmessage.
TheresultispeopleKNOWthateverythingtheyput
intheCitytoSoilbinisgoingtoenduponalocalarmerspaddock.Thecollectionbecomesaboutood
andoodproductionratherthanwasteandgarbage.
Forthismessagetoworkhowever,youneedtoconvincethecommunitythatthisiswhatyouare
doing.Youneedtoshowthemthecompostandshow
themtheoccasionalarmerandtheoccasionalloadocompostmaderomtheiroodandgardenwastebeingappliedtoapaddock.
3. Motivation
Whatgetspeopletosourceseparatetheirorganics?Whywouldpeopledothis?Formethisisthemostinterestingandcontestedareaothewasteindustry.
Istronglybelievethatcouncils,wastecompaniesandthegovernment
consistentlyunderestimatethecommunity.Peopleassumethatuniversalparticipationisunachievable
andasaresultdesignnon-complianceintotheirsystems.
Obviouslythereisnosingle
universalmotivatortogetpeopletocorrectlysource
separate.Ourresearchshowedthattherewereactuallysix.Specicallywetrawled
throughtheNSWDECCWWho Cares about
the Environment?researchandoundthattherewere6reasonswhypeoplemightparticipateanddierentpeoplewouldrespondtoone,someorall
othosesix.
Thesixmotivatorsare:
Help address climate change
Reduce waste to landfll
Reduce waste costs
Improve agricultural soils
Support local armers
Win prizes
Byconsciouslyusingcombinationsoallsixmotivatorsinmediareleases,articleandletters,weareabletoreachthewholecommunity.Forexample,someonewhohasnointerestinclimatechangemay
bemotivatedbytheprospectoreducedwastecostsorreducedwastetolandll.
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Collectingoodwasteisyucky,dirty,messy,smelly,
attractsfies,cockroaches,verminetc.
Prizes
Thepurposeorunning
aprizeprogramorzerocontaminationistorewardpeopleor
doingtherightthing,generatepositive
messagesabouttheprogram,generatecommunityconversationsandtoreinorcethemessagethatCity
toSoilisaboutoodproductionratherthanwasteorgarbage.Whereverpossible,takeaphotowhenpresentingtheprizesandgetashortquoteromthe
prizewinnerorapressrelease.
Possibleprizesinclude$100organicruitandvegetablehampers,ruitandveghampersromgreengrocers,localbutchersorlocalCSAprograms.UsetheprizestodrivehomethelinkbetweenCitytoSoilcollection
andlocaloodproductionandipossible,toorgelinkswithlocaloodgrowersorsellers.
Prizeswinnerscanbeselectedbyinspectingbinsatthekerbsidepriortocollection,oricompostablebagsarenumberedandthespecicnumberonthe
rollisallocatedtoaspecicstreetaddress,individualbagscanbeinspectedatthecompostingsite.Itheycontainnocontamination,thenumberrecordedand
thatparticularhousecanbeidentied.
Analternativewouldbetoallocatethebagstohousesatrandomthenoerprizesoraspecicbagnumber
andadvertisetheprizeorcollectioninthelocalmedia.
Whereverpossible,takeaphotowhenpresentingtheprizesandgetashortquoteromtheprizewinnerorapressrelease.
Remember,prizesareyourinsuranceagainstcreepingcontaminationlevels.
Addressing Barriers to participation/compliance
Someothereasonspeopledontalreadycompost
includeconcernsaboutthesmelloryukactorinvolvedinhavingcontainersorottingoodscrapsin
thekitchen,andwashingoutasmellykitchenbench-topcompostingbin.Weneedtobeverymindulthatormany,thiswillbeaninitialbarriertousingthe
VentedBinsandCompostableBags.Reallyocusontheactthatthebagsbreatheandreduceodours.Agree thatitseemsimpossible,reassureresidentsthatyouhavetestedthemandinviteresidentstoroadtest
themoryouandlet you know how they go.
Lookorventedbinsthatcanintegratewithexisting
underbenchbinbrackets(e.g.BiobagsMaxAirBins).Includethispointinyourinormationcampaign.
Possible Barrier Ideas or Key Messages (grabs or press releases)
Cornstarchbagswork-trialsaroundtheworldoverwhelminglysupport theuseothecornstarchbagwiththeMaxairBin
Thoroughlytestedwethinkthisisthebestsystem,butwewelcomeyourcommentsandeedback,Ultimately,weneedtondasystemthatworks
oreveryone,wethinkthismightbeit.
