Gridiron Youth Magazine 2012 Media Kit

4
2012 Media Kit Reach Youth Sports Enthusiasts...For Investment! More Less We are the to your market! key M A G A Z I N E Middle Tennessee’s Leading Youth Community Football Magazine for Parents, Youth and Sports Officials

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Middle Tennessee’s Leading Youth Community Football Magazine for Parents, Youth and Sports Officials

Transcript of Gridiron Youth Magazine 2012 Media Kit

Page 1: Gridiron Youth Magazine 2012 Media Kit

2012 M

edia

Kit

Reach Youth Sports Enthusiasts...For Investment!More Less

We are the to your market!key

M A G A Z I N E

Middle Tennessee’s Leading Youth Community Football Magazine for Parents, Youth and Sports Officials

Page 2: Gridiron Youth Magazine 2012 Media Kit

Cir

cula

tion &

Rea

der

ship Circulation Readership

10,000 20,000

Because of a high pass-along rate, one magazine is seen by 2

different readers.

is distributed free-of-charge at youth

football games within communities represented by the

TYFA, TNYFL, and Mid State youth football leagues across

9 Counties, 46 communities and the parents of over 10,000

athletes and cheerleaders represented from age 5-14.

GridironYouth Magazine

* Estimated figure. Others are 2011 data from league websites.

Middle Tennessee’s Leading YouthCommunity Football Magazine forParents, Youth and Sports Officials

Bedford County

Davidson County

Maury County

Rutherford County

Wilson County

Sumner County

Williamson County

Montgomery County

Putnam County

Warren County, Kentucky

Shelbyville

Nashville, Hermitage, Donelson, Madison,

Old Hickory

Columbia, Spring Hill

Murfreesboro, Lavergne, Smyrna

Lebanon, Mt. Juliet, Gallatin

Hendersonville, Goodlettsville

Brentwood, Franklin, Nolensville

Clarksville

Cookeville

Bowling Green

*

Youth Football Playersby Football League

2-Page Spread Full-Page

Half-Page

(A) (B)

(C) (D) (E)

Prices Are Per Issue & Include Online Ads

Advertisement Dimensions

Digital Requirements

1x or 2x 3x 4x

Back Cover $2900 $2600 $2400Inside Covers $1900 $1600 $14002-Page Spread (A) $2600 $2300 $2000Full Page (B) $1600 $1300 $1050Half Page (C) $1050 $750 $550Quarter Page (D) $750 $500 $350Marketplace (E) $250 $250 $250

2-Page Spread (w/bleed) 17.25” X 11.25”2-Page Spread Trim Size 11” X 17”Full Page (w/bleed): 8.75” X 11.25”Full Page Trim Size: 8.5” X 11”Half Page 8” X 5.25”Quarter Page 3.875” X 4.875”Marketplace 4” X 2”

The preferred file type for advertisements is JPEG(.jpg) file with . Pleaseprovide files on either CD or through email.

All artwork must have a resolution of 300 dpi at100% size for print, and please save as CMYK. Lineart images should be at 1200 dpi (eg. illustrations inbitmap mode). Send all artwork to:

Michael [email protected]

fonts and images embedded

GRIDIRON MAGAZINEP.O. Box 2513 | Brentwood, TN 37024615.832.5388 Tel | 615.832.1040 Fax

Top 10 Reasons to AdvertiseÜ

Ü

Ü

Ü

Ü

Ü

Ü

Ü

Ü

Ü

We are the only youthsports magazine that reachesthe various youth footballleagues in MiddleTennessee.

Your magazine ad will beposted online also.GRIDIRON is distributedto the readers .

Our readers will pick upGRIDIRON to make

about equipment,school choice, and activities.

Advertising in GRIDIRONis a moremethod of reaching thismarket than any othermethod (i.e., billboards,other magazines).

GRIDIRON is a slick-glossy magazine, which ismore to parentsthan newspaper-typepublications.

More , credible,and informative than anyother medium.

GRIDIRON engagesreaders and builds

which generateresponse.

Your ad lasts wellbeyond the 15, 30 or 60seconds that televisionoffers.

GRIDIRON has a highpass- along rate of .

Magazine advertising.

free of charge

decisions

cost-effective

attractive

personal

relationships

exposure

2 people

affects sales

Page

ADQuarter

Marketplace

Issue Themes & Deadlines

Inside Each Issue

August:Deadline: 1st Week in JulyDistribution: 3rd Week in July

September:Deadline: 1st Week in Aug.Distribution: 3rd Week in Aug.

October:Deadline: 4th Week in Sept.Distribution: 2nd Week in Oct.

November:Deadline: 2nd Week in Nov.Distribution: 4th Week in Nov.

Highlighting TYFA, TNYFL,and Mid State Football communities andvarious players.

Football safety facts andinformation for families, coaches and players.

Tips to help athletes becomemore effective

Activities and other happeningsaround our region

How to live successful on and offthe field.

What modern technologyhas to offer today’s athletes.

Health & Safety

Academics

Sportsmanship

Family

Recognition

Tools for Success

Coaches’ Q&A

Events

Everyday

Technology Tips

Page 3: Gridiron Youth Magazine 2012 Media Kit

Cir

cula

tion &

Rea

der

ship Circulation Readership

10,000 20,000

Because of a high pass-along rate, one magazine is seen by 2

different readers.

is distributed free-of-charge at youth

football games within communities represented by the

TYFA, TNYFL, and Mid State youth football leagues across

9 Counties, 46 communities and the parents of over 10,000

athletes and cheerleaders represented from age 5-14.

