GROCERY DELIVERY: A FEASIBILITY STUDY ENGLISH 212: TECHNICAL WRITING BEAU BIVINS.
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Transcript of GROCERY DELIVERY: A FEASIBILITY STUDY ENGLISH 212: TECHNICAL WRITING BEAU BIVINS.
GROCERY DELIV
ERY: A
FEASIB
ILITY
STU
DY
EN
GL
I SH
21
2: T
EC
HN
I CA
L W
RI T
I NG
BE
AU
BI V
I NS
OVERVIEW
• Introduction
• Methods
• Results
• Conclusion
• Recommendation
INTRODUCTION
• Researched the feasibility of establishing a grocery delivery service in the Anchorage area.
• What the market wants.
• Groceries to you
• Factors to consider• Manned or Unmanned• Warehouse-based or Store-based
METHODS
• I conducted my primary research on the UAA and APU library databases. I reviewed many peer reviewed articles on the topic of grocery delivery.
• I reviewed reputable online websites that focus on social media and emerging business trends around the world.
• I created a questionnaire to help me get a better understanding of how much the immediate community is aware of the grocery delivery concept.
• I distributed said questionnaire to fellow classmates and random potential customers to really get a good idea of whether or not a service like this would get used.
• I examined the data and created graphics using the information provided by the respondents.
RESULTS
• The results that we gathered were very helpful in depicting the current attitude and knowledge towards grocery delivery.
• Questions asked:• Are you familiar with the grocery delivery concept?• Would you use a grocery delivery service?• Do you prefer manned or unmanned deliveries?
80% of the participants surveyed indicated that they were unfamiliar with the concept of grocery delivery.
We can see that by an overwhelming margin people would indeed use a grocery delivery service if they were made aware of its existence
An overwhelming majority would prefer a manned delivery to an unmanned delivery, (17 out of 20.)
CONCLUSION
• Indeed feasible
• Awareness of factors
• Market knowledge
• Time conscious
RECOMMENDATION
• Be conscious of competitors
• Larger sample
• Time
• Market research