Tryitandseeoryoursel!Pleaseletusknowwhatyouthink.
Breathablecornstarchbagspreventsmells,evenitheoodscrapsare
smellywhenyourstputthemin.
Iyouareworriedaboutsmells,replacebagsevery2or3days.150bagsshouldlast12months.Iyourunoutbeoreayearisup,contactyourcouncilornewbags.Replacebagsmoreoteninwarmermonths.
Space/clutterinkitchen MaxAirBinisdesignedtogoonyourbenchtoporintegratedintoyour
modularkitchenbinsystem.
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Summary
Insummary,theGroundswellCitytoSoilCommunity
EngagementStrategytapsintoknownmotivatorsandtranscendstherequirementtochangepeoplesvalues.Educationmessagesandmaterialshavebeenkeptvery
simple.
Theuseodrawings&socialmarketingstrategiesensurespeopledonothavetobeliteratetocorrectlyparticipate.Theprogramtranscendsconventionaleducationstrategieswhichrelyonvalueschangeor
environmentalawareness.Itisalsonotableoritseaseoimplementation,simplicity,aordabilityandeectiveness.
Thesuccessotheeducationprogramisdependantonmakingsurethattherighttoolshavebeenprovided,
andthattherightmotivatorshavebeenidentied.Peopleneedtoknowwhatyouwantthemtodoaswellaswhy.Strengtheningthelinkbetweenpeople
andwheretheiroodcomesromisintegraltokeepingphysicalcontaminationoutotheorganicsstream.
Agoodcommunityengagementstrategybuildspositivelinksbetweenhouseholds,councils,processorsandlocalarmers.Focusonthepositivesregularlyandreligiously.
Managing Contamination
Thetwocouncilshavebeenprovidingacombinedoodscrapandgardenwastecollectionto10,800householdsorovertwoyears.Duringthistime
contaminationratesrangedbetween0.076%,0.4%and0.2%.Duringthesecondyearotheprojectvery
littlecommunityeducationwasundertaken,and
requencyoprizeallocationdecreased.
KerbsideauditsotheCitytoSoilbinsinGoulburnandCondobolinundertakenattheendothesecondyearshowedaninterestingphenomenon.Onthesurace
itlookedlikecontaminationlevelshadcreptuptothe1%mark.However,oncloserinspectionothedata,over80%othecontaminationwascontained
injust2bins.Thismeansthatalmostallbinshadzerocontaminationandtwohouseholderswerecompletelynon-compliant.
Iwehadntdrilleddownintotheindividualbindata,wemayhavebeentemptedtoputoutapress
releasehighlightingtheincreasecontaminationlevelsandremindingresidentshowtousetheservice,andthiswouldhavebeenabigmistake.Instead,the
communityshouldberewardedandcongratulatedortheiroutstandingsupportotheCitytoSoilcollection.Councilthenhasoptionsabouthowtoaddressthenon-complianthouseholders-eitherbyputtinga
stickeronthebinandreusingtopickitup,speakingdirectlytothehouseholder,targetingthestreetwith
prizesorzerocontamination,alettertohouseholders,oracombination.
Kerbsideinspectionspriortocollectionarevaluable
andworththeeort.Thesecanbetargetedtoknownnon-perormers.
Carrots
Prizesorzerocontamination.
InspectCitytoSoilMGBsonkerbsideorindividualbiobagsatcompostingsite.
Targetstreetsopoorperormers.Ensuregoodpresscoverageowinners.
Regularpressreleaseshighlightingthecollections,theexcellentparticipationbyhouseholders,andtheexcellentcompostbeingmade.
Pressreleaseswitharmerswhopurchaseorusethecompost.Photosocompostbeingdeliveredorspreadandquotesabouthowgoodthecommunityisdoingandhowlovelythecompostis.
Rewardgoodperormers.
Sticks
NoteaddressandsendlettertohouseholdexplainingtherewascontaminationintheirCitytoSoilbin,remindthemwhatgoesin,whatdoesnt,andhowitisimportantorworkersaetyandarmersthatthereisnocontaminationinthecollection.
Doorknocknon-complianthousehold,speaktothemaboutthecollection,aboutthecontamination,andhowitimpactsonthecompost.
ReusetopickupMGBSwithcontamination.
