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NOKIA

What we know them for?

Where NOKIA started from?

In 1865, Fredrik Idestam established a pulp mill. He opened a second mill three years later near the town of Nokia

Paper, Rubber, Cables

After the first world war, Nokia was close to bankruptcy and the nearby Finnish Rubber Works, maker of galoshes, hoses and tyres, bought the firm.

In 1982, Nokia introduced its first car phone, with the grand title of Mobira Senator.

In 1992, the company divested all other businesses to focus on telecommunications.

Logo Evolution18651898196519671966

OriginsIn 1865, Fredrik Idestam established a pulp mill in south-west Finland and started manufacturing paper. He opened a second mill three years later near the town of NokiaBy 1902, the firm had moved into electricity generating. After the first world war, Nokia was close to bankruptcy and the nearby Finnish Rubber Works, maker of galoshes, hoses and tyres, bought the firm.A few years later, the group acquired Finnish Cable Works, exporter of telephone and electricity cables to the Soviet Union, and the crucible of Nokia's electronics business. The three companies merged in 1922 to form a conglomerate.

Rubber, Paper, PhonesBy the 1960s, Nokia had begun making radio phones for the Finnish military. In 1982, Nokia introduced its first car phone, with the grand title of Mobira Senator. Its first handheld mobile arrived in 1987 and weighed a hefty 0.7kg (1.7lbs). Officially called the Mobira Cityman, it soon became known as the 'Gorba' after Soviet president Mikhail Gorbachev was pictured using one.By 1992, conglomerates were out of fashion and Nokia decided to focus entirely on mobile phones, gradually selling off its rubber, cable and consumer electronics businesses.

http://techcrunch.com/2013/09/03/nokia-reinvention/10

Vinni Cosmetics

What is it known for?

Fogg, a deodorant brand that toppled market leader AXE in 2 years and gained a market share of about 13% as of October 2013.

How it started?Darshan Patel, ran Ahmedabad-based Paras Pharma, along with his two brothers Girish and Devendra and built brands like Krack (for cracked heels), Moov, Livon hair smoothener, Dermicool and Itchguard..

From pharma to personal careVini Cosmetics was launched by Patel after he sold his one-third stake in Paras Pharma to private equity (PE) company Actis for $43 million in 2006. He spent four years in product development and building a network of distributors for his new company. Vini was formally launched in 2010 and soon unveiled 18+ and Jinjola

Success Forumula"We were studying the deodorant market prior to launch and found that there was space for a product such as Fogg. People were actually looking for a product which had no waste when applied,Darshan Patel

What is it known for?

StrategySo instead of focusing on attraction, the brand focused on something very interesting - quantity of deo or in broader terms Value. At the launch of 18+ in July 2011, his first deodorant, Patel asked everyone for feedback. "People said it smelt good, the pricing was fine but one feedback kept surfacing that 'deodorants get over fast'," he says. He decided to address that concern of consumers by launching Fogg, a product without gas. This prevents the liquid from vapourising easily, checks its wastage and makes a deodorant bottle last longer.

A year ago, Axe commanded a higher share of about 18-19% of this now highly fragmented market.Fogg has garnered an all-India value share of about 13% as of October last year. The market share of Axe, which was the leader so far, is just about 8% now.

Virgin Atlantic Airlines

What is it known for?

Virgin Atlantic is the seventh-largest UK airline in terms of passenger volume.

Where did VIRGIN start from?

Richard Branson started his Virgin Mail Order business selling cut price records by post in 1970. The first Virgin Record Shop opened at 24 Oxford Street, London in 1971.

Rolling through the 70s

THE MANOR (1972)Britains first residential recording studio

VIRGIN FILMS (1979)

VIRGIN BOOKS (1979)

From airwaves to airlinesIn 1984, much to the horror of his directors, Richard announced to the world that a high quality, value for money airline would begin operating within three months. Three months, some licenses, staff and an aircraft packed with celebrities later,Virgin Atlantic Airways was born.