Greener, Fairer, Stronger

Communications Pack

Launch 22nd June 2020

Vision launch will be on 22nd June – we hope that you will support the vision across your channels from that date.

To help with this activity this communications pack, includes:1. Vision launch strategy2. Vision and abridged narrative (link to full narrative) 3. Economic impact figures and recovery plan outline for information4. Suggested launch Tweet / Linked in post5. Suggested Website/ newsletter copy for launch6. Case study examples7. Images guide8. Press release link9. Recovery plan timeline

Vision launch 22nd June 2020

3

PRIORITIES/HIGHLIGHTS

Yorkshire Post launch (Saturday 20th June)

Key stakeholders and partners launch (Monday 22nd June)

Wider PR launch (Monday 22nd June)

Case study activity w/b 22nd June – on-going

Think piece activity – w/b 22nd June – on-going

Building of wider Business and Economy Communications plan –completed July 2020.

York and North Yorkshire Recovery Vision Launch

Comms plan for launch – from 20.06.2020

Objectives

Think – audiences know that the regions key and trusted stakeholders have collaborated to agree a vision for York & North Yorkshire. Businesses understand the vision supports their recovery and growth out of COVID-19.

Feel – all audiences feel that the vision will lead to better decision making that will impact them positively, igniting change, locally, regionally and in the short, medium and long term.

Do – key stakeholders share the vision, and engage their audiences in how this vision can impact positively for them and what change can look like practically.

StrategyCollective voice of leadershipLocal areas, specific sectors and networks, key institutions share in the values and principles laid out in the vision and help to inspire the leadership that will be crucial for our economy to recover.

Build the business case – work with key organisations to develop understanding in the business case for greener, fairer and stronger and that it’s not just a ‘nice to do’.

Build confidence in the practical reality –Through case studies and think pieces show the practical reality of activities and processes that will make our economy greener, fairer and stronger .

Consistent language and toneWider communications plan for recovery (late June/ July 2020) to support a consistent use of language and tone delivered by the initial narrative..

4

• Local authority leaders and CX• LEP• Businesses/ networks/representatives

• Stakeholders• Partners (local and regional)• Members/Parish/MPs

• Business Leaders and influencers• Pan northern partners (NP11/ NPIF)

1. Collective voice of leadership2. Build the business case3. Build confidence in the practical reality4. Consistency in language and tone.

Recovery vision communications plan.

AUDIENCE

STRATEGY

IMPLEMENTATION

EVALUATION

Build the business case• Use LEP research and links to Local Industrial Strategy to support

the vision• Engage businesses to share case studies how the vision applies to

their business model

Collective voice of leadership• Create an overarching look and feel for recovery vision• Share the comms pack and engage partners in putting their voice

behind the vision.• Coordinated launch activity including Partner list email.• Engage with the vision in local/ sector specific areas• Develop a case study guide• Develop a comms plan of further case studies and think pieces

that help to promote the vision to key audiences.

Build confidence in the practical reality• Use the vision to amplify messages around key policy and

investment decisions as they’re made.• Share case studies as recovery measures are implemented.

Key stakeholders and business share the recovery plan, increase in positive social media sentiment about recoveryKey stakeholders use the vision to talk about their own recovery and shape their future plansIncrease in collaborative working around recovery communications region wide.

Consistency in language and tone• Use the narrative as a framework for on-going recovery

communications• Tone must be empathic and recognise challenge whilst engaging

in optimism• Use the narrative to help shape leadership pieces and wider

activity across the whole recovery communications plan.

Our vision for recovery:

Working together, making the most of our great place and growing from our strengths, we can shift to a greener, fairer and stronger economy, accelerating opportunities for innovation and change in York and North Yorkshire.

Greener, Fairer, Stronger

Greener, fairer, stronger.

Working together, making the most of our great place and growing from our strengths, we can shift to a greener, fairer and stronger economy, accelerating opportunities for innovation and change in York and North Yorkshire.

The COVID – 19 pandemic has hit our region hard. The scale of economic impact across the region is unprecedented and has landed hardest on those who already had the least. It’s been tough, with people’s lives and their livelihoods turned upside down. If you need help, we urge you to get in touch with us. The dramatic impact on all of our lives has made us question what we value. Our resilience has been tested like never before. We are at a moment in time where we must come together to create change. Building on the shared values and collective efforts that have brought us together during the pandemic, we can shift to a better life for everyone. Out of the challenges we must recognise the opportunity we have before us, to work the grain of our place and grow our economy as greener, fairer and stronger – one that includes everyone in opportunities for innovation and change – and transforms how we live, learn work and visit in York and North Yorkshire.

To grow our economy and emerge from the COVID 19 pandemic greener, fairer and stronger we need to…

• Support businesses to survive Covid-19 and thrive through resilience and innovation, delivering a greener, fairer, stronger economy. • Help people into back into employment, to maintain or improve their quality of life.• Rapidly reconfigure skills delivery to respond to changing demand and new ways of learning. • Rejuvenate public spaces and town centres as places that work better, making them safe, greener and fairer for those who live work and visit in them. • Bring an end to digital disadvantage, ensuring that we are better connected and digital technologies are accessible to everyone• Stimulate job creation and business growth, by accelerating the transition to a greener, carbon negative region.