Placearejectedorcontaminatedstickeronwheeliebinsthatarenotpickedupduetocontamination.
Forrepeatoenders,analconsequencewould
bethecompleteremovalotheirCitytoSoilMGBeitherpermanentlyoruntiltheyhavesatisactorilycompletedaneducationsession.
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The City to Soil kit
The ollowing items can be included inhouseholders City to Soil kits:
1xventedkitchentopbin
1xrollocompostablebreathablebagstotkitchentopbin
1xCitytoSoilinstructionleafet
1xLetterromMayororGeneralManager
1x240litregreenwithlimegreenlidCitytoSoilMGB(wheeliebin).
For towns with an existing 240 litre Green
Waste collection:
1xCitytoSoilSticker
1xleafetaskingresidentstoshowsupportorthenewcollectionandhelpspreadthewordbyplacingtheirCitytoSoilstickeronthegreenwastewheeliebin.
Examplesoallothesecanbeseenonthe
GroundswellBlog:www.groundswellproject.blogspot.com
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Printing, artwork and City to Soil logos
TheNSWDepartmentoEnvironment,ClimateChangeandWateristrademarkingtheCitytoSoillogoto
helpprotecttheintegrityanduseotheimage.PleaseseeGroundswellBlogormoreinormation.
TheoriginalCitytoSoilartworkwasproducedbyCarolynBrooks,adesignerandillustratorlocatedinQueanbeyanNSW.Carolynalsodesignedthelayout
ortheCitytoSoilinstructionleafetandvariationsonthelogoortheMGBhotstamp.Carolynswebsiteandcontactdetailsareat:www.carolynbrooks.net
For updates and more inormation on the Groundswell project go to: www.groundswellproject.blogspot.com
Written by Simone Dilkara, 2010. Graphic design/illustration by Carolyn Brooks
This work is licensed under the Creative CommonsAttribution 3.0 Unported License and can be reproducedproviding the Groundswell project is acknowledged asthe original source.
The Groundswell Projectwas assisted by the NSWGovernment through itsEnvironmental Trust
TotheHouseholder
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Suggested steps in the roll-out of City to Soil
TheollowingtimelineoutlineshowCitytoSoilmightberolledoutacrossatownintwostages.
Time line Task
Pre-planning OrganisinglicensetouseCitytoSoiltrademarkromDECCW
Pre-planning DecidehowyouwanttoletthecommunityknowaboutCitytoSoil.Willthisinvolveaseriesoworkshops,mediaevents,orlettersromcouncil?Alowkeyoptionwouldbealettertoeachhousehold(perhapsincludedinacouncilupdate)andapressreleasesayingthisiswhatCouncilisgoingtodo,thesearethereasonswhyandthisishowitisgoingtoroll-out.PresentationstoRotary,Lions,CWAorothersimilarclubscanhelpengagelocalleadersinCitytoSoil.Itreallydependsonthenatureoyourtown,thepoliticalsituation,andtherelationshipbetweenCouncilandresidents.Ideally,youwantpeopletondoutaboutCitytoSoilromacombinationoormal(letters,pressreleases)andinormalsources.
Pre-planning Needtoselecttrialarea(Istaggeringimplementation).
3monthsprior Selectventedkitchentopbinsandcompostablebagprovider.
Organiseartworkorbags(andkitchentopbinsinecessary).
3monthsprior Orderventedkitchentopbinsandcompostablebags.Decideibagsshouldbeprintedwithuniquenumbersoreachroll,sothatbagscanbetracedbacktothehouseholdwhereitcamerom.
Allow3monthsleadtimeorbags.
3monthsprior OrderCitytoSoilMGBsinecessary.Allow3monthsleadtime.
MakeprovisionsortheMGBstobedelivered.Decidewhoisgoingtodeliverthemorthetrialsiteandortherestothetown.
Organisecontractsiusingexternalorganisation.Timedeliverycareullyisupplierisgoingto deliver.
23monthsprior AnnounceCitytoSoilidesired.
68weeksprior DesignCitytoSoilinstructionleafet.
OrderPrintingorCitytoSoilinstructionleafetandCitytoSoilstickers.
