Student Copy

What you get on front covers

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Masthead

Kicker

Cover Line

Secondary Lead

Plug

Graphic Feature

Selling Line

Banner

Feature Article Photo

Anchorage

Flash

Menu Strip

Bar Code

Date Line

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Headline

Web-links?

The main colours used in this issue of KERRANG! are white, Green and yellow. The use of green fits in with the headline story about the band ‘Green day’. The Fonts fit in with the Masthead font which appears to be broken. This is to make it look like the music is that loud its broken it, this is due to the type of music the magazine is about. The photo is in front of the masthead which puts across the importance of the story and the kickers and secondary leads are placed around the main picture, in the dead space.

How front covers are conceived and laid out

Colours Fonts Photographic Manipulation Organising the elements Consistency

How a magazine ‘speaks’ to its readers

Direct mode of address can appear ‘in yer face’, serious, warm…

Indirect mode of address can be mysterious, lively, sombre…

Creates a wacky, fun image, sharing an identity with the reader that offers the ‘independence’ of indie music.

Enigma – what are they getting up to now?

Reader relationship (mode of address)

Attitude Language (words and phrases) Enigmas

Which designs work?

Here’s an example of a degree-level analysis: http://www.aber.ac.uk/media/Students/sid9901.html

Crash

Northern Soul

Amp

Glitz and Glam

Unplugged

Faction

Xisco

REM

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Conventions

Design AudienceMagazines (move these around)