By working together, in our communities, across the region, with our northern neighbours and telling our story nationally and internally – we can shift to an economy in York and North Yorkshire that is greener, fairer and stronger, forever.

Visit Greener, Fairer, Stronger here: https://www.businessinspiredgrowth.com/covid-19-economic-recovery/Local Industrial Strategy: https://www.businessinspiredgrowth.com/wp-content/uploads/2020/06/LIS-YNY-BOARD-SIGN-OFF-13032020.pdf

Abridged vision and narrative

Economic Impact Forecast

Tourism most affected with 40% annual drop in GVA (£450m) leading to approximately 20.2k job losses

Retail will be 2nd most affected in terms of employment with approximately 6.5k job losses and a £230m drop in GVA

OBR+ £2.8bn (13.3%) drop in GVA, 69,000 job losses 18.9% unemployment

Worst case 18.6% GVA, 103,000 job losses 27.1% unemployment

Construction 2nd most affected for GVA with a 25% annual drop (£264m) leading to approximately 3k job losses

Set a positive vision of the future

Enable collaboration, learning and economies of scale

Facilitate clear communications around recovery in YNY Develop significant economic stimulus projects

Accelerate change to deliver LIS Good Growth vision

The COVID-19 crisis has amplified the need for us to deliver against the priorities laid out in our Local Industrial Strategy, legitimising our

longer term vision. We must capitalise on our unique capability to deliver good growth and accelerate the region’s recovery across 4 key

themes:

• Place and Infrastructure

• People and Community

• Business and Innovation

• Land Use and Environment

These themes map into our Local Industrial Strategy and underpin the work evolving on Devolution for York and North Yorkshire.

You can view the recovery plan framework here: https://www.businessinspiredgrowth.com/wp-content/uploads/2020/06/Economic-

recovery-plan-outline-June-2020.pdf

The Recovery Plan for York & North Yorkshire will…

TwitterWe are at a moment in time where we must come together to create change in #York & #NorthYorkshire

We are supporting @bizinspiredgrow to create an economy that is:

✔ Greener✔ Fairer✔ Stronger

Find out more: https://www.businessinspiredgrowth.com/covid-19-economic-recovery/

LinkedIn/FacebookWe are at a moment in time where we must come together to create change.

Building on the shared values and collective efforts that have brought us together during the pandemic, we can shift to a better life for everyone

We are supporting the York & North Yorkshire Local Enterprise Partnership to create an economy that is:

✔ Greener✔ Fairer✔ Stronger

Find out more: https://www.businessinspiredgrowth.com/covid-19-economic-recovery/

Suggested social media copy for launch

Suggested newsletter/ website copy for launch

York & North Yorkshire Recovery Vision launched

The York & North Yorkshire Local Enterprise Partnership (LEP) have shared a vision for the region’s recovery from COVID-19: Greener, Fairer and Stronger economy.

Developed collectively by key stakeholders across the region, the vision aims to empower all organisational, local and regional recovery plans, to address the economic impacts of COVID-19, in a way that will accelerate positive change towards a greener, fairer and stronger economy.

This vision statement can be read in full on https://www.businessinspiredgrowth.com/covid-19-economic-recovery/ . Any questions or comments, please direct these to enquiries@businessinspiredgrowth.com

The LEP is developing the regional recovery plans underpinned by this vision and are working with partners and businesses from every place and across sectors, to address the challenges our region faces, and to help us grow out of the COVID-19 pandemic with an economy that is Greener, Fairer and Stronger – forever.

You can see the full vision and accompanying narrative here:Visit the LEP social channels: Twitter @bizinspiredgrowth LinkedIn https://www.linkedin.com/company/ynylep/

Case Studies & Think Pieces Guide

To help support the vision, we want to use case studies that help to exemplify our Greener, Fairer, Stronger ambitions. These are stories and think pieces that help to make real what a greener, fairer and stronger world can look like. You may choose to highlight specific projects.

As the recovery activity get’s underway, we’ll be able to use more specific case studies that reflect policy and investment.

Greener – business case study: SEAGROWN

Greener – infrastructure case study: SCARBOROUGH BRIDGE

Fairer – social inclusion case study: LIZZIE’s STORY

Fairer – diversity case study: WOMEN IN STEM

Stronger – think piece: INCLUSIVE GROWTH

Stronger – think piece: SMART region

Stronger – think piece: CARBON NEGATIVE REGION

Images guide

We want to reflect our opportunities and what a greener, fairer and stronger society looks like for York & North Yorkshire. We also want to reflect that we are at a moment of change and we’ve used sunrise images to explore this. Here we’ve chosen a selection of images that reflect this: Opportunities in bio-technologies/ Diversity and inclusion in the workforce/ People working together/ Our beautiful and diverse places

Images guide

Press release

https://www.businessinspiredgrowth.com/news/greener-fairer-stronger/

Timescales

Vision Launch – 20th June

Draft Economic Recovery Plan 30th June

YNY LEP Board sign off 24th July

Local Authority sign off by 31st July

Proposals to Government July/August