5weeksprior Drat2lettersromCouncilortrialarearesidents.Therstletteristonotiyingresidentsothenewcollection.Keymessageis:YoursuburbhasbeenselectedtotrialCitytoSoil,thisiswhatCouncilisgoingtodo,thisishowitisgoingtohappen.ThesecondletterisorinclusioninCitytoSoilkits.KeymessageisHereisyournewCitytoSoilkit,thisiswhatyoudo,pleaseplacestickersonMGB.
5weeksprior Dratup2lettersorrestotown.Therstletterisdelivered2weekspriortodeliveryotheCitytoSoilkits.Keymessageorrstletteris:ThisiswhatCouncilisdoing,ithasbeentrialledinxxxareaandisworkingverywell,basedonsuccessotrial,wearerollingouttothewholetown,andthisishowitisgoingtohappen.SecondletterisdeliveredwiththeCitytoSoilkits.KeymessageisHereisyourCitytoSoilkit,thisiswhatyoudo,pleaseplaceCitytoSoilstickerontoyourMGB.
4weeksprior Inormationleafetsprinted.Stickersprinted(iaddingCitytoSoiltoexistingGreenwastecollection).
2xlettersromCouncilortrialareaproduced.
34weeksprior AssembleCitytoSoilkitsortrialarea.
Kitscontain:MaxAirBin,Biobags,CitytoSoilinstructionleafet.2ndletterromCouncil,stickerandinvitationtohelpshowyoursupportandspreadtheworkaboutCitytoSoilbyplacingthisstickeronyourGreenWasteWheelieBin.
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34weeksprior AssembleCitytoSoilMGBsirequired.PlanorenoughMGBStobereadyordeliverytotrailarea.Continueassemblyorrestotown.OrganisewhowilldeliveryMGBstotrialareaandtorestotown.
3weeksprior Writepressreleaseorroll-outintrialarea.
2weeksprior Sendoutpressreleaseorroll-outintrialarea.
2weeksprior InormationletteraboutCitytoSoilcommencementdeliveredtotrialarearesidents.
2weeksprior CommencedeliveryoMGBstotrialarea.DonotdothisuntilresidentshavereceivedletteraboutcommencementoCitytoSoilcollectionsintheirarea.
2weeksprior OrganisedeliveryoCitytoSoilkitstoresidentsintrialarea(kitchentopbins,compostablebags,2ndletter,instructionleafet,sticker).
FIRST COLLECTION Commence City to Soil collections in trial area.
1stweekater Holdinormationsession/publicmeetingintrialareaidesired.
1stweekater Organiseprizes,mediaandselectandnotiyprizewinnersintrialarea.Remembertotakephotosotheprizewinnersandtogetpermissiontopublishphotosandnames.
Runpressreleaseonprizewinners.
2weeksater 2xlettersromCounciltorestotownproduced.
2weeksater Dratmediareleases.
3weeksater Producemediakit.
34weeksater AssembleCitytoSoilkitsorrestotown.
16weeksater Followupmeetings/discussionswithtrialarearesidents.Isthereacouncillororresidentsgrouporthatarea?
68weeksater SendoutrstCitytoSoillettertorestotown.
810weeksater DeliverCitytoSoilkitswithsecondlettertorestotown(2weeksaterdeliveryo1stletter).
810weeksater SendoutmediakitstocoincidewitheitherdeliveryoCitytoSoilkitsocommencementocollections(ideallyboth).
1012 weeks ater Commence City to Soil collections in rest o town.
1012weeksater Organiseprizes,mediaandselectandnotiyprizewinners. Remembertotakephotosotheprizewinnersandtogetpermissiontopublishphotosandnames.
Runpressreleaseonprizewinners.
Ongoing Keepprizesgoing.Monitororparticipation,contaminationandcompliance.
Ongoing Keeppressreleasesgoing.Writearticlesaboutthequalityothecollections,thelowcontaminationrate,andthequalityotheendproduct.Showphotosothecompostingsiteandthecompostbeingprocessed.Whencompostisnished,writearticlesaboutwhereitgoesto-ideallytryandgetphotosoalocalarmerusingthecompostandsayingnicethingsaboutit.Alwaysbepositive.Focusonpeopledoingtherightthing.
Ongoing Addresspoorperorminghouseholdsorstreetsatthestreetorindividualhouselevel,neverin
themedia.Useacombinationoprizesorbestperormersonbadstreetsandbinstickers,doorknocks,lettersorbinreusal.Seesectiononmanagingcontamination.Inthemedia,alwaysbepositive.Focusonpeopledoingtherightthing.