Green To The Core

© 2009 RackForce Networks Inc.

Brian Fry

Co-Founder & Vice President – Sales and Marketing

(250) 448-2226

[email protected]

Green to the Core II:The Key Role of the Data Center in Green IT

mailto:[email protected]


―Information and communication technology (ICT), the fifth largest consumer of power in the world, currently contributes 3-4% of the world’s CO2 emissions—and is doubling every three to four years.‖

3

International Science Grid


Four Challenges

1. Dirty Power (High Carbon)

2. Datacenter (DC) Efficiency

3. IT Efficiency

4. Resistance to Green IT

4


Coal

PetroleumNatual Gas

Nuclear

HydroOther

Total World Electricity Generation by Fuel (2006)

Source: IEA 2008

*Other includes solar, wind, combustible renewables, geothermal & waste


Parliamentary Office of Science and Technology - UK &* European Data – 2004-2006

1075

650

440

237

58 5010 5 5

0

200

400

600

800

1000

1200

Coal Oil Gas Biomass PV Marine Hydro Wind Nuclear

Grams of CO2 per kilowatt hour by power source


Coal

Petroleum

Natural Gas

NuclearHydro

Other


The Green

Locations

10x more CO2

per kWh

9

20x more CO2

per kWh

30x more CO2

per kWh

40x more CO2

per kWh

50x more CO2

per kWh


Locate datacenters near green power sources

Hydropower is the best source at this time

Combine solar and wind with hydropower for best result

Green Result - CO2 reduced by:

11

10 to 50X


Old Open Inefficient Design New Modular Efficient Design

RackForce GigaCenter

Efficiency Improvement – 1.3x


Old Open Aisle Design New Enclosed Cold Aisle Design

RackForce GigaCenter Cold Aisle

Efficiency Improvement – 2x


Old ―Always ON‖ Chiller Design Free Cooling Chiller Design

Efficiency Improvement – 2x


Modular Design

Cold Aisle Containment

New ―Free Cooling‖ Design

Green Result – Efficiency Improvement:

16

2 to 2.5X


―The first rule of any technology used in a business is

that automation applied to an efficient operation will

magnify the efficiency. The second is that automation

applied to an inefficient operation will magnify the

inefficiency.‖

Bill Gates


2005 Server Design Modern Server Design



LAN SAN IPC

LAN SAN

IPCUnified

Fabric



Traditional Computing

EnvironmentVirtualized/Cloud Environment



Server Efficiency

Network Efficiency

Virtualization

Green Result – Efficiency Improvement:

21

2X


Reduced Power Source CO2 to 1/10th

Reduced Datacenter Power Usage by 1/2

Reduced IT Power Usage by 1/2

Green Result – Carbon Footprint reduced to 1/40th

22


1/40th


Rank Objection Answer

5 Too Expensive Green IT Datacenters use

substantially less power and are

less expensive to operate.

4 Protecting IT jobs. Most IT jobs are required to run

Line of Business applications.

3 Government chooses poor

location for political reasons

and jobs.

Educate governments on the

impact created by making the

wrong choice. Datacenters are not

large employers but going Green

is politically correct.

2 Green IT isn’t important to

the decision maker.

Apply a cost to Carbon to make it

important.

1 Want to be close to servers. Full KVM (keyboard, video,

mouse) remote access with

24/7on site assistance.

25


Source Green Renewable Power Sources

Look for Cooler Climates

Build Large Efficient Data Centers on Rural Industrial Land

Light/Build World Class Networks

Move to Virtual and Cloud IT Models

Setup Green Applications:

– Virtual Desktop/Thin Client

– VOIP/Video Conferencing for all

– Other ―no travel‖ collaboration tools

27


Brian Fry

Co-Founder & Vice President – Sales and Marketing

(250) 448-2226

[email protected]

Green to the Core II:The Key Role of the Data Center in Green IT

mailto:[email protected]


Traditional Desktop PC Thin Client

~30 Watts of Power~150 Watts of Power


Video Conferencing


Lossless Networks can be run over 2000 Miles

A poorly cooled server takes three times more power

New data centers are double as efficient as those built before 2004

Cool climates require far less energy for cooling

Virtualization is mature technology

Virtual server management tools allow for management 1000s of severs per person

Remote management tools are mature and work well

Rural industrial centers are now accessible by fiber optic networks and have lots of electrical power expertise and inexpensive land

HVAC technology can now take advantage of cool outside air

32

Green To The Core

Technology

Transcript of Green To The Core