Grocery / Market ManagerQ4 2009

4th Quarter 2008Grocery / Market ManagerNovember-January 2008

Program: Wks 01 - 48

Items 155031 Mounds 8pk155024 Almond Joy 8pk155038 Milk 8pk154957 Kit Kat 8pk194513 Reese’s FastBreak 8pk154876 Reese’s 8pk188791 NEWNEW York 8pk169554 NEWNEW Twizzler 8pk

MERCHANDISING• Grocery End Caps• Action Alley

-Stackbases (Utilize DRC’s or Hershey 4-tier Display pieces)

-Dump Bins• Checkstand End Caps• Cart Rail

8-Pack Yearlong Rollback

# 2 Hershey Packtype at Walmart# 2 Hershey Packtype at Walmart# 2 Hershey Packtype at Walmart# 2 Hershey Packtype at Walmart

NEW

4th Quarter 2008Grocery / Market ManagerNovember-January 2008

Program: Wks 36 - 48SSO’s Shipping: Week 39 & 43

Items 111648 Milk Chocolate Giant Bar111655 Almond Giant Bar111673 Special Dark Giant Bar111680 Symphony Milk Chocolate Giant Bar111692 Symphony Almond/Toffee Giant Bar

COMAC• Tentative dates• Feature week 41 & 44

MERCHANDISING• Front End Cap• Grocery End Cap• Cartrail

$1.50 Giant Bar Rollback

4th Quarter 2008Grocery / Market ManagerNovember-January 2008

Program: Wks 36 - 48HERSHEY will be the LOWESTLOWEST priced baking chip!

4 extra weeks on Rollback vs. 2008No Tab/COMAC

Items 9254708 Semi-Sweet Chips9254617 Milk Chocolate Chips9254547 Reese’s Peanut Butter Chips9248454 Heath Bits-’O-Brickle Chips9282094 Special Dark Chips9228097 Butterscotch Chips9228090 Premier White Chips103610 Kisses, 12oz

Suggested Merchandising• Front End Cap• Grocery End Cap• Cartrail• Action Alley

$1.94 Fall Baking Rollback

New New GraphicsGraphics

November 15, 2009

for

4th Quarter 2008Grocery / Market ManagerNovember-January 2008

Program Highlights • 48% of seasonal order ships in 1st 3 waves• Top 3 Packtypes:

•CPC 12-14oz (52% of Holiday Buy)•Canes (17%)•Seasonal Multi-Packs (11%)

Strategies• Early execution of key packtypes• Cross merchandise $1 Canes with Limited Edition Coke Ornaments

MERCHANDISING• Front End Cap• Grocery End Cap• Cartrail• Action Alley• Catch the Season Wall

Program: Wks 40 - 48SSO’s Shipping: Weeks 39, 40, 41, 42, 43, 44, 45

2009 HOLIDAY

4th Quarter 2008Grocery / Market ManagerNovember-January 2008

Program Highlights 8-PACKS ($1.08/$1.18)188791 NEWNEW York 8pk169554 NEWNEW Twizzler 8pk155031 Mounds 8pk155024 Almond Joy 8pk155038 Milk 8pk154957 Kit Kat 8pk194513 Reese’s FastBreak 8pk154876 Reese’s 8pk

40oz PACKAGED CANDY ($7.97/$8.88)188799 Hershey Nuggets Asst 38.5oz188669 Hershey Kisses 40oz188678 Assorted Miniatures 40oz133944 Kit Kat/Reese Assorted 40oz188686 Reese Miniatures 40oz192356 Asst Choc/Pkg 38.5oz

Program: Wks 48 - 52SSO’s Shipping: Weeks TBD

2010 GAMETIME

NEW NEW ITEMSITEMS

THEATER BOXES ($1.00)170713 Milk Duds 5oz134246 Whoppers Strawberry 5oz190620 Reese Whoppers 4oz134752 Whoppers 5oz170120 Good & Plenty 6oz123084 Good & Fruity 5oz179934 Jolly Rancher Gummies136633 Reese’s Pieces 4oz

NEW ITEMS

• Reese’s Pieces• Almond Joy Pieces• Special Dark Pieces• York Pieces

COMAC• TBD

MERCHANDISING• Front End Cap• Grocery End Cap• Cartrail• Action Alley• Catch the Season Wall