GREEN SYNDROMECURRENT GREEN TRENDS REVIEW

Search for positioning of the new generation productRebion biological air purification

2011

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The world around is constantly changing

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‘The most exciting breakthroughs of the 21st century will not occur because of technology but because of an expanding concept of what it means to be human’

John Naisbitt

Man is considered as part of a large ecosystem

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As an important link in the complex carbon chain

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As the responsible person for the development

of civilization

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The main task of modern society is sustainable development, while maintaining the balance between man and nature for future generations

To understand the world we live in, you may need a special

combination

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IQIntellectual

EQEmotional

SQSpiritual

EISQ

THINK

GREEN

Harmonious interaction of physical, mental and emotional health of a person to stay in better shape with positive energy and low levels of stress

Health is not perceived as the absence of disease but as a

philosophy of life

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FEEL

GREEN

Ancient knowledge is relevant again among

the intelligent audience

• Alternative Medicine

• Meditation

• Yoga

• Psychology

• Esoterica

• Religion

• * * *

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WATCH

GREEN

WATCH YOUR MIND AND

YOUR BODY…

The aspiration of the contact with the outside world is

growing every day

• Ecotourism

• Extreme tourism

• Extreme sports

• National non-Olympic sports

• Downshifting and traveliving

• * * *

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STAY

IN TOUCH

WITH

GREEN

Priority is given to natural and organic products

• Products and materials of natural origin have become the basis of "healthy lifestyle”

• Slow Food movement is growing fast

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CONSUME

GREEN

Balance of consumption is the key to the welfare and

preservation of natural resources

In order to preserve youth, health and vitality in the long run, people strive to balance consumption:

• Dietary

• Sleep duration

• Physical activity

• Work

• Environment

• Communication circle

• * * *

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KEEP

GREEN

BALANCE

Family is a base for the formation of man

as an individual

• Family is the necessary environment for support, love and care.

• Healthy people create healthy families and healthy relationship

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RAISE

A GREEN

FAMILY

Networking business model is very popular

in the market of healthy lifestyle products

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MAKE

GREEN

BUSINESS

NETWORK

Social engagement and social responsibility

are growing day by day

• Social media

• Flashmobs

• Voluntary social activities

• Educational projects, workshops

• Public charities funds

• * * *

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MAKE

AND

SHARE

THE GREEN

Each year, audience of green syndrome followers

is growing

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Manufacturers help consumers to become more ‘green’

Manufacturers heat up the interest in eco-products and services by numerous green offers

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CHOOSE

GREEN

New products are created at the junction of different

product categories

Producers combine the development of new advanced technologies with new fields of application, design, quality and care for the environment:

• Bio TV set

• Cream soap

• Patch for injection

• Shampoo medicine

• Youth activator

• Velomobiles

• Air ionizer

• * * *

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INNOVATE

GREEN

What unites these very different brands?

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All brands talk to consumers about the care

of health and the environment...

No doubt about it – from producers of aroma oils and organic cosmetics to phone manufacturers using bioplastic, car manufacturers arranging eco festivals and finally airlines and major corporations, which are very concerned about the carbon balance and use of renewable energy –all companies are taking significant green steps.

As Thomas Friedman, a New York Times editorialist states, ‘Green is ... the (growth) industry of the 21st century.’

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What is green noise?

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World is overstocked with healthy lifestyle products

Different manufacturers in various product groups each day offer new organic food, wellness programs and the concept of welfare…

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Everyone is talking about health and eco sustainability

Even in cases where the product is not organic or doesn't contribute to the preservation of the environment

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Often the unique selling proposition is just a trick

Fashion for a healthy lifestyle pushes manufacturers to look for new messages for products

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?

New products require new understanding

It becomes increasingly difficult for consumers to perceive new and innovative products with unique features and their combinations, because they require a new perception, knowledgeand they bring a new consumption experience

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… if it's supposed to make life easier why it’s getting more and more complicated?

Consumers do not have time to switch

to the new products

Frequently the quality and the benefits of new consumer goods are not strong enough and can not compete as with stable consumption patterns as with the more new products coming to replace them.

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Sometimes green social initiatives raise doubts

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As a result, positioning becomes a battle

for recognition

Nothing new. Only what is relevant to the consumer is important. The consumer chooses what is interesting to him.

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Challenge: build your own territory

To be successful among green audience it is required:

• to create and promote your own new product category on an existing field, based on the unique qualities of the product and their combination

• Raise your own loyal audience having necessary knowledge about the natural balance and bioregulation and ready to accept new experiences

• Constantly improve the product, seek and explore new areas, forms of its use and integration

• Conduct an open dialogue with consumers in the media space and take into account feedback

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Key Green Values

• Balance

• Naturalness

• Harmony

• Health

• Family

• Love

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• Enjoyment

• Well-being

• Sustainability

• Security

• Support

• Care

Innovations?

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Contacts:

Dmitry Terentiev

dterentiev@mail.ru

mob: +7 925 051 17 90

Skype: dmitry.t75