www.green.edu.bd ISO 9001:2008 certified

Prepared by

A.B.M. Ashiqur Rahman

ID: 120306075

Green University of Bangladesh

Developing the Student Developing the Student Market Plan of Green Market Plan of Green University of BangladeshUniversity of Bangladesh

ContextContext

Gub ProfileMarket SituationThreats & opportunitiesObjectivesPresent AdvertisingAction ProgramBudgetConclusionReference

GUB Profile

Private 3000+ enrollment Top ten ranked private university Founded in 2003 Two Campus r available Located Begum Rokeya Sarani & Mirpur 2 Graduate & Undergraduate programme Number of student activity club seven No. of department Eight

Market SituationMarket Situation

Student University choice characteristics Strong program in selected major Graduates get good jobs Faculty as teachers and mentors Well-rounded individual Support system for job searches Safety of Campus Academic Reputation

CompetitorPrivate Universities

Threats & OpportunitiesThreats & Opportunities

Threats to GUB : Permanent Campus risk of losing prominent faculty and staff for genuinely better

opportunities at other universities or locally growing competition from nearby public universities and privates

universities.

GUB Opportunities : No competitor in nearest location build an undergraduate experience using the best practices from

throughout the country Transport Facility. Auditorium. Student Activity Club. Labs & Library

Present AdvertisingPresent Advertising

ObjectivesObjectives

To achiving GUB vision. support the Vice-Chancellor on communications

issues build upon and maintain the University's brand

and reputation represent the University as required  with external

stakeholders including the media, partners, etc support key University activities through strategic

marketing and external relations.

New Marketing IssuesNew Marketing Issues

Transport facilities Student Activity Club. Faculty Members Convocation Providing interns offer

in foreign country

Action ProgramAction Program

marketing materials – Mini schedule for mailing &distribution in community, GUB magazine, etc.

outreach activities public relationship – success stories/testimonials advertising media Online marketing

Budget( 3 month)Budget( 3 month)

Total Radio: 25000 tk – all station

Total Cable: 50000 tk – TVC & sponsor in a program

Total Papers: 33000 tk- Reputed daily newspaper

Total Internet: 15000 tk

Total Mini Schedule: 30000 tk– estimate for printing only

Grand Total: = 1,53000 tk

ConclusionConclusion

1. have know who is our market

2. Use research to guide direction and policies.

3. Develop research tools as well as using institutional and external research sources.

References:References:

Admission office of GUBAdmission office of GUB www.green.edu.bd google , Wikipediagoogle , Wikipedia

Thanks to allThanks to all