MUSIC & MEDIA –SEMINAR

Saturday 20th October

11.30–12.30 / Ballroom 1

Greening events!

Events have environmental impacts but the people behind them also have an opportunity to respond to thepublic's demand for more sustainable alternatives. To make the change, we need to think about howenvironmental issues can be taken into consideration in the production process. This panel introduces new toolsand instructions on how event producers can green up their events. The panelists will share their ideas and giveconcrete examples on environmental actions they have taken, what problems they may have faced and how theysee the green event industry developing in the future.

Forewords: Niklas Lundell (Way Out West festival, Sweden) (15min)

Panelists:

Flow Festival – Emilia Mikkola emilia@flowfestival.fiIlosaarirock – Katri Kilpiä katri.kilpia@ilosaarirock.fiKlubi Tampere – Tero Viikari tero@klubi.netLiveNation – Ritva Väänänen ritva.vaananen@livenation.fi(Ruisrock – Mikko Niemelä mikko.niemela@ruisrock.fi)

Moderators:

Mira JarkkoEnvironmental PlannerCity of Helsinki Environment Centre

Mira is a long term environmental specialist. For the last 5 years she has been working in corporateenvironmental management field; especially developing the light environmental management system calledEcoCompass for small and medium companies. The EcoCompass system was developed in co-operation withsimilar Scandinavian systems and is now piloted for events in Greening Events –project.

Prior to her work with companies, Mira worked developing environmental responsibility in various projects e.g.planning exhibitions and producing events. Currently Mira works as Environmental Planner at City of HelsinkiEnvironment Centre, and co-ordinates for example the co-operation between City of Helsinki and businesses innew Climate Partners -network.

Elina LevulaProject PlannerGreening Events –project

Elina majored in Corporate Environmental Management, with thesis called ’Greening event –Environmentalmanagement in event management’ in University of Jyväskylä. After university she found herself working assustainability assistant and later sustainability co-ordinator for major festival producer in UK, Festival Republic.

Soon after returning to Finland she continued working in her field of passion, developing the sustainable eventindustry, as project planner in Greening Events –project (2012-2014), co-ordinated by City of HelsinkiEnvironment Centre.

TIMETABLE

11.00-11.30 ‘Green room’ discussion among presenter Niklas Lundell, moderators and panelists (for those whoare available) in the hotel launch.

11.30- 11.45: Forewords: Niklas Lundell (15min)

11.45-12.30: The script for the panelists (45min):

We will be discussing about environmental management in event production, in practice. Our aim is to presenttools and actions that viewers can understand and implement in their own work/production. Let’s try to giveexamples how environmental management has grounded in your production and what actions have beenimplemented. We should also honestly speak about what was easily changed, what is challenging and why. Weshall move from environmental aspect (waste, energy use, material use etc) to another. Here is the initial ‘script’that we will loosely follow:

1. What are the 2 most important drivers in greening your event?o Values? Life style? Staff? Image? Training? Management? Available services? Money?

2. Waste management – What are the weakest and strongest links?a. What have made your waste management network strong –resulting high recycling figures?b. What has made it difficult?

3. What about Green energy ? Do you use it? Is it easy to get? What are the obstacles?a. Is green energy easily available?b. Is it more expensive?

4. Can you tell me innovative examples of re-use and recycle or even immaterial solutions?a. Please give concrete examples :)

5. Can you tell me about a time when things went really wrong?a. Please give concrete examples :)

6. Can you share highlights or best memories of greening your event ?a. What has been most rewarding and why (unless you have told it already)?

12.30-13.00: Lunch break

13.00-15.00: Greening Events! - event clinic in Masuuni

Please come around the clinic for further discussion and questions if you have time!