Groeiversneller
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Transcript of Groeiversneller
#SOCIETY30
Driebergen
Juni, 2011
RONALD VAN DEN HOFF
#SOCIETY30
CONSUMENT
FINANCIALS
PRODUCENTEN
€REGENTEN –QUANGO’S
OVERHEID &POLITIEK
ZOMBIEECONOMY
ZOMBIE BLOOPERS
ZOMBIE BLOOPERS
“WE PROBEREN WERKGELEGENHEID TE
REDDEN AAN BOORD VAN DE TITANIC”.
Peter Sloterdijk, German Philosopher.
“ANYBODY THAT THINKS WE COME OUT OF
THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”Don Tapscott
INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
FREE AGENT – SELF EMPLOYED PROFESSIONAL
“A Knowmad is a nomadic knowledge
worker that is, a creative, imaginative,
and innovative person who can work
with almost anybody, anytime,
and anywhere.”John Moravec
Organisaties
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
Communication
SIMPLE, SMART, SHARING & SUSTAINABLE
simple
simple
smart
smart
sharing
MONEY
sharing
smart
smart
GEVEN = ONTVANGENSOCIALE STRUCTUURASYNCHRONE WEDERKERIGHEID
WEGGEVEN:WEG=WEG
sustainable
CROWD COLLABORATION
sharing
CROWD COLLABORATION
sharing
!
VALUENETWORK
22 RETWEETS19.000 CONTACTS
22 RETWEETS19.000 CONTACTS
VALUENETWORK
12.000 + downloads
3200 tradtioneel verkocht
OVERHEID
REGENTEN
PROSUMER
PRODUCENTEN
PROSUMER
INTERDEPENDENTE ECONOMIEverbondenheidduurzaamheidwederkerigheid
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
VALUE NETWORKS
PROSUMER
PRODUCENTEN
COLLABORATIVE LIFESTYLEVALUE NETWORKS
Online Matching
Mobile layar
No terms & conditions
Free Free? Free?Free
Matching Reviews
Meetingrooms
sustainable
COLLABORATION ECOSYSTEM
Social Economische
Entiteit
Virtual DNA
Event software
ForumQ & A
Digital coaching
Blog
Meeting Planner
Twitter integration
Google apps integration
Plaza group connections
Wiki
Social singlesign on
Mobile
sustainable
LONG SNOUT
HIGH
LOW
VALUE PERCLIENT
NBRCLIENTS
HIGH
LOW
SALESPERCLIENT
NBR OFCLIENTS
HIGH
PARETO 20-80 RULE
LONG TAIL
FAFA FA
VALUE NETWORKS & VALUE CONSTELLATIONS
LONG SNOUTHIGH
LOWNBR OFCLIENTS
VALUEPER CLIENT
THE M
ESH
THE MESH
“Wat is de beste plek voor een vergadering met 10
mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com
#s2m
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudok dat zou Seats2Meet
moeten zijn #s2m ... zie dat ik niet de enige ben met
die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
GOOGLE MAXSTRATEGY
S2M LAYARLOCATION FINDER .. .
.
MOBILECHECK IN
SERENDIPITY
UNEXPECTED RELEVANCE
CHECK IN
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
CONTENTCURATION
REAL TIME
ON DEMAND
RELEVANCE
SALES
MARKETING
PR
RESERVATIONS
WEBMASTER
PURCHASING
FOOD & BEVERAGE
RESULTS
PROFITABILITY3X HIGHER,
SOCIAL CAPITAL NOT EVEN COUNTING
MARKETINGSALES
PRRESERVATIONS
VALUE CHAIN
VALUE NETWORK
3 FTE NOW,
USED TO BE 20!
FROM 2 TO20 S2M LOCATIONSWITHIN THE YEAR
WE ARE GOING INTERNATIONAL!
DESIGN
SIMPLE,SMART, SHARING& SUSTAINABLE