MANAGEMENT DASHBOARD

SCAD TECHNOLOGY AND SERVICES: SERV 324PROFESSOR ROBERT BAU

VINCE LOSANES, KAILEN NORDHAUSEN, PRIYA TIRTHA

THE PROJECTRESEARCHED GROOVESHARKMISSION STATEMENTBUSINESS MODELSHORT TERM/LONG TERM STRATEGIESSERVICE BLUEPRINTIT STRATEGIESSERVICE RECOVERY

BUILT THE DASHBOARDIDENTIFIED KEY PERFORMANCE INDICATORSIDENTIFIED CRITICAL SUCCESS FACTORSDETERMINED METRICSDESIGNED NAVIGATIONVISUALIZED DATA

MISSION STATEMENT:

Grooveshark provides a digital music environment to help bridge the gaps between artists, consumers, and those in between who distribute, market, and promote music.

SHARECOMMENT

SEARCHSONGS

CUSTOMIZEPROFILE

UPLOADCONTENT

PROMOTEARTISTS

BUSINESS MODEL CANVAS

REVENUE STREAMS

CHANNELS

CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTSVALUE PROPOSITIONSKEY ACTIVITIESKEY PARTNERS

KEY RESOURCES

COST STRUCTURE

Music Enthusiasts

Singer/Songwriters

Musicians

Record Labels

Music Managers

Convienent

Passive (Self-Service)

Highly Customized

Friendly

Communal (Co-Produced)

Helpful/Serendipitous

IT Strategy

Design/Development

Business Strategy

User testing

Customer Support/Service

Managing of Content

Marketing

Database/Servers

Community/Users

Artists/Managers

Google Analytics

Employees/Managers/Designers

Managing of Content

Provides access to broadrange of musicUser’s can upload their ownmusic

Promotes bands/music artists

Discover music

Allows users to share whatthey are listening to

Provides music artists with‘listener tracking’

Connects with Social Media(Facebook, Google+)

Access anywhere

Boxee

Musicians/Record Labels

Livio Radio

Barnes and Noble

Juniper Networks

StumbleUpon

Escape Media GroupWeb Client

Mobile App

Subscription/Free Trial

Subscriptions

Banner ads

Site takeovers

Artist Promotions

Marketing events

Servers

Salary

Maintenence

Market Research/Marketing

Facilities

Licensing

LawyersEquipment

2CUSTOMER SEGMENTS

ARTISTS LISTENERS

SERVICE BLUEPRINT

THE MUSIC FAN

CUSTOMER

DISCOVER JOIN USE

FRONTSTAGE

BACKSTAGE

SUPPORT PROCESS

CO-PRODUCTION

SELF-SERVICE

CUSTOMIZATION

hear navigate learn more sign up view demo confirm build profileupload content

discover listen share

finalize account

web advertise home page

overview page sign up view demo confirm build profile

upload content

discover listen share

finalize account

optionalvideo

tutorial

marketing/advertising design

write up info

record/store

develop manage

develop manage store info

MGMTdatabase

finalize account

analyzemanageCRM

IT supportwrite up

infoserver/storage

server/storage

send confirmemail

finalize account

user info stored

databaselistenertracking

promotenew artist

customizeappearance

money transaction

hear navigate learn more sign up view demo confirm build profileupload content promote analyze

money transaction

add referral home pageoverview

pageapplication

pageclickable

prototype

send confirmemail

profile builder

music catalogs promotions analyticsquestionnaire

marketing/advertising design

write up info

record/store

develop manage

develop manage store info

MGMTdatabase

finalize account

optionalvideo

tutorial

analyzemanageCRM

IT supportwrite up

infoserver/storage

server/storage

send confirmemail

user info stored

databaselistenertracking

radio site skinbanner

plotgraphs

finalize account

customizeappearance

THE ARTIST

CUSTOMER

DISCOVER JOIN PROMOTE

FRONTSTAGE

BACKSTAGE

SUPPORT PROCESS

CO-PRODUCTION

SELF-SERVICE

CUSTOMIZATION

IT STRATEGY

Collecting – people upload songs to the website

Organizing – the data is categorized under the artists name

Analyzing – tags are added to allow searches to be made

Storing and retrieving – the data is stored on the server where it can be retrieved through users searching in the Grooveshark website

Processing – Adding new songs and making data changes to existing songs

Transmitting and receiving – The server uses internet connection to stream music to the users computer

Displaying – the sound is played through the speakers

IT STRATEGY

:

Personal InfoName/email/phoneCredit card/billing

analyzes/processesInformation & makes transaction

User receives welcome/thank youEmail (receipt)

Information is stored in a secure database for billing & log in information

INPUT

PROCESS

OUTPUT

STORE

:

artist uploads song and tags it under the appropriate genre

format of file validated,song is categorized

song appears on site instantly and can be listened to.

song is stored in database under the tagged genres

INPUT

PROCESS

OUTPUT

STORE

:

user clicks on site skin ad for artist/ listens to the song/ rates the song/ writes a message about the song

click tracking is paired with user info and is analyzed and calculated

the artist has access to a series of graphs that represent who/how many listeners are clicking on ad

information is stored in the artist promotion database

INPUT

PROCESS

OUTPUT

STORE

THE DASHBOARD

CUSTOMERSATISFACTION

INTERNALPROCESS

ENVIRONMENTCOMMUNITY

LEARNINGGROWTHFINANCIAL

EMPLOYEE SATISFACTION

IT STRATEGY

CSF’s

Relevant ContentCommunity (Encouraging Buzz)Employee HappinessArtist/Listener HappinessProductive/EfficientGrowthAccessibilityCosts and Revenue

RELEVANTCONTENT

ARTISTLISTENER

HAPPINESS

EMPLOYEEHAPPINESS

GROWTHACCESSIBILITY

COSTREVENUE

BUZZ

NEW LISTENERS

NEW ARTISTS

NEW UPLOADS

ADS

REFERRALS

SOCIAL MEDIA

SALARY

ENVIRONMENTPEOPLE

BONUS/REWARDS

RETENTION

NEW EMPLOYEES

CAREER DEVELOPMENT

CONTENTVALUE

COMMUNITY

AFFORDABILITYACCESS

VARIETY

EASE OF USE

SERVICERECOVERY

TWITTER

SHARES

UPLOADS

COMMENTS

TUMBLR

LIKES

EMAILS

FACEBOOK

PROFILES

EMAIL

SOCIAL MEDIA

ADS

REFERRAL

ARTICLE

GOOGLESEARCH

EVENT

PROFITMARKETING

SALES

EXPENSES

PRODUCTIVEEFFICIENT

ERRORS

GOALS

EMPLOYEES

TIME

GENRES

UPLOADS

ARTISTS

BUZZ

FACEBOOK

PROFILES

METRICS

Relevant Contentpopular genres# of song shares

Community (Encouraging Buzz)# of comments/ sharesarticles, ratings, blog posts

Employee Happinessemployee retention (quit/ new)# of complaints

Environment/Communitycharity events

Artist/Listener Happinessoverall satisfaction# of complaints

Productive/Efficientobjective progress

Growth# of sharessocial media breakdown

Accessibilitymeans of access# of referrals

Costs and Revenueprofit/expenses

BALANCE SCORECARD

METRICSPERFORMANCE DASHBOARD

Current Users users by region

Daily Growth

Service Recovery# real time complaint count

Site Traffic

Social Buzz

METRICSSERVICE RECOVERY

Complaintsdaily countchannelsfacebook, call center, complaint forms

Call Centerhistory

Top ten complaints

Frequency of complaints

DEMOTHANK YOU!