GridironYouth Magazine

* Estimated figure. Others are 2011 data from league websites.

Middle Tennessee’s Leading YouthCommunity Football Magazine forParents, Youth and Sports Officials

Bedford County

Davidson County

Maury County

Rutherford County

Wilson County

Sumner County

Williamson County

Montgomery County

Putnam County

Warren County, Kentucky

Shelbyville

Nashville, Hermitage, Donelson, Madison,

Old Hickory

Columbia, Spring Hill

Murfreesboro, Lavergne, Smyrna

Lebanon, Mt. Juliet, Gallatin

Hendersonville, Goodlettsville

Brentwood, Franklin, Nolensville

Clarksville

Cookeville

Bowling Green

*

Youth Football Playersby Football League

2-Page Spread Full-Page

Half-Page

(A) (B)

(C) (D) (E)

Prices Are Per Issue & Include Online Ads

Advertisement Dimensions

Digital Requirements

1x or 2x 3x 4x

Back Cover $2900 $2600 $2400Inside Covers $1900 $1600 $14002-Page Spread (A) $2600 $2300 $2000Full Page (B) $1600 $1300 $1050Half Page (C) $1050 $750 $550Quarter Page (D) $750 $500 $350Marketplace (E) $250 $250 $250

2-Page Spread (w/bleed) 17.25” X 11.25”2-Page Spread Trim Size 11” X 17”Full Page (w/bleed): 8.75” X 11.25”Full Page Trim Size: 8.5” X 11”Half Page 8” X 5.25”Quarter Page 3.875” X 4.875”Marketplace 4” X 2”

The preferred file type for advertisements is JPEG(.jpg) file with . Pleaseprovide files on either CD or through email.

All artwork must have a resolution of 300 dpi at100% size for print, and please save as CMYK. Lineart images should be at 1200 dpi (eg. illustrations inbitmap mode). Send all artwork to:

Michael [email protected]

fonts and images embedded

GRIDIRON MAGAZINEP.O. Box 2513 | Brentwood, TN 37024615.832.5388 Tel | 615.832.1040 Fax

Top 10 Reasons to AdvertiseÜ

Ü

Ü

Ü

Ü

Ü

Ü

Ü

Ü

Ü

We are the only youthsports magazine that reachesthe various youth footballleagues in MiddleTennessee.

Your magazine ad will beposted online also.GRIDIRON is distributedto the readers .

Our readers will pick upGRIDIRON to make

about equipment,school choice, and activities.

Advertising in GRIDIRONis a moremethod of reaching thismarket than any othermethod (i.e., billboards,other magazines).

GRIDIRON is a slick-glossy magazine, which ismore to parentsthan newspaper-typepublications.

More , credible,and informative than anyother medium.

GRIDIRON engagesreaders and builds

which generateresponse.

Your ad lasts wellbeyond the 15, 30 or 60seconds that televisionoffers.

GRIDIRON has a highpass- along rate of .

Magazine advertising.

free of charge

decisions

cost-effective

attractive

personal

relationships

exposure

2 people

affects sales

Page

ADQuarter

Marketplace

Issue Themes & Deadlines

Inside Each Issue

August:Deadline: 1st Week in JulyDistribution: 3rd Week in July

September:Deadline: 1st Week in Aug.Distribution: 3rd Week in Aug.

October:Deadline: 4th Week in Sept.Distribution: 2nd Week in Oct.

November:Deadline: 2nd Week in Nov.Distribution: 4th Week in Nov.

Highlighting TYFA, TNYFL,and Mid State Football communities andvarious players.

Football safety facts andinformation for families, coaches and players.

Tips to help athletes becomemore effective

Activities and other happeningsaround our region

How to live successful on and offthe field.

What modern technologyhas to offer today’s athletes.

Health & Safety

Academics

Sportsmanship

Family

Recognition

Tools for Success

Coaches’ Q&A

Events

Everyday

Technology Tips

Page 4: Gridiron Youth Magazine 2012 Media Kit

Youth Sports Statistics

Contact:

LaJuan Stoxstill-DiggsFounder & Editor-in-Chief

GRIDIRON MAGAZINEP.O. Box 2513 | Brentwood, TN 37024615.887.8809 Tel | 615.832.1040 Fax

[email protected]

Source: Minnesota Amateur Sports Commission, Athletic Footwear Association, USA TodaySurvey, Michigan State. Retrieved from http://statisticbrain.com/youth-sports-statistics/ on 9/9/12

Number of kids who play organized sports each year 35 Million

Percent of kids who play sports outside of school 60%

Percent of boys who play organized sports 66%

Percent of girls who play organized sports 52%

Percent of coaches who are dads coaching their own kids 85%

Percent who participate in sports to be with friends 65%

Percent who were reluctant to play sports 15%

Percent who said they wouldn’t care if no score was kept in their

games 71%

Percent who said they wished no parents would watch them play

37%

Percent who said they see other kids act like poor sports

frequently 51 %

Percent who would prefer to be on a losing team if they could

play rather than warm the bench on a winning team 90%

Percent of kids who said they had been called names, or insulted

by coaches 45.3%

Percent who said they planned to stop playing the next year 35%