GreenClean
description
Transcript of GreenClean
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GreenCleanSection 2, Team 4
Megan AdcockMegan AniseEvan DusoKari FujiwaraMichael Morsch
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What are we?
• 100% recycled tealeaf napkins
• Corporation inspired by Ito En
• Creating value out of waste
• Proudly serving businesses
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Organizational Chart
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Salaries & Benefits• Health benefits• Vacation• IRA plans• Sales commission
Total Salaries, payroll deductions and employee benefits: $1,275,192
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Why choose to work at GreenClean?
• Competitive salaries• Three day weekends• Stock options• Employee of the month• OSHA Safe work environment
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Market Breakdown
Total National Market
(5,950,557 businesses)
Large Businesses
(981)
Medium Businesses (128,299)
Small Businesses (5,821,277)
GreenClean’s Market
Segments
Catering Companies in
Western Region(9,702)
Educational Services in the Western Region
(3,920)
GreenClean’s Target Markets
Medium and Large Businesses in the Western Region
(44,310)
We will focus on the
Western Region of the
U.S.
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Competitive Advantage• High quality
• Innovative product & process
• Flexible
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Perceptual Map
Positioning:
High QualityLow Environmental ImpactLow priceLow cost
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Industry size, trends and external factors
• Size: 300 million units total per year• Trends: Going green, promoting
American jobs• External factors:
– ‘Green’ competitors arising– New technology being introduced– Economic recession– Legal and regulatory requirements
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Product strategy
• Core product
• Actual product
• Augmented product
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Napkin Market
• Mature stage of life cycle
• Oligopoly
• GreenClean introductory and growth stages
• Brand equity through slogan and quality
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Price Strategy
• Low price
• Based on resources
• Competitor-based pricing
• Promotions, trials, and changing of